Chapter 1 The New Year is on its way
At the beginning of the new year, the second part of XCOM is online.
The speed with which holographic movies are produced is simply outrageous.
At this time, Queen Fengya has just gone offline, and the first part of XCOM has not yet been offline.
One or two films appear in theaters at the same time, in a sense, it is taboo - this does not meet the rules of film operation.
But powerful technology can break all the rules.
The trump card of holographic movies has only been fermented for half a year, and the theaters have not been fully rolled out, far from the point where everyone is tired of it, and some people have not had a chance to watch it if they want to watch it.
Despite this, there are still many people in the industry who wonder why Shengyun is in such a hurry to launch it?
But people of insight have realized: it seems that Yisheng Media and Shengyun are really going to produce a large number of holographic movies next.
Yisheng Media of dog, Li Xianyun of dog.
It took Cameron ten years to make an Avatar, why can your studio do it in such a short time?
It's unbelievable.
But anyway, this Spring Festival was spent under the bombardment of Yisheng Media's films.
On the first day of the Lunar New Year, the second part of XCOM ranked third in the domestic box office list with 760 million Chinese dollars.
The reason why there is only the third place, and it has not even broken a billion, is not that it is unpopular, but that there are too few holographic theaters.
Because of the limitations of the theater, the holographic movie does not rely on the box office on the first day to rush the results, but it can have this result every day, which is the real horror.
In addition, this film was also released overseas at the same time.
8,000 holographic cinemas, with 300 seats in each cinema, an average attendance rate of 60%, seven shows a day, an average price of 35 meters of gold, a day of income of 35 million meters of gold, a theoretical monthly income of 10 billion meters of gold.
Of course, it is practically impossible, and the subsequent box office decline is inevitable, but the decline will be much slower than that of ordinary movies.
So on the first day, the UFO ghost was still the third, on the third day, it became the second, and on the fifth day, it exceeded 3 billion Chinese dollars, becoming the national box office champion, and the overseas box office also reached 500 million meters, the growth was so fast that everyone was speechless.
As a result, the share price of Shengyun Pictures continued to rise, from 240 billion at the time of listing to 280 billion, and there is still a trend of continuous improvement.
It is estimated that it will be raised to 300 billion by the middle of the year, and it is not a big problem.
The second part of XCOM is also destined to surpass the first part and become the new world box office leader.
But none of this has anything to do with the movie itself.
What really determines the box office is actually one factor: the promotion of holographic theaters.
From Queen Fengya to the second part of UFO, in the first half of the year, Genting Technology shipped wildly, expanding from the original 2,000 theaters to 8,000, and now it is still impacting 10,000, and when the new holographic movie is launched, it is estimated that it will be 12,000.
In order to quickly seize the market during this time, overseas companies are also crazy agitation - in the era of grabbing money, it will be too late if you don't start.
What are you waiting for? You don't need 10 million, as long as 1 million, you can instantly achieve a super luxury holographic theater!
Although the rent is high, the profit is fiercer, and the threshold is lower!
Low threshold and high profitability are the basic needs of explosive models, so that Genting Technology's orders are flying like snowflakes again.
If you can't figure out the next holographic movie, it will be the global box office ceiling of four or five billion meters.
Anyway, as long as it's holographic now, it can be sold for money.
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The chairman's office of Genting Technology.
Li Xianyun sat in the office with a bright window, Chairman Tang Xia personally served him tea, and next to him was CEO Wu Ling washing the cup for him.
Li Xianyun picked up the cigar, and the person next to him wanted to light it for him, Li Xianyun waved his hand and lit it with a lighter.
gave the other party a look, and several of the people below left one after another.
Li Xianyun said: "The situation on the Miles and Bahrain side, I have let people verify it, and it is indeed feasible. It is expected to be completed within two years, but of course the effect is not as good as ours. ”
The two companies Li Xianyun mentioned are two technology companies in the United States and Germany, and they are also mainly engaged in the research and development of holographic image equipment.
Professor Zhao has studied their technology, confirmed that it basically bypasses the existing patents of Chaoshen Technology, and gave an approximate timeline. However, the technology was not stolen, but they applied for a patent in time after it was completed - their company has the original Swell Technology, and it is estimated that they are afraid of being stolen by Yisheng Media again.
Having said that, although Yisheng Media's hacking technology has never been announced, there are still many high-level executives who know what happened to Swell Technology and Universal Pictures.
This news made Tang Xia and Wu Ling a little nervous: "The market must be laid before them, and it is best to sublease it for sale, or sign a long-term contract." ”
Li Xianyun smiled: "So your attitude is that you must not let other similar enterprises develop, and you must suppress them to death?" ”
Tang Xia and Wu Ling looked at each other, isn't this what it should be?
The reason why Genting Group can develop so fast and make such a huge profit is because of its monopoly position.
But Li Xianyun shook his head: "I can't beat it, these two are not the only ones who are being studied, and some companies are also doing similar research." Even if we resell it, the equipment will be replaced. Long-term contracts, people refuse, and they will expire. You can never block the competition of the same kind, at best it is prolonged, but that is not the root cause. ”
Tang Xia and Wu Ling sighed at the same time.
Or Wu Ling said: "But to seize the first advantage and establish a market position, it is always needed." ”
"Of course, in fact, there is no competition from others, we have to make every effort to develop the market, after all, holographic movies also need enough theaters, so this does not affect the original plan at all. The so-called accelerated market development is carried out because of the emergence of competitors...... Meaningless, or even useless. ”
That's it.
The major overseas sales companies are already laying them in full force, how do you want them to speed up?
Pressing the other party's head and shouting to sign a contract?
Tang Xia smiled: "Dong Li must already have an idea. ”
"Hmm." Li Xianyun nodded: "It's simple, you can join if you can't beat it, and if you beat it, you can also join." Industrial mergers and acquisitions. ”
Wu Ling was surprised: "You want to buy them?" ”
Li Xianyun nodded: "Yes, buy them." But give them enough room to develop, and they will not be in control. ”
"Then they'll still compete with us."
"It's inevitable. Honestly, I like the market position that comes with monopolies, but I don't like the self-aggrandizement that comes with monopolies. Li Xianyun smiled.
The monopoly market is indeed very comfortable, but it is accompanied by internal self-aggrandizement and arrogance, and then the birth of the classic idea that the strongest barrier is always broken from the inside.
Wu Ling was speechless: "Are you saying we didn't do well?" ”
Li Xianyun shook his head: "Of course not, I know you are doing a good job." But in my position, it is not about who is doing it well, but about the excellent market environment. ”
From the capital operation to further sublimate, that is the consideration of the market environment.
Wu Ling: They didn't do anything bad, but who can say that they will always be good in the future?
Excellent market environment and control of the overall situation, this is the vision of high-end controllers.
Li Xianyun invested in other holographic image companies, and even if Yunding fell one day, it may still be Li Xianyun's holding company that defeats them.
This is the way he thinks differently from others.
In other companies, I am the monopoly boss, and I will monopolize it to the end.
But Li Xianyun is different.
Technological monopoly will be defeated by technology, market monopoly will be defeated by the market, and political monopoly will be defeated by politics.
Any form of monopoly has the potential to be defeated, and there will always be a higher point than you!
Therefore, Li Xianyun is more willing to take advantage of his monopoly position to identify those companies that can threaten him and invest in control.
As the saying goes, it's better to be blocked than to be sparse.
It is more so-called coopetition relationship.
Pepsi and Coca-Cola fight so fiercely, but in fact, there will be cooperation. The market on the south is mine, and the market on the north is yours. People don't know, they often say "everyone on our side drinks Pepsi", you think that's your choice? No, that's Coca-Cola's limited and paid concession to the market on your side!
Many competitors will reach a tacit cooperation while competing.
Didi and Kuaidi hit the bones until they came out, and finally devoured and fused, flying in place.
Li Xianyun doesn't mind helping those small companies that are developing it, and he is used to playing with his left hand and his right hand.
He said: "Of course, Yisheng will take a stake, and Genting can also take a stake. Circumventing patents means they have to pay additional costs. You can take some of the patents and reduce their costs, and at the same time give them some of the market. Low-to-mid market! ”
The core optical parts are not given, so that other companies focus on the low-end, with technology and capital, the other party will definitely accept.
Tang Xia was also a little reluctant: "This will speed up their research and development." ”
He also wants to grab two years.
Li Xianyun smiled: "It's good to make a direct agreement with them, and they will go public again in two years, including the business mode and sales price." And as their controlling party, our promise to them is ...... The annual rent of 800,000 meters of gold is our bottom line, and on this basis, we will not reduce the price! ”