Chapter 134: Supporting Traditional Chinese Culture
"Gaming tech companies?"
Gu Cheng raised his eyebrows, "You said that you came here this time to talk to me about cooperation?" ”
Youka nodded sincerely, "I'm Youka, the producer of a game technology company, and this is Yang Qi, the art director!" ”
"We are very interested in the song "Wukong", but the program team does not reveal the original song, so today we took the liberty to come to the door to seek cooperation."
Gu Cheng, a game technology company, actually heard Xiao Xian talk about it.
The internal core personnel of this company all worked in Goose Factory, the largest game manufacturer in China.
He once developed a game called "God of War" in the goose factory.
Five years ago, when the game was in public beta, the activation rate reached 99.8%, and the user satisfaction rate was as high as 90%, which can be described as a hit on the whole network.
It's a pity that there is no krypton gold in the early setting of the game, which makes the game unable to make ends meet, and after adding krypton gold elements in the later stage, the game falls directly from the Temple of Heaven to the bottom.
The team members who developed the game didn't want to see this excellent game reduced to mediocrity.
So Youka took some of the technical staff and resigned from the corresponding positions together to establish a game science studio.
In the past few years, he has been concentrating on the research and development of "Black Myth: Wukong", and in order to raise R&D funds, several popular games have also been released.
So when I heard Liu Hongguang say that it was a travel card, he came to the door.
Gu Cheng came over as soon as possible.
"You want to use the song "Wukong" as the background music for "Black Myth: Wukong"?"
You Card nodded, "Black Myth: Wukong" has been in development for several years, and this God of War RPG is a triple-A stand-alone masterpiece set in Eastern mythology. ”
"Because the song "Wukong" fits the image of our game protagonist very well, I want to get the music license of "Wukong"."
Gu Cheng has all the thoughts.
Triple-A masterpieces, although each person defines them differently, usually refer to those large-scale games with high cost, high volume, and high quality.
Gu Cheng once didn't understand that the mythological background of the East was so deep, and there was also real history and extendable overhead content.
Why are there so few companies that use oriental mythology as the background to make stand-alone 3A masterpieces?
Later, I learned that triple-A games require ultra-high costs and cycles, and the risk of sinking the upfront cost is higher than imagined.
In other words, to participate in the establishment of a 3A game, you must be able to withstand the pressure of life and death!
This life-and-death pressure refers to spending a lot of money on costs, but it is not even clear who the basic target users are and whether this user group can support profitability.
Who would dare to set up a project with a bleak future?
Who can bear the risk of loss after setting up a project?
Even if you really make a 3A out, and it is applauded and popular, it does not mean that you can make money.
Just look at this conversation.
Veteran player A: Brother, The Witcher 3 has recently broken bones, hurry up and buy one to play!
Player B:! More than a hundred so expensive? Whoever buys it is stupid!
Veteran player A: How dare a skin be sold for 299? This is a money grab!
Player B: Get out, you know yarn! It's so cool and full of special effects, it's a great value, right?
Veteran A: ......
At present, there is no mature ecological environment in China.
A few years ago, with a little effort, you could buy activation codes and even cheat codes for genuine games online.
At the computer city, as long as you can buy back pirated discs with the latest games at a low price.
In the market environment of China, it is difficult to give birth to 3A masterpieces.
The end is ten years of hard work.
Therefore, manufacturers are more inclined to make mobile games.
After all, if you bet on the right treasure in the mobile game, not only will you make a lot of money, but they will also call you Dad!
So Gu Cheng doesn't say anything else, if it is really a domestic 3A masterpiece, it is still based on oriental mythology.
He absolutely admires the courage of this company.
"Mr. You, I was very curious about something before we cooperated."
Gu Cheng sat up straight.
"Why did your company abandon the more profitable mobile games and choose to make a risky triple-A game? And it's also based on oriental culture! ”
Yang Qi smiled heartily.
"Mr. Gu, you also make games, and you should know the game market very well."
"The global game market size is about 160 billion US dollars, and the revenue of the Chinese market accounts for about 34.5%."
"But in such a large game market, almost all of them are krypton mobile games, but there are very few stand-alone games."
The tour card was added shortly afterwards.
"Huaxia is already a big game country, but there is still a long way to go before it is a game power."
"Therefore, it has always been the wish of all game practitioners to get rid of impetuousness and dive into the development of a 3A ingenuity masterpiece!"
Yuka's eyes were shining, and his tone was firm.
"And our team has always hoped that Huaxia also has its own God of War game, and when you don't have to play God of War, you also need to understand the background of Western mythology, and you don't have to check the origin and origin of those bosses!"
"As soon as it goes there, everybody, whether it's an adult or a child, will point to it and say, 'Look! This is Monkey King! ”
These words made Gu Cheng's blood boil.
He really understands the travel card too well!
Foreign countries can't say that they don't know anything about Oriental mythology, they can only say that they don't know anything!
The Monkey King, who sprouted in the Tang and Song dynasties and was shaped in the Ming Dynasty, bid farewell to the Tang Dynasty in contemporary times, and crossed the island country to find Dragon Ball.
Because of the hot output of island country animation and games around the world.
Those who know Monkey King don't know as much as Dragon Ball, this is the anchoring effect and preconceived ideas.
So much so that on overseas video websites, countless overseas netizens left messages, believing that this powerful monkey came from an island country.
Obviously it is the traditional culture of China, how did it become an island country?
Huaxia really needs a work like "Black Myth: Wukong" to go abroad now, with a work of traditional oriental culture.
Let Wukong go from Dragon Ball to the West, let the traditional Chinese culture shine and promote the world.
So Gu Cheng slapped his palm and said arrogantly.
"Since the two of you are so sincere today, I have decided to license "Wukong" to your company for free to use as background music!"
"And if your company needs it, I can also customize a theme song for the game."
"It's just to promote traditional Chinese culture and make a modest contribution!"
You Ka and Yang Qi were instantly overjoyed.
It's easy to say that music licensing, after all, this is just a background music licensing, and you can get it for more than 100,000 or 200,000.
But the meaning of the game's theme song is completely different.
Every game that explodes.
It's inseparable from a classic theme song!
With Gu Cheng's musical attainments.
The works he created are definitely impossible to compare with those saliva songs on the market!
So this promise directly made You Card stand up excitedly and hold Gu Cheng's hand tightly.
"Mr. Gu, thank you so much!"
"You're welcome!" Gu Cheng said with a smile.
"Mr. Lu Xun once said that those who open the way for everyone must not be trapped in thorns!"
"Foreign movies and games are booming in China and making crazy money, and it's time for us to export Chinese soft culture to the world!"
After all, writing a song is carrying, and for Gu Cheng, it is only a matter of ten minutes.
And if the game is popular, the benefits will be much more than that creative manuscript fee.
"By the way, when will your game start open beta?"
Speaking of this, Yuka couldn't laugh in an instant.
"There are still a lot of imperfections in the development of this game, at least three or five years."
Gu Cheng was stunned, "Then why are you in a hurry to ask for music licensing?" ”
Yuka let out a long sigh.
"To be honest, our company is not short of funds at present, but we are too short of talent now!"
"We want to put a demonstration of the actual machine on the network for publicity, and recruit some technical talents."
Gu Cheng expressed understanding.
A game from development to shelves.
It takes time, money, wisdom and even luck that doesn't take a day.
Just like cultural export, it cannot be completed overnight, it needs to be cultivated slowly.
After all, Tai Chi Liangyi, Three Qing, Four Emperors, Five Laos, Six Divisions, Seven Yuan, Eight Extremes, Nine Yao, and Ten Du, even many Chinese people can't figure it out.
So Gu Cheng encouraged to pat the shoulder of the tour card.
"Anyway, I hope that this Monkey King can scatter beans into soldiers, inspire more people with lofty ideals, and develop a circle-breaking work that conquers Chinese and foreign audiences."
You Ka nodded heavily, "Our team will definitely overcome the difficulties of ninety-nine eighty-one and create a Monkey King who lives up to expectations!" ”