Of the three major music platforms, if you want to say that the product design is the best, it is Kuyun.

They do a music community on Kuyun and do all kinds of services, and the combination is quite perfect.

This is also in line with NetYi's style of acting, and they do have a hand in creating products. It is with the excellent product design that it is a tie with the goose factory.

Of course, Xie Qing is not incapable, but his ability is not in technology, but in communication.

Don't look at this product as a musician, but her personality is a courtesan - she knows a lot of people, she talks about business, and she can always bring in some connections and resources by relying on all kinds of fools.

But after all, you are a platform, and the product is king.

The products made by your subordinates are not good enough, and you don't have real core resources, relying on long sleeves to be good at dancing, it's not a matter to buy a Maybach Louis XIII support scene, right?

If it weren't for the lack of choice under the current circumstances, Li Xianyun wouldn't want to talk to Xie Qing at all.

At this moment, Li Xianyun said directly: "Old Xie, although it is the first time we have met, we have a deep relationship. I'm not afraid to tell you the truth, 10 billion or 5 billion, it doesn't make much difference to me. The question is how do you make sure your business can turn a profit. I think the first thing you need to think about now is come up with a reasonable solution. ”

Damn, it was the price you asked before.

Xie Qing's stomach slandered, but fortunately he was mentally prepared, and said: "Xingcai's ...... over there"

Li Xianyun frowned.

Xie Qing understood that before the platform made a move, it was inappropriate to use Xingcai's resources to bargain with Li Xianyun.

I had to say: "We have started to do live streaming on the platform, and the effect is not bad." ”

"All major platforms have done it, and the results are all good." Li Xianyun said slowly: "What I need is your strength in the operation of the platform itself. ”

The platform operates itself?

Doesn't it all come and go?

Enrich the platform content as much as possible, do a good job in user experience, and then frantically find songs, and then work hard to monetize traffic, live broadcast sales, paid services, advertising revenue, etc.

But Xie Qing has a hard time.

He heard that Li Xianyun was not interested in the issue of monetization.

What he wants is traffic!

It's a problem with music platform drainage.

But who doesn't know it's important?

Just because everyone knows it, everyone cuts their heads.

As a result, the cost of drainage remains high.

Yisheng Media itself is now a big traffic-seller, relying on film and television, artists, cultural tourism, variety shows, cinemas, and various platforms, and the advertising fees for sponsorship are flying, second only to those Internet giants.

The traffic of key Internet manufacturers is the core resource, but the traffic of Yisheng Media is an incidental resource, which is a bull.

And now, Li Xianyun said: I want your family to increase traffic!

Xie Qing thought for a while and said: "I know that it may not be appropriate to say this, but to be honest, the platform itself is relatively mature, and it is actually difficult to solve the problem simply by relying on the so-called inspiration and a certain business model." Although Kuyun did a good job in the music community before, and we will follow up later, the moat has been formed, and the most critical business model is the ...... that can be copied."

Yes, business models can be copied!

Although Kuyun is profitable, it is not more than 500 million yuan a year.

Hongchen and Goose Factory have copied some of their good ideas, everyone copies each other, Kuyun just relied on the early advantage to lay the foundation, but it is still difficult to get rid of the gap.

At the end of the day, it takes time for a business model to build a moat, and if someone else doesn't do it before you start it, you can still do it, and if someone else follows up quickly, it's useless to have a good idea.

Now that a hundred flowers are blooming, it is not in the past, and the successful business model will be used by others in less than three months, and then it will crush you with strong traffic...... Uh, that's a lot.

So now the bosses have to consider not only the business model, but also the unique resources.

There must be some special resources that others can't have, combined with the business model, in order to occupy them for a long time, and then establish a complete moat and ecosystem.

Xie Qing's meaning is: It's not that I don't have a plan, but this plan fell on Yisheng Media after all.

Li Xianyun snorted lightly: "In addition to Xingcai's songs for you, is there anything else?" ”

Xie Qing was helpless.

There is no invincible business model, only invincible core technology.

But the big tree asked, and he had to go up hard.

In the end, even an APP was said to be available all over the world, and Li Xianyun was also happy.

Different cultures, boss!

There's a communication problem, too, boss!

The language problem is still a minor issue, the key is the culture and user habits.

Why do the vast majority of major Internet companies recreate a similar product after going abroad? For example, Douyin creates TikTok.

It's about making changes according to the local culture.

You still want a platform to play the world...... Li Xianyun was also speechless.

Of course, Xie Qing is not without reason.

The first is that music knows no borders.

You have to understand film and television, right?

As long as the music is good, it doesn't matter if you don't know the lyrics.

Therefore, music is far easier to go to sea than film and television.

According to him, simple things are doable.

Why is it good to have a simple function?

Because the simpler the function, the more versatile!

Why are the plots of those top movies so simple? It's because they're broadcasting globally, different cultures, different habits, and if you take care of one aspect, you can't take care of the others.

Therefore, after studying global culture, Hollywood believes that the common taste of the world is love and pictures, so all the top productions are basically working in these two directions, and do not do anything else. Because if you do it, it will affect the sales of a certain region.

Xie Qing feels that a global music platform is not a big problem when it has simple functions.

For example, the music community, although it is possible for everyone to put aside and discuss music. But how much can a song be discussed? At best, after listening to a certain impassioned song, he published a sentence "This song is awesome, our huskies are going to bite the wolf" and "Lao Tzu listened to this song, threw down his hoe and went to the battlefield".

The essence of the music platform is to listen to songs, and many netizens turn off their mobile phones when they listen to songs, who is idle and has nothing to do to watch the picture.

This is also the reason why music platforms are inferior to other platforms in terms of bringing goods, advertising, etc.

It is true that the spending power in this area is weak.

Therefore, as long as there are strong supply resources and exclusive songs, it is theoretically possible to achieve a platform that can be used all over the world. And this requires the level of Yisheng Media, Yisheng Media is expanding globally, and with enough money in hand, they can really get a lot of resources.

Li Xianyun also understood it, and co-authored it for a long time, do you want me to monopolize global music?

Yes, if I can do it, I can really win the world on one platform.

It's a pity that the little ghost is not powerful, the core resources can't come in handy, and the ability is not so great.

Besides, I don't need to do this to save a few platform money, don't you sacrifice the basics!

Xie Qing didn't make products in the end, Li Xianyun drove the duck to the shelves and forced him to blow it, but it didn't blow it well, and it flew away.

The key is that the bosses I saw before are not like this.

The big bosses of the people are all "this industry has a future, I think it can be done", and they are on it with a wave of their hands.

A few questions about how to make specific products? Even if I asked, I didn't understand, I nodded while listening: "Well, I think it's okay, the idea is fine, the key is to expand the market, don't care about money in the early stage, and do a good job in promotion......"

Xie Qing was aggrieved here, but Li Xianyun was moved in his heart, and suddenly had a small thought.