On the streets of New York, it was still hot in the middle of the day, and young Ted had just finished running a customer, parked his car next to the convenience store, and went into the store to buy an ice coke.

Inside the transparent freezer, a new pattern is printed on the red can.

The convenience store owner suddenly said, "Blue is not bad either." ”

"Red is my faith!" Ted opened the freezer, took out the red can, pointed to the new Martin image on it, and said, "He's my master!" ”

Another young customer in the store suddenly said, "Forever!" ”

Ted held up the can and responded with the most widely circulated words of Martin's blessing speech: "May the world have Coca-Cola." ”

The convenience store owner muttered to himself that the people of the Coke God Cult were all a bunch of sand sculptures brainwashed by Martin Davis.

Ted took another can, returned to the car after settling the bill, opened a can and drank it in a big gulp, cold from head to toe in the hot weather.

He looked at the pattern on the other can, and the leader Martin changed his look, jumped up in his ordinary clothes, and threw out a can of Coca-Cola in his right hand.

A sentence follows; "I'm in control of my life!"

Back at the company, Ted took advantage of the break to log on to MSN, entered the New York fan group, and found that someone had posted pictures in it.

Two pictures look up shocking - Wanted!

Number one: Wesley!

Followed below is an image of Martin.

Ted picks up the unopened can of Coke and discovers that the image on the wanted notice is almost identical to the can, with the only difference being that Martin has a gun in his hand instead of a Coke.

Another image: Fox.

The image is of Angelina Jolie, holding a pistol with an extended magazine.

Obviously, this is movie propaganda.

At the beginning of this year, Ted got the opportunity to participate in the premiere through a lottery for the viral marketing of Eye Across the Mountain, and soon after he returned, he joined Martin's fan group in New York, successfully bought a commemorative Coke, and became a member of the Coke God Cult.

The guy next to him came over on the swivel chair and picked up the unopened Coke casually: "Martin's new film wanted is about to be released!" ”

"Buy it yourself!" Ted snatched Coke back and said, "This movie is marketed in conjunction with Coca-Cola. ”

The guy pointed to the wanted notice on the computer, and then to the can pattern: "There was also a movie coke." ”

Ted said, "Coca-Cola is good to the Master. ”

"It's all commercial interests!" The guy said, "You didn't look at their latest earnings report, but in the quarter after signing Martin, sales have increased by seven percent thanks to the marketing of the Coke God Cult!" ”

Tedsey gave him a Coke: "Forget that, it will be released in November, and you will have a treat then!" ”

When October was approaching, the publicity and marketing of "Wanted" began to be in full force, and the main promotional poster was officially released.

Martin and Jolie are separated from the poster, and Morgan Freeman, who is nearly two-thirds smaller, stands behind the two protagonists with a consistently good image.

The three star actors with a certain market appeal all appeared on the main poster.

Jolie has not yet returned from Africa, but the news about her is frequently out of the circle, especially on the international current affairs page.

She with war refugees.

Photograph as an ambassador for the UNHCR.

Hand-written articles.

It has appeared on mainstream media in North America.

The United States also needs such a person to stand up at this time, and to some extent, Julie also caters to the needs of the mainstream of the United States.

"Mr. and Mrs. Smith", which was released in June, has a total box office of more than $180 million in North America and more than $340 million worldwide, allowing Jolie to successfully turn around in the main film industry, and her appeal has skyrocketed.

Actively participating in social and current affairs has raised its own style and expanded its influence.

At Warner Studios, in the post-production recording studio, Martin is wearing a headset and dubbing several shots.

"That fat woman is the most disgusting boss in the world, let us do repetitive work every day, and I don't want to pay overtime for overtime, I'm so depressed that I'm about to explode, it's really miserable!"

This line, Martin said with emotion.

Director Leterrier, a Frenchman, exclaimed, "Well said, Martin, I doubt you have been abused by your boss!" ”

Martin took off his headset, came out of the studio, and asked, "What did you say?" ”

Leterrier repeated.

Martin shrugged: "I've had some unscrupulous bosses in Atlanta. ”

Leterrier rightly said: "If you encounter it many times, you should unite and launch a strike." We, the French, are either on strike or preparing for a strike. ”

Martin said, "Paris, after all. ”

Leterrier nodded: "Parisians have a lot of experience and tradition in this area. ”

Martin asked curiously: "The PD in Paris is not repressed?" ”

"They tend to be surrounded." Leterrier is not like joking: "Then take off your arms and join the strike, the PD is also a job, of course there is the right to strike." ”

Martin thinks it makes sense.

This is the end of today's work, and the two of them are out of the studio together.

There was a beautiful French actress waiting at the door, and when she saw Leterrier, it was a hug and a kiss.

Martin was ready to go.

Leterrier broke free from his girlfriend and introduced, "My girlfriend Ella. ”

Ella is tall and has an excellent build, and takes the initiative to greet her: "Hello, Martin." ”

Martin shook her hand and exchanged a few pleasantries.

Well-known directors are like stars, there is never a shortage of female companions, Martin remembers that when the film started, Leterrill's girlfriend was not this, and he changed boyfriends during filming, and then changed to girlfriends at the end of filming.

Now look, the girlfriend is updated again.

Leterrier patted Ella on the back: "You go to the front hall and wait for me, I have something to talk to Martin." ”

Ella was obedient and obediently went to the antechamber.

Leterrier gestured to Ella's back with her eyes: "How's it going, it's sexy, right?" ”

Martin complimented: "You have a very good eye. ”

Originally, he thought that the French director wanted to show off, but who knew that Leterrier's next sentence was unexpected: "Are you interested in her?" ”

Martin looked at the top of Leterrill's head in surprise.

Leterrier was open: "We can be together in the evening. ”

Of course, Martin has to refuse this kind of unserious invitation: "I have a regular girlfriend and I love her very much." ”

Leterrier was somewhat disappointed: "Okay. ”

"We'll talk another day." Martin was the first to leave.

Bruce emerged from around the corner and followed.

Leterrier couldn't help frowning: "Hollywood is so conservative? ”

Martin went to the conference room on the other side, waiting for Thomas and the Warner Bros. guys to come over.

Bruce also came in, and when he saw that there was no one else in the room, he said, "The director is very disappointed." ”

Martin reminded: "You forget, he was a two-way plug and had a boyfriend during the shoot. ”

Bruce said: "There are so many people in this circle who have quirks. ”

"Fame and fortune magnify people's desires." Martin patted him and pointed at himself again, "We're not the same. ”

Bruce said, "It's different, we're not as perverted as them." ”

There was a newspaper next to it, and Martin saw Julie at a glance, only to find out that the New York Times had published an article signed by Julie.

The title is very Julie.

In the future, the way we respond to the refugee crisis will be a yardstick for considering freedom, democracy, and human rights

The article lists a list of data from Julie's expeditions to the Middle East and Africa.

I have to say that this woman can be made a virgin by the national media, and the social environment cannot be ignored, but the key lies in her own marketing.

The door to the conference room opened from the outside, and Thomas and Daniel came in together, each pulling out a chair and sitting down.

Daniel saw the newspaper in Martin's hand and said: "I communicated with Julie to ask her to come back in the middle of next month or the end of the month, and she is currently on the phone with Pete to try to maintain the relationship until she returns to Los Angeles and then officially announces the breakup." ”

Martin understood: "When there is a big wave of traffic, the national media will be crazy again." ”

Daniel said: "Julie has found a very good reason to break up, and she will devote all her energy to charity and refugee relief in the future, outside of movies and children, and have no time to waste on personal feelings." ”

Martin was sure that Julie had woken up.

As soon as this operation came out, the liberal media did not blow her up.

Daniel added: "So, the focus of publicity during this period of time will be on you. ”

Martin, of course, will actively cooperate: "No problem, specific plans? ”

"Your romance with Blake Lively is a pivotal point." When it came to Martin's personal affairs, Thomas took over: "I have fully communicated with Blake's agent and her father Ernie, and when Blake returns to Los Angeles, you will make your relationship public, and Ernie's new project will be announced at the same time." ”

Martin asked, "The moment Blake came out of the airport and I went to pick me up?" ”

Daniel shook his head: "It's not appropriate, the occasion is too messy, and there are too many uncontrollable factors in the photos taken." ”

He specifically explained: "The photos you first released to the public must be beautiful enough to attract more people's attention, so we planned a street shot, a street shot that is completely under control. ”

"Street photography" has never been street photography, and Martin understood this early on, and responded: "Yes, you can plan specifically." ”

Daniel asked, "If you live with Blake in the future, please notify the crew in time." ”

Martin chose the path of stardom, and he has this awareness: "I will notify you at least three days in advance. ”

The ownership of the photographs is, of course, owned by Martin and Blake, and will be sold to the media at that time.

These are all regular ways of publicity, Daniel provided a detailed plan, and some of the things that happened during the filming of the crew will also be used to promote the hype.

For example, Martin humbly learned acting from Morgan Freeman, asked for experience in playing various roles, and so on.

Martin came up with an idea of something he could use to get the word out: "Next month, my Coty community will have a shooting competition, and if I can get a good place, I can use it for coverage." ”

"This one does." Daniel nodded: "In line with the positioning of the character." ”

While leaving the studio, Martin meets action director Chad, who lives on the edge of Malibu, not far from the Angels Shooting Club.

Martin simply asked him to go to gun practice with him on the weekend.

(End of chapter)