Diamond Records has different certification systems around the world, but generally refers to the International Independent Phonographic Association, or IFPI for short.

IFP has set the standard for certification of record sales of 100,000 silver records, 500,000 gold records, 1 million platinum records, and 10 million diamond records.

The most intuitive measure of record level is sales.

The diamond record with 10 million sales is the highest level of record sales and the ultimate dream of all singers!

It's just that even in the heyday of the record, no singer in the Chinese music scene can achieve this achievement.

Not to mention that physical records are becoming more and more depressed now, not to mention diamond records, and even platinum records are difficult to get.

Therefore, Yang Liyong felt that Gu Cheng's desire to get the certification of Diamond Records was simply a fantasy!

"To the east, Su Qi's last album "July and Ansheng" sold well enough, right? How many albums have been sold so far? ”

Mo Xiangdong thought for a while, "About 2.7 million." ”

Yang Liyong smiled, "2.7 million, that is to say, it has not even broken through 3 million." ”

"Who is Su Qi? She is a Chinese diva who has been popular in the music scene for ten years, with a solid national foundation and huge fan appeal! ”

"Tell me, how long has it been since Gu Cheng debuted? It's only been two months! ”

Yang Liyong knocked on the table and asserted: "What Su Qi can't do, no matter how talented Gu Cheng is, it is absolutely impossible for him to sell 10 million albums as a newcomer!" ”

Mo Xiangdong shook his head and smiled heartily.

"It's really not enough to just sell physical albums, but now the statistical rules on the IFPI side have changed."

"With the mainstreaming of digital music sales, the IFPI of sales on digital platforms has now decided to count towards album sales."

Yang Liyong was stunned and looked at him suspiciously.

"Impossible! When was it changed? How did I not know? ”

"The statement that IFPI just published on its official website today."

Mo Xiangdong smiled, and then added: "According to IFPI's official announcement, 1 digital album sales = 10 song downloads = 1500 songs listened to online = 1 album sales. ”

Yang Liyong converted it, but still felt that it was impossible.

"Even if you count the sales of streaming media, it is still difficult to achieve diamond certification Gu Cheng!"

Mo Xiangdong didn't refute, but said: "Mr. Yang, what I say now is superfluous, and when Gu Cheng's album comes out, you will know if I am exaggerating." ”

"If he can't do it, others can't do it!"

In Mo Xiangdong's eyes, Gu Cheng is the singer who is most likely to win the diamond certification in the Chinese music scene.

…………

IFPI's inclusion of streaming sales means that the music market is about to enter a new era.

This has shaken music companies all over the world.

According to authoritative media statistics, streaming media accounted for nearly 7% of the music market share last year.

The three segments of vinyl, CD and digital downloads have been compressed to a pitiful level, with a combined market share of only 30%.

In recent years, under the strong impact of streaming media, the traditional music market has long been declining.

It's been a decade in the world and there hasn't been a single diamond record.

If any singer can be the first to win the diamond record certification, it will be a sky-breaking glory!

For a while, not only domestic singers were ready to move, but even foreign singers were also active.

It was at this time.

The top suddenly issued a document relaxing the restrictions on film and television in Japan and South Korea, allowing domestic platforms to appropriately introduce some well-made film and television dramas.

This is a red flag.

It represents that Japan and South Korea are about to attack the Chinese-speaking market!

Su Qi who received the message.

The first time to notify Gu Cheng, who was filming "Jiangnan" in the ancient town.

"Gu Cheng, let me tell you two news, one is that IFPI has included the sales of streaming media in the statistics, which means that a diamond record will be born soon!"

Gu Cheng raised his eyebrows and smiled: "Sister Qi, isn't this very good?" ”

Su Qi sighed.

"But there is also bad news, the above has relaxed the restrictions on Japan ~ South Korea, although the current relaxation is only film and television dramas, but this means that Japan ~ South Korea has set its sights on the Chinese-speaking market."

"Gu Cheng, I'm afraid the entertainment industry is going to change now!"

Although Su Qi is reluctant to admit it.

In the early days, Chinese music was derailed from the world, and half of it was in a state of closure ~ lockdown ~ country in the first ten years, so music has been standing still.

Not to mention Europe and the United States, it has a position that cannot be ignored in the music market, and it is expected to maintain stable development in the future, especially in country M, which has a huge impact on the development of global music.

The island nation itself is the largest music market in Asia, and is the most powerful music industry outside of English, outperforming other competitors in terms of multi-point flowering and quality level.

Many people think that island people only listen to Japanese songs, which is a clear misconception.

The people of the island are willing to pay for music, and they have a strong ability to receive music, and they are willing to accommodate and receive foreign music.

Therefore, when singers from Europe, America or H countries release albums, they will basically release Japanese versions, just to take care of the world's second largest music market.

In the early years, the music of the island country even fed half of the Chinese music scene.

The music momentum of country H has been very strong in recent years, and the assembly line has cultivated a large number of star singers, and it has gradually become favored in overseas markets.

Therefore, the invasion of Japan ~ South Korea is bound to have a strong impact on the Chinese music scene.

Gu Cheng frowned slightly, "Sister Qi, what are you worried about?" ”

Su Qi sighed.

"Gu Cheng, you also know that the music environment in China is actually a gap between it and Europe, America, Japan and South Korea."

"I'm worried that after the impact of Japan and South Korea, the situation of those musicians in our Chinese music scene will be even more difficult!"

Gu Cheng understood Su Qi very well.

He had done research on this before, and found that the music market in China was deformed.

Singers in Europe and the United States can achieve financial freedom by relying on music.

However, in Huaxia, because of the different consumption concepts and habits, most users do not have a strong sense of payment.

Most of the people who pay for music are college students, and most of them are just making charts for idols, and there are very few who are really willing to pay for music.

Coupled with the rampant free and piracy, it has invisibly destroyed the foundation of the music industry.

In short, it is unrealistic for domestic musicians to make money solely on music, but on the derived fan economy.

For example, after the singer becomes popular, he will go on variety shows, sell peripherals, concerts, etc., relying on these fan economies to survive.

And many musicians don't have the opportunity to get these traffic and exposure resources.

So a lot of musicians just do music part-time.

But with the invasion of Japan ~ South Korea, Gu Cheng was not worried at all.

He himself has a whole parallel world of entertainment.

As long as Gu Cheng wants to, he will rationalize the use of the entertainment resources in his mind, not to mention the absolute beating of Japan ~ South Korea, and it is completely no problem for Hualiu to gain a foothold in the world.

Gu Cheng smiled and comforted Su Qi.

"Sister Qi, our Chinese music may have been a little worse before, but now the concept of music in China has long been different, and it is only a matter of time before the Chinese market changes!"

"Sister Qi, don't think too much, I believe that one day, we Hualiu will also invade other countries."

"I hope so!"

Su Qi shook his head and stopped thinking about these troubles.

"Gu Cheng, how is your MV going?"

Gu Cheng nodded, "With Director Xu's guidance, I have made great progress, and it is estimated that I will be able to finish filming all the MVs in half a month!" ”

Su Qi reminded softly: "Then you pay attention to your body, don't work too hard!" ”

Gu Cheng's heart warmed, "Thank you Sister Qi for your concern, I'll go and get busy first!" ”