Chapter 139: Li Mozi's advertising debut
#Who is the first singer of "The Masked Singer"? #
#ε· ε³°ε―Ήε³, an audio-visual feast! οΌ
#ι³δΉζζ, the king of singers! #
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Almost all media outlets, as well as social platforms, have played the most conspicuous advertisements.
Under the crazy marketing that is overwhelming all over the network.
The popularity of "The Masked Singer" has soared!
All kinds of programs, forums, and variety show post bars are chatting about topics related to the finals.
"Tears! The first issue has been chased until now, and I finally waited for the day of the singer finals! β
"The first singer king competition, I am so excited and looking forward to it."
"I don't know what kind of shocking scene the Phoenix will bring this time!"
"Ask for a ticket for the finals of "The Masked Singer", the price is negotiable."
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Under the crazy marketing of "The Masked Singer", it was difficult to find a ticket for the finals.
The whole network is full of all kinds of ticket-seeking information.
The price offered by netizens is extremely high, basically double.
Someone even offered five times the sky-high price!
This means that even the most ordinary position has a market price of more than 1,000 yuan.
As for the VIP seats, they have been fried to a sky-high price of tens of thousands!
"Five times the price for admission tickets, please contact me if you are interested."
"Who has a ticket for the finals? Urgent! Any location is OK, ten times the purchase! β
"My sister is desperate for tickets for any location! The little brother who has a ticket, you can add your sister's WeChat private chat! β
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"Are these netizens crazy?"
"Just one music comprehensive, the tickets are actually tens of thousands?"
"The point is that no one wants to transfer 10,000 yet!"
"He's meow, this price is already at the concert level of the king and queen!"
Zhao Chong complained frantically on the sofa.
The scenes of his first TV series have all been completed.
After filming the war scene in the crew for more than two months, he flew back to the studio non-stop as soon as the scene was over.
I haven't seen him for more than half a month.
Zhao Chong is obviously several degrees darker than when he was shooting the MV before.
Sitting next to the glowing white Li Mozi formed a stark contrast.
This picture, how funny Gu Cheng looks.
"With the popularity of "The Masked Singer", it can be said that it is the spire pearl of this year's summer variety show."
"Coupled with the unintentional hype of the program team, it is not surprising to sell at this price."
"After all, I'm too poor to deserve it!"
Zhao Chong cried and envied, "The program team was too low at the beginning, and this wave of scalpers is afraid that they will make a lot of money!" β
"What is this ticket money, it's just a small profit!"
Gu Cheng smiled and snorted, "For the program team, what really makes money is advertising sponsorship!" β
Because it has a mature performance mode and super audience interaction.
Talent shows and reality show programs are the most money-absorbing variety show types at present.
With the vigorous development of variety shows, product placement advertisements are also emerging in an endless stream, and many brands have spared no expense to bundle major variety shows.
Since then, the naming fee has been rising.
The naming fee of some popular programs has long become the norm in the industry when the price code reaches 100 million yuan.
Gu Cheng looked at Liu Hongguang.
"Liu Ji, I remember you said that in tonight's live broadcast, there were as many as 12 advertisements embedded in the program, and it is said that there are as many as 100 of them, right?"
Liu Hongguang bowed his head, "That's right! β
Zhao Chong and Li Mozi were dumbfounded.
"So many?"
Liu Hongguang gave the two rookies a detailed popularization of science.
"Blueberry Supermedia, which was founded by Blueberry TV two years ago, has reached close cooperation with its own TV station in terms of investment strategy."
"We can provide advertisers with a one-stop service to run ads on Blueberry TV and Blueberry TV at the same time."
"This not only reduces the cost of advertisers, but also improves the conversion rate of advertising, so it is favored by the father of the owner."
"I heard that the first episode of the show alone received 11 sponsorships, 5 partners and 3 industry sponsorships."
Zhao Chong was speechless, "How can the brand side break the head, so won't the program team make money?" β
"How many 15-second advertisements, how many 6-second advertisements, and then how much naming rights, how many times each episode of the program is broadcast, how many subtitles are scrolled at the bottom, and then when the advertisement cuts back, what is the big logo of the film, these are all quantified."
Liu Hongguang stretched out two fingers, "In short, all the advertising costs of this show add up to no less than this number!" β
"Like tonight's live broadcast of the finals, the most expensive thing is the interstitial ads!"
Hearing this, Li Mozi couldn't help but open his mouth crisply.
"Liu Ji, how much does it cost for the 15-second ad I inserted on the program?"
Liu Hongguang lightly spit out a number, "Thirty million!" β
Just a dozen seconds of advertising, the advertising fee is 30 million?
Zhao Chong gasped!
"30 million for 15 seconds of advertising? Grab money? β
"Mozi endorses a distilled water advertisement, and the brand is talking to the program team about the price of 30 million!"
Liu Hongguang smiled, "I've already seen that advertisement, and it will definitely be another surprise on tonight's show!" β
Zhao Chong's face was full of doubts, "Just a distilled water advertisement, what other surprises can there be?" β
"Because that advertising song is Gu Cheng's advertising debut song tailored for Mozi!"
Speaking of which.
Liu Hongguang's heart still couldn't help but tremble with excitement.
This ad is so amazing!
He couldn't help but be rude secretly.
Liu Hongguang didn't know what kind of structure was in Gu Cheng's head!
is an ordinary distilled water advertisement, and he can actually play tricks!
He bets!
As soon as this magic ad was released tonight.
It will definitely explode on the whole network!
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Backstage of the program group.
Lin Huiru was sitting in the corner of the lounge, making final preparations for the game.
She pinched the script and replayed tonight's track over and over again in her mind.
In her mind, she couldn't help but think of the picture of practicing singing with Gu Cheng and Su Qi in the past few days.
Gu Cheng looked careless.
But when it comes to music, the attitude is really meticulous.
Not only the singing skills, but also the emotional interpretation, and even the singing movements.
Gu Chengdu gave detailed guidance to Lin Huiru.
As for Su Qi......
Lin Huiru smiled.
In short, at tonight's finals, Lin Huiru is not alone!
Suddenly, the door to the break room was pushed open.
Wu Chenyu, who was holding a clown hood, walked in with a cold face.
Lin Huiru politely got up and said hello.
"Wu Chenyu, good evening!"
But when he saw Wu Chenyu who was coming towards him, he didn't pause in his footsteps, so he ignored her and walked to the opposite side and sat down.
During this period, he didn't even bother to give Lin Huiru a look.
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This kind of arrogant and ignorant behavior is like a child's willful trouble.
Although his popularity is not as high as his, he debuted earlier than him, so he can be regarded as his predecessor, right?
Are the juniors in the entertainment industry so rude now?
Sure enough, Gu Cheng is cuter!
Lin Huiru shrugged, too lazy to put a hot face on her cold ass.
Just sit back in your place and continue to study the score with your head down......
Wu Chenyu, who caught a glimpse of this scene out of the corner of his eye, became more and more unhappy!
From the beginning of the preparation of the show, the team behind Wu Chenyu saw that the show had the potential to become popular.
His company had already made sufficient preparations, and with the help of the popularity of the show, Wu Chenyu was promoted to improve his coffee position and popularity.
No one thought of it.
There will be Lin Huiru, a dark horse!
Since the second episode, Lin Huiru, a dazzling phoenix, has been pressing Wu Chenyu and seizing most of the popularity of the program group.
Trade-off!
In short, the more the popularity of the Fire Phoenix skyrockets, the lower Wu Chenyu's traffic will be.
even shook the position of champion that originally belonged to him!
This means that all the previous efforts of Wu Chenyu's team are all wasted, and it also disrupts all his plans for the second half of the year!
In this case.
That crimson figure, Wu Chenyu is so dazzling!
That's just at this time.
The door was pushed open again.
A handsome figure walked in.
"Good evening, you've worked hard!"
A familiar and gentle magnetic voice.
Lin Huiru and Wu Chenyu were shocked, and stood up at the same time to greet .........