Professional people do professional things.

For the game promotion of "Dream of Zhu Xian", Gu Cheng felt that instead of looking for celebrities to promote, it was better to find a few more popular anchors on the live broadcast platform to try the game, and the publicity effect would be more explosive.

In addition to the artists of China Entertainment.

At present, the studio is also an artist Li Mozi, who is involved in the live broadcast industry.

Gu Cheng's original marketing strategy was very successful.

Li Mozi took the faceless singer route on the live broadcast platform, dancing and singing in the live broadcast room on weekdays, attracting a large number of fans with his fresh and sweet style.

In addition, so far, she has not brought goods live to ruin her popularity.

In just a few months, she has climbed into the first sister of the live broadcast of bean sprouts.

Naturally, it is the first choice for the spokesperson of game live broadcast promotion.

Gu Cheng directly gave her 500 internal beta places to do activities.

But if Li Mozi is only allowed to try the game in the live broadcast room, although the live broadcast effect can be achieved, the publicity effect will always be almost meaningless.

So Gu Cheng also plans to invite some game bloggers.

"Mozi, you've been live streaming for a few months, are there any game streamers with a good relationship?"

"I have a lot of game bloggers among my fans, and I usually interact with PY, so I can ask them to help promote it."

"You find the best game streamer, chat with him privately, and see if he is willing to play "Dream Zhuxian" with you!"

Li Mozi was stunned.

"Didn't you say that the real closed beta test didn't start until 8 o'clock tonight?"

Gu Cheng explained: "Use your live broadcast room to attract a wave of traffic first!" ”

Li Mozi's eyes lit up.

This is not only to gain popularity for her, but also to give her favors.

"Brother Cheng, is PPP okay?"

"The main thing is that I have a good relationship with him, so I will say something, and then it is, is PPP the first brother of the bean sprouts game, or is it a die-hard fan of Brother Cheng."

"He is very enthusiastic and looking forward to the trial of "Dream Zhu Xian".

PPP is the largest game anchor of Bean Sprouts, and there is no black material on it at present.

Gu Cheng nodded, "Yes!" ”

"For the rest of the game anchors, you give your contact information to Liu Ji, and when the time comes, you will send them some internal test codes, and the promotion fee will be given to them at the market price."

Liu Hongguang asked: "When can these game streamers start the internal test?" ”

Gu Cheng groaned for a moment.

"Staggered with the Mozi live broadcast room, you can activate the internal test after about two o'clock."

"Then I'll arrange it now!"

……

Twelve.

The live broadcast room of the bean sprouts platform Li Mozi.

Fans have been squatting for a long time.

As soon as the broadcast started, nearly one million viewers poured in, and the barrage exploded.

"It's finally on the air!"

"Moko, good afternoon!"

"Wife, I'm here!"

"Come for Zhu Xian!"

"Come for Zhu Xian!"

"Kneel and beg for the internal test code!"

……

Li Mozi also knows what netizens want to see.

She changed her previous singing, dancing and gags, and went straight to the point.

"Hello everyone! Welcome to the Mozi live broadcast room, I am your sweetheart leader Li Mozi! ”

"I know you're all here to kill immortals, so let's not talk nonsense today, and we'll send a wave of benefits to fans first!"

"Babies who want to pay attention to the activation code of Zhuxian beta online, I will randomly draw 30 lucky fans to send Zhuxian beta activation code!"

The entire live broadcast room was blown up by "1"!

The backstage is 999+ in an instant!

She didn't give her fans much time.

"Ready? The time to fight for character is coming soon! ”

“1、2、3！ Start the draw! ”

Li Mozi smiled sweetly, "Okay, the lottery is over!" Fans who can't grab it, pay attention to it, and wait for the next wave of benefits! ”

Three million people grab 30 places!

Not at all!

The fans in the live broadcast room were wailing!

"That's gone?!"

"Laughing to death, you can't grab it at all!"

"Woooooo Didn't grab it! ”

"Little sister draw again!"

"Another raffle!"

"Possessed by the next wave of koi!"

……

"Fans who can't draw the internal test code don't be sad, and don't walk away! Surprises await you! ”

Li Mozi smiled playfully and made a signature cute move.

"The fans who came to my live broadcast room are happy today! To thank the fans for their continued support! ”

"Today, Mozi will take you to try out "Dream Zhuxian" first!"

"The first test of the exclusive trial on the whole network, take you back to the dream of Zhuxian!"

"Now let's connect to the PPP!"

As soon as this remark came out.

The entire live broadcast room exploded instantly.

The barrage is frantically brushed by question marks and exclamation marks!

“？？？”

“！！！！”

"Seriously?"

"Chinese people don't lie to Chinese people!"

"It's not an 8 p.m. beta?"

"! Foam can be tested first! ”

"Dream Linkage!"

"Really playing Zhu Xian?"

"Looking forward to it!"

……

Li Mozi did not disappoint the fans.

Directly connect to the PPP of the most popular game anchors on the whole network.

"Everyone welcomes PPP to the live broadcast room!"

"Hello, foam!"

When PPP came in, there was a wave of rewards, and I was so excited that I was incoherent.

"Thank you, Moko, thank you to all the fans!"

"Friends who know me well know that whether it is a song or a novel, I am a loyal fan of Gu Cheng!

"I've been following "Dream Zhuxian" and looking forward to the first batch of closed beta."

"As a result, I didn't expect that I could really be invited to test "Dream Zhuxian" for the first time!"

"Thank you so much Moko! When do we start? ”

Li Mozi looked at the live broadcast room, waiting for the fans to watch the game.

"Fans can't wait!"

"In that case, then we won't waste any time! Directly start activating the game. ”

After PPP and Li Mozi operated, the game interface was opened.

From the beginning of the selection of roles, PPP began to boast.

"! Brothers, this Zhuxian modeling is really good! It's pretty cool! ”

Li Mozi began to struggle, "The modeling is very good-looking, and the profession is also good, I don't know which one to choose for a while." ”

"Again, there are no weak classes, only weak players! Pick any ......"

After the two of them have chosen their characters, they smoothly enter the game.

The live broadcast room was instantly amazed.

"! This sense of picture, this production, the lightning company is also too awesome! ”

"Look at this opening, the game will definitely not be bad! I hope I don't get slapped in the face later! ”

"It's only a few seconds of screen, and it's already shocked me through the screen, this game is quite hanging!"

"It's not as cheap as I imagined, the texture is good, and it's very surprising that the domestic game is made like this!"

"Really, this picture, this modeling, I cry to death! This is what Zhu Xian should look like! ”

……

The two of them continued to test inside.

From the video demonstration, you can see its excellent light and shadow effects and picture performance, far exceeding the domestic average.

Qingyunmen's "Galaxy Bridge" completely made the appearance described in the novel, which amazed the live broadcast room.

Whether the game is engaging enough or not, the graphics are important, but they are not decisive.

Compared with the picture, the final gameplay of an online game is the core that determines whether an online game can become a classic.

to the current domestic market environment.

If Zhu Xian wants to make achievements in the terminal game, it is the key to put more effort into the gameplay.

"Fantasy Zhuxian" basically satisfies most players, and the game fantasy of the world of Zhuxian is satisfied.

The flying sword of Xianxia novels, all kinds of powerful spells, as soon as they are cast, the sky collapses, plus the light and shadow effects on the screen, and the beautiful picture, which shocked the entire live broadcast room!

And lightning has indeed put a lot of effort into restoring the world of the novel.

It is completely based on the plot volume of Zhuxian novels to create a free and open fantasy fairy world.

The barrage in the live broadcast room is rolling.

But only one topic is repeated.

"The soundtrack is good, the picture, the scene, and the characters are smooth, I don't know what will happen later."

"Where is this game, this is clearly the Zhuxian movie in my mind! I hope you don't lie to Krypton in the future! ”

"It has to be developed by the original author in order to truly restore the original novel!! Rush this, the open beta must play! ”

"I just wanted a relaxed social range, decent gameplay, and a stable operation game! At the moment, Zhu Xian looks pretty good! ”

"This game was developed by Gu Cheng and the team himself, just to live up to the expectations of book lovers! Just ask if it's awesome?! ”

"I knew that the game made by lightning would not be bad, but I didn't expect it to be so strong! Far exceeded my expectations for domestic terminal games! ”

"For Baguio, whether it is krypton or not, I will go to play!"

"There are some shortcomings, but the flaws are not hidden! The whole is within an acceptable range, I hope that after the open beta, it will not chill the hearts of players! ”

……

The live broadcast room is very popular.

Netizens expressed their opinions.

Meanwhile.

The Pi Ge live broadcast room next door is also playing games.

After successfully killing the big boss in a tiger operation, Brother Pi found that the live broadcast room was extremely deserted.

He stared intently.

Only then did I find out that I don't know when the number of people in the live broadcast room had already plummeted.

And it's still being lost.

As a bean sprouts platform and one of the best game anchors, the popularity of Pige's live broadcast room has always been very high.

This has never happened before, and the audience left the audience on a large scale during the live broadcast.

Brother Pi was simply confused.

"What's going on, brothers? Why did you all run away? Was what I just did not cool enough? ”

Someone in the live broadcast room immediately replied.

"No, everyone went to the Mozi live broadcast room to watch Li Mozi play games!"

"That's right! Mozi is playing "Dream Zhu Xian", and the visual effects of the game are really shocking! ”

"I'm leaving too!"

"Hurry up, you won't be able to get the internal test code if it's too late!"

Brother Pi was even more confused.

He also has an internal test code, but he can't use it directly.

"What kind of internal test code, what game does she play?"

"Isn't "Zhu Xian" not available for closed beta yet?"

There were netizens who replied immediately.

"Li Mozi is an insider, so he must have privileges!"

"At the beginning, I only walked half of it to watch "Dream of Zhuxian", but now I haven't walked much, and I heard that Baguio may come out later."

"! Baguio? So what are you waiting for? Let's go! ”

"Everyone went to see Baguio, and I also went to see Lu Xueqi, I missed it when it was late!"

Speaking of which.

The few remaining viewers in the live broadcast room have gone a long way.

With great curiosity, Brother Pi entered the homepage of the platform.

Wait for him to enter Li Mozi's live broadcast room.

I was directly shocked by the data in front of me.

"! Li Mozi: Is this pulling the traffic of the whole platform over? ”

"The popularity is directly hundreds of millions! The number of people online is approaching 10 million? ”

"I'll see how the game goes......"

It's not just Pige.

The audience in the live broadcast room of other games also ran away.

The audience ran away, and many game streamers had to run over to watch.

Time.

Almost all the gamers and the game anchors of the entire bean sprouts platform gathered in Li Mozi's live broadcast room.

Many gamers are also fans of the original book.

They have a special affection for the original novel.

How many netizens squatted in the live broadcast room, just to see Baguio and Lu Xueqi, they felt like they were all fascinated.

Although the game is still in the queue beta stage, the game also has some shortcomings from the live broadcast room.

But this visual feast has made all netizens itch.

"Dream Zhu Xian" is based on the popular Xianxia online article "Zhu Xian" as the story background, Gu Cheng's music is in formation, as well as the Unreal Engine independently developed by Lightning and a series of settings such as restoring the world, scenes, schools, and characters of the original work, making Zhu Xian an instant hit!

More and more netizens rushed to the live broadcast room after hearing the news.

At its peak, the number of people online in real time approached 15 million!

The topic quickly rushed to the hot search!

Not only is the popularity soaring, but the key is that word of mouth has also exploded!

……

Gu Cheng and Lightning's staff have also been paying close attention.

There are a thousand Hamlets for a thousand people.

The game can't be without its shortcomings, and it's impossible to satisfy every player.

Gu Cheng also knew that the game was still lacking.

But what made him happy was that the comments from netizens were not bad.

In the eyes of netizens, the fact that domestic terminal games can be made like this is really beyond their expectations.

Su Qi was sincerely happy for Gu Cheng.

"The reputation of the game is not bad! Congratulations, Gu Cheng! ”

"This wave should be stable!"

Everything was unexpected, and Gu Cheng was not surprised by this.

"How about it, did I give Qiqi a big gift?"

"Indeed!"

At the beginning, Gu Cheng didn't have enough money, but it was with the support of Zhang Zhongtian and Su Qi that he was able to successfully take down the lightning.

Su Qi felt that it was a wise and successful decision to support Gu Cheng to buy lightning and develop "Zhu Xian".

If the open beta can also stabilize this reputation.

Then "Zhu Xian" will definitely make a lot of money.

"So let's go straight to the next step?"

"It's time for the second wave of promotion, the theme song!"

The reason why Zhuxian can become a classic in the first place is that background music plays an indispensable role in it.

Ren Xianqi's "Zhuxian I'm Back", "Zhuxian Love", Dong Zhen's "Lovesickness" and "Love Drunk", Brother Zhou's "Love and Hate Recovery", ......

In addition to the background sound of the game, there is also the theme song of the film and television drama.

Gu Cheng thought for a long time.

In the end, it was decided to use Mr. Li's "Dream Back to Zhuxian" as the first theme song to attract traffic, and then one song every two days to maintain the popularity.

Two o'clock in the afternoon.

When the game anchors on the whole network began to launch the internal test.

The theme song of the game "Dream Back to Zhuxian" was suddenly launched simultaneously on all major platforms on the whole network.

Gu Cheng didn't carry out any publicity, and directly came to a wave of raids.

"Love shakes the nine heavens, and a sword punishes the immortals.

A song "Dream Back to Zhu Xian", a love and hatred of Zhu Xian.

Fans who can't grab the internal test code can be the first to listen to the theme song of the same name! ”

This theme song, Gu Cheng is free to launch.

The cover is the Baguio appearance in Su Qi's game.

Fans were in tears and ecstasy.

"Qi Ye is really beautiful!"

"This is my Baguio!"

"I can't wait for the open beta, I'm waiting for the theme song!"

"Listen to the theme song first!"

"Listen first!"

……

Netizens can't wait to click on it.

came the game's exquisite scene editing, as well as Gu Cheng and Su Qi's ancient costumes.

Then came Gu Cheng's amazing play!

All of a sudden, everyone was dragged into the world of Zhuxian.

"Fate is determined that this life is an empty life

I don't know why it's always hazy

Why didn't you forget to turn around for a moment and a glass of wine?

………

Fate is sad, and the strange flower is empty

Drinking wine once moved her heart

Thousands of miles of spring breeze are the same, and they don't meet people

A glass of wine, a love, a dream"

Immortal!

It's an audio-visual feast!

Gu Cheng used a beautiful drama tone, combined with various elements such as national style and Xianxia, and sang the unforgettable essence of love between Zhang Xiaofan and Baguio, and gave a wave of full feelings to Zhuxian fans!

Even listeners who haven't read the novel.

Looking at the beautiful MV and listening to Gu Cheng's beautiful play, it is also like walking into an unusual fairy dream.

Let you wander in thousands of ways, but you just want to get drunk and not wake up.