Huaxia Tourism Bureau.

MGTO, China Propaganda Office and National Geographic Channel program team gathered together.

Everyone gathered around the conference table and had a lively discussion.

In the past ten years, Huaxia has been advocating cooperation and development with all countries in the world.

As the strategy continues to advance.

With the rapid economic and social development of China, tourism exchanges between countries around the world and China are becoming more and more frequent, and many countries have jointly organized "Tourism Year" activities with China to promote the tourism development of both sides.

In addition, the broadcast of cultural programs such as "Classic Folk Customs" and "Collection of China" has allowed domestic and foreign audiences to appreciate the great charm of traditional Chinese culture.

The success of these cultural programs has not only increased the popularity of many related tourist attractions, but also allowed the tourism industry to gradually explore a clear path for the integrated development of culture and tourism.

In response to national policies, but also to promote the development of Chinese tourism.

After deliberation at all levels, it was decided to create a large-scale special cultural tourism promotion and tourism program with the theme of the Silk Road.

Yao Chenguang, director of the Huaxuan Office, attaches great importance to this.

Today's meeting is to discuss the specific planning and publicity of the program.

"The large number of Chinese tourists, strong consumption capacity, and the huge tourism consumption market are attracting the attention of countries around the world!"

"The superiors attach great importance to this cultural tourism program!"

Yao Chenguang knocked on the table, his expression serious and serious.

"The show is expected to be broadcast in 50 countries around the world, and funding is not an issue."

"If you have any ideas for the show, just put them forward, and everyone can discuss them together!"

"Director Yao, since the program is global, I think the audience of traditional cultural tourism programs is too small, and the publicity effect cannot be maximized."

The speaker was Zhong Qi of the National Geographic Channel, who was the chief director in charge of the show.

The traditional Silk Road originated from the ancient capital of Chang'an, ending in Rome, with a total length of 6,440 kilometers, and was the intersection of ancient Eastern and Western civilizations connecting the Eurasian continent.

Along the way, there are not only the ancient waterwheels on the banks of the Yellow River, the majestic Jiayuguan, the ancient Huangsha Road, the oasis along the coast, the wonders of the desert, but also a variety of folk cultures......

There is simply not too much material that can be shot.

"I think we should keep up with the times, how about just making a new celebrity travel reality show?"

Yao Chenguang frowned subconsciously.

Official television stations will hardly put down their bodies and do this kind of fake show of celebrity reality shows.

"Celebrity reality show, wouldn't it be too entertaining?"

Xu Zhijun of the Tourism Bureau suddenly interjected.

"Wouldn't it be nice to weaken the overly entertaining content in the past celebrity travel reality shows."

"Director Zhong is right! That's exactly what I'm trying to say! ”

Zhong Qi slapped the table and said excitedly.

"We can start with the traditional culture, historical monuments, humanities and folk customs on the Silk Road, and shoot a cultural and tourism variety show that integrates stars, culture, tourism, and experience - "The Most Beautiful China: Silk Road"!"

"This show is a good plan!"

Yao Chenguang pondered for a moment and felt that the idea was feasible.

"Since it is an official production, it is best not to choose traffic stars for this star, but should be selected from stars with no flaws in artistic cultivation and moral conduct!"

Xu Zhijun coughed twice.

"Well, I have a proposal from my side."

"Huaxia Tourism Bureau intends to hire tourism promotion ambassadors, and if it goes well, we can invite them to be the host of the show!"

"Huaxia Tourism Promotion Ambassador?"

Yao Chenguang was surprised.

Most of the tourism ambassadors are well-known figures such as film and television singers, sports stars, social elites and political leaders, because celebrities are well-known, attractive, influential and motivating.

But so far, Huaxia has only had regional tourism ambassadors, and there is no official Chinese tourism ambassador representing the whole of China!

After all, the national tourism promotion ambassador represents the spiritual façade of China.

In addition to hard conditions such as appearance background and word-of-mouth style, it must also be a celebrity with extensive influence at home and abroad.

There are very few Huaxia who meet this condition!

"Director Zhong, it seems that the tourism ambassadors at home and abroad are all temporary, right?"

"It's true that there wasn't one before, but that doesn't mean there won't be one in the future!"

Xu Zhijun looked at Yao Chenguang with a smile.

"I have already submitted the application to my superiors in the morning, and if it goes well, the results of the review will be out at the end of the meeting!"

The image ambassador of Chinese tourism represents the spiritual outlook of the country.

Yao Chenguang feels that this candidate is much more rigorous than the host of the show!

For a moment, he couldn't think of anyone in the country who was qualified to bear this honor.

"Who are you looking for to be your ambassador?"

"Gu Cheng and Su Qi!"

"Is that them?"

Xu Zhijun nodded and asked his subordinates to distribute the information.

"Originally, we planned to find international influencers, such as international kung fu superstar Huo Wenjie, as well as those Olympic champions in the sports world."

"But after the investigation and the meeting, the tourism bureau unanimously felt that the couple Gu Cheng and Su Qi were more suitable!"

"These two people have a clean background, a good reputation in the circle, not only have a high degree of national affinity, but also have a wide reputation overseas, which fully meets the requirements!"

Yao Chenguang looked at the information, but still hesitated slightly.

"Su Qi is not bad, but Gu Cheng has only debuted for half a year, is his qualifications too low?"

"Gu Cheng's qualifications are indeed a little lower, but his character and talent can fully make up for this shortcoming!"

The more Zhong Qi spoke, the deeper his smile grew.

"Yesterday, Gu Cheng created the song "South of Colorful Clouds" for the Cloud ~ South Tourism Bureau, I don't know if you have heard it?"

"Before the release of this song, the GDP of Yun~Nan tourism has declined for three consecutive years, and the passenger flow of this year's golden holiday is less than seventy percent of the same period last year."

"When I first came to the meeting, Zhang Gaogang, secretary of Yun~Nan, told me that today's tourists in the major scenic spots of Yun~Nan ushered in an explosive growth, and there were even more tourists in some popular attractions to the point where they needed to limit the flow!"

"In just one day, Gu Cheng has single-handedly revitalized the tourism industry of the entire Yun~Nan!"

Yao Chenguang's pupils were shocked, and he couldn't believe it: "Is the appeal of celebrities so strong now?" ”

"No!"

Zhong Qi said bluntly: "It's not the star who is strong, it's Gu Cheng who is strong!" ”

"Gu Cheng's current popularity in China is indeed ridiculously high!"

"Even if it's just his work on the show, the ratings will skyrocket!"

"If you can really invite Gu Cheng and Su Qi to our show, then this show is already half of the success!"

Xu Zhijun has been in the industry for so many years.

There are countless celebrities who have seen it.

Gu Cheng is indeed an extremely special and completely irreproducible existence in the entertainment industry!

His fans span a huge span, not only across genders, ages, and even races!

Let them host this cultural tourism reality show.

Not to mention the money saved in marketing, the publicity effect is doubled!

Zhong Qi looked at Yao Chenguang.

"Director Yao, Zhang Gao also revealed to me that Gu Cheng and Su Qi are preparing overseas albums recently, and their popularity will definitely rise at that time!"

"So I think if you want to start a celebrity cultural tourism reality show, it is perfect to invite these two people."

What else could Yao Chenguang say when he saw this.

"Since you two hold them in high esteem, then listen to you!"

"Will they be willing to be on our show, though?"

"Director Yao, don't worry about this! I don't dare to say other stars, Gu Cheng will definitely agree! ”

Zhong Qi is full of confidence in the guarantee.

Gu Cheng is a rare star he has seen in the entertainment industry, who behaves in a measured manner and behaves in an orderly manner.

Such a person can distinguish between right and wrong.

has the opportunity to do our duty for the country and society, not to mention how obligatory it is, but it will definitely not shirk because of interests!

Yao Chenguang made a decision.

"In that case, the show will do what you say, and make a celebrity cultural tourism reality show!"

"As for Gu Cheng and Su Qi's appearance on the show, I will trouble Director Xu to negotiate!"

"No problem! I personally flew to Yun~nan to talk to them! ”

……