December 20th.

Twelve o'clock in the afternoon.

Lightning's self-developed "Dream Zhu Xian", the public beta of the whole platform has officially opened.

Players get their reservations early.

On the day of the open beta of Zhuxian online game, players frantically poured into the server.

Although Lightning uses the best servers.

But the popularity of "Dream of Immortals" is too high.

As early as the internal test of Zhuxian, the activation code was sold for tens of thousands of yuan, and during this time, Lightning played the gimmick of "forever free, green game" as a promotional slogan, and Lightning vigorously promoted it through various online and offline channels at the same time.

As soon as the game was launched, more than one million players poured into it at the same time, which directly led to a large-scale system crash!

Although the lightning official has carried out rounds of emergency repairs, there are still many players who are difficult to successfully enter the game.

There are even many players who have been stuck on the registration page and are unable to perform further operations.

"What's going on? Why can't I get in? ”

"I've been queuing for more than an hour, and I still can't get in!"

"Lightning still doesn't work! It's only been the open beta, and the system has crashed a few times! ”

"It's not that lightning can't work, it's too good! The main reason is that "Zhu Xian" is too popular, and it is said that there are more people than monsters! ”

"I heard that recharge members can jump in line, why don't you go and charge one?"

"Gan! Even the recharge members are actually carded! ”

……

No matter who ranks in the top three most anticipated games of the year, Lightning's "Dream of Immortals" will definitely not fall out of the list.

As a game adapted from a novel, "Dream Zhu Xian" has been burdened with a lot of pressure from the beginning of its exposure, and while conforming to the IP of the novel, it must not only accept the test of players, but also live up to the expectations of book lovers and readers.

The game development cycle is only a few months though.

But the lightning didn't live up to the players' expectations.

First of all, in terms of detail restoration, lightning is still very well done.

The game perfectly integrates the plot of the novel, and players can also change the original plot direction of the novel to create a unique ending of the novel.

Players can experience the story in the original book in the game, and they can also satisfy their dream of Xianxia under the world view of Zhuxian.

And in addition to the external conditions such as picture quality and sense of impact, the game itself, such as the team atmosphere of the group, the shaping of the world view, the PK gang battle in the wild, etc., not to mention how well it was developed, but at least it has met the expectations of most players.

For example, Zhu Xian's world view shaping is very reasonable, and the value of the boss, the difficulty and the cooperation of the players required are enough to taste, and the feeling of clearing the customs hand in hand is there.

In short, the whole network is praised.

Of course, it's not for nothing that there are complaints.

In various short videos, forums and post bars, etc., there are active figures of Zhuxian fans.

"Zhuxian is now playing the slogan of a green online game, as long as it doesn't go over time, green doesn't turn into dark green, then I will always support it!"

"I also want to support Zhuxian, but I'm still queuing up at the Internet café! Internet cafes in all ten miles and eight towns are full, and there are no seats at all! ”

"Friendly reminder to everyone, don't go to Heyang to set up a stall, all of them are heads!"

"I went to the cliff to collect medicine, and I didn't pick the medicine for a long time, I don't know which one of the immoral ones kicked me down the mountain, and the system actually reminded me (sticker: boy, there will be no adventures when jumping off the cliff~)!"

"You're alright! At least get into the game! I queued up at the Internet café at the beginning, and then queued up when I registered, and I heard that you can cut the queue when you open a membership, so I recharged without saying a word, and as a result, I queued for an hour, and finally entered the game... Boy! It's the same as a festival spot! I can't see the scene, the whole TM is to see the people! ”

"Indeed, there are more people than monsters! I had long since given up on the task, and I was in it chatting with the young lady and listening to music! I have to say, the BGM inside is really good! Don't get tired of hearing it! ”

"I'm here because of Gu Cheng! I didn't expect the game to be good, although none of the monsters are in turn at the moment! There is no doubt that this game is a game of hand speed! Special code? It's been three hours since I've been in the service, and I'm still at level 1! ”

"I don't have much experience playing games, but the game theme music and the BGM of each scene are really good, exciting, and I never get tired of listening to it!"

……

I have to say.

Gu Cheng is very successful in the use of IP in "Zhu Xian".

Whether it's marketing methods, time nodes, or game quality, it's just right.

What's more, it accurately cuts into the softest knot in the hearts of "Zhuxian" fans.

To summarize with a quote from a fan of Zhuxian books.

"I don't pay attention to the picture quality, nor do I pay attention to the plot, I only know that there is a plot called Zhu Xian!"

In Xianxia novels, "Zhu Xian" is definitely a god-like existence.

At least more than half of the players are playing the game because they read the novel.

Of course, there are many fans of Gu Cheng, with the mentality of supporting idols.

In short, Gu Cheng knew very well.

The influence of fiction is eternal.

One generation stopped playing, and the next generation came back to play after reading the novel.

At that time, when the Internet was not very developed, a copy of "Zhu Xian" became popular all over the country, and it was basically in the realm of everyone in the novel industry, which also made "Zhu Xian" successfully attract 300 million readers, and it has endured for 20 years.

Therefore, Gu Cheng does not plan to make Zhuxian a game of kryptonite, but to focus on feelings.

After only eating one meal, he still fattened up and ate slowly, Gu Cheng could still carry it.

But in addition to feelings, you still have to make money.

Therefore, although the mall in the game has paid props, the price positioning of the props is relatively reasonable, which is also another aspect of "Dream Zhu Xian".

In a word, Zhuxian is on fire!

How hot is it?

Open a social software at will, and you can see the terminal game "Dream Zhu Xian" crazy swiping the screen!

If you walk into an Internet café at random, you will find that all the seats in the Internet café are full, and nine out of ten people are playing "Dream Zhu Xian"!

It is not an exaggeration to say that it is the whole people who punish immortals.

Twenty-four hours later.

The public beta data of Zhuxian online game is officially released!

The highest number of people online at the same time is 4.8 million!

One stone stirs up a thousand waves!

It's unimaginable that a domestic game that took only a few months to develop can have nearly 5 million players online at the same time!

Although the exaggerated popularity of "Dream Zhu Xian" is directly related to Gu Cheng, it is also inseparable from its own excellent game content.

Gaming websites and media rushed to cover it.

This is a big event that will go down in the history of the game!

After all, there are thousands of games launched every day, but most of them are short-lived.

In the Chinese online game industry, there has always been an unwritten rule.

The quality of most games does not depend on the game itself, but on the number of players.

Therefore, the highest number of online players in the game at the same time has naturally become something pursued by domestic game manufacturers.

And the highest number of online users on the first day of "Dream Zhu Xian" was as high as 4.8 million!

The data of nearly 5 million has directly crushed many old games at home and abroad.

Such a hot scene made the entire game circle shake!

Even let the goose factory and the pig factory cowardly at the same time.

The two manufacturers announced on the same day that they would temporarily postpone the games that the company will launch before the end of the year, and the specific public beta time is uncertain.

In particular, the shooting game "Jedi Crossing", which the Goose Factory has been preparing for five years.

This game has a good reputation after the internal beta half a year ago, and if there are no accidents, the official intends to officially launch the public beta on New Year's Day.

As a result, the goose factory never expected it.

In just a few months of hard work, he actually killed such a dark horse as Zhu Xian!

It stands to reason that the audiences of the two games are different, and there should be little conflict.

But helplessly, Zhuxian is too hot!

The most important thing is that the Zhuxian online game is well-made, and the current reputation among players is also very good.

Whether it is an online short video, or an offline event such as CJ, as well as the promotion of this game by major game streamers, "Dream of Zhuxian" is an absolutely popular "star product" in the national game circle this year and even over the years.

So the goose factory and the pig factory coaxed at the same time!

Anyway.

After the online game of Zhuxian was launched, all the data exceeded Gu Cheng's expectations.

As for "Dream Zhu Xian", can it become the masterpiece of the domestic Xianxia online game.

This question, Gu Cheng will leave it to time to verify.

And what he has to be busy now is the awards ceremony of MAMA.

December 21 is the day of the MAMA Music Festival.

MAMA is positioned as "one of the largest awards ceremonies in Asia", and in addition to the Korean "Grand Awards", it also includes "Overseas Awards", which can be said to be one of the most important awards ceremonies in Asia.

In order to achieve the ambition of leading Asian music.

MAMA organizers have always liked to go abroad to hold it, and they have tried the water in international cities such as island countries, Macao ~ Gate, etc., but the effect is not very good, and finally they chose to hold it in Hong Kong, and then it has been held in Hong Kong for ten consecutive years.

This year is no exception.

Gu Cheng knew very well.

The reason why the MAMA organizers are ambitious and have been moving their land in Hong Kong is to use Hong Kong ~ Hong Kong as a springboard to promote the internationalization of Korean entertainment.

First of all, Hong Kong~Hong Kong is the city with the largest number of international media headquarters in Asia, and most of the art and performing arts information is first-hand, and it is in line with global standards.

MAMA can win more international media resources when it is held in Hong Kong, and can broadcast and broadcast the award ceremony live, which are all advantages of media resources that MAMA can achieve in Hong Kong.

Chinese people also attach great importance to Hong Kong's geographical advantages, resource advantages, and talent advantages, and are good at using these advantages of Hong Kong ~ Hong Kong to promote the soft power of Hallyu.

And Gu Cheng wanted to be able to crush the Korean Wave tonight.

As early as a month ago, I set out to prepare an absolute trump card!