Before the end of the film festival, the Departed crew left Toronto to start a promotional journey in major cities across the United States.

During this time, he also went to Scorsese's farm in Massachusetts and took a photo with the old cow again.

The video of the bastard trio giving cattle to the director has been widely circulated on the Internet, attracting the attention of many young people.

Scorsese's gangster films, the weakest impact is on the youth group.

Martin has a good appeal in this group.

On Thursday afternoon, in front of the Bay Theater in Mallory Plaza in Miami, people wearing red T-shirts of the Cult of the Coke God lined up a few hundred meters away.

Martin is here tonight to sign tickets for sale.

The theater showed five theaters showing "The Departed" in advance, and all the theaters were full.

Young audiences who came to buy tickets continued to join the queue, and the theater manager temporarily decided to vacate two theaters for additional screenings.

In Los Angeles, Rachel and Phoebe led a large group of Martin's fans, donned red T-shirts of the Cult of Coke, and strolled across Hollywood Avenue to the Emirates Rock Cinema.

A huge poster of the three people of the Departed Wanderers hangs above the main entrance of the theater.

"Martin is finally a big star!" Rachel said.

Phoebe shouted at the back, "Line up, don't mess around, we're about to enter the arena." ”

In just ten minutes, the place had turned into a sea of red, all occupied by the cult of the gods of Coke and Martin's fan group.

The two received a small amount of sponsorship from Coca-Cola and the crew, and raised some funds to charter the entire Chiefstone Cinema to watch the early screening of "The Departed".

Of course, journalists are indispensable.

"Back when Martin only starred in 'Zombie Dana,' I was a fan of him." Rachel stood in front of the reporter's camera and talked eloquently, as the head of Martin's largest fan group, she is no longer the young fan she was back then.

She said with a smile: "Along the way, I have witnessed Martin's growth, he has finally come to the center of the Hollywood stage, and it is really exciting to work with a first-line director like Scorsese......

Before he finished speaking, a figure in a red T-shirt suddenly jumped in and shouted at the camera: "I love Martin!" ”

Another fan flashed into the camera and raised his Coke to toast to the camera: "The Leader is mighty!" ”

It was about the same time, Rachel didn't say anything more, and entered the theater with the fan group in an orderly manner.

The Emirates Rock Cinema was packed.

Although Martin's fans and cultists of the Coke cult, especially the latter, don't buy tickets in droves, influenced by the gangster genre, red T-shirts can be found in every theater showing the Departed in the United States.

Correspondingly, fans who like Leonardo and Scorsese will also enter the venue to buy tickets.

With 3,000 advance screenings on Thursday, the Departed took $5.12 million at the box office.

This is extremely rare for a gangster film.

By Friday, the film had expanded to 3,290 theaters and was fully released in North America.

There is only one "Texas Chainsaw Massacre Prequel" released at the same time, which is not a high-grade opponent at all.

The main creative four-member group, including Martin, is still on a promotional journey of autographed ticket sales in the United States, and various advertisements and promotions have not stopped.

The production investment of up to $90 million in Departing Wanderer determines that it is impossible for the film to be screened in the single digits, and then slowly accumulate word-of-mouth, and then gradually expand the distribution model of the scale of screening.

Its distribution model is fully commercialized.

On the first day in North America, the Departed won $13.05 million, creating the best single-day box office performance in Scorsese's 40-year history.

Hollywood's four major directors of the 80s, Lucas, Coppola and Spielberg, have all achieved miraculous box office results commercially, and only Scorsese has been relatively pulling.

At the Houston bar, Scorsese invited Martin, Leonardo, and Nicholson to a drink to celebrate.

"Cheers!" Scorsese picked up his beer glass and clinked glasses with the three bastards at the same time.

Nicholson drank it all in one gulp and said, "You old guy is about to retire, I didn't expect to be able to bloom a new flower at the box office." ”

Scorsese was in a super good mood: "What the three of you are doing is eye-catching, Warner originally expected a maximum of $30 million in the first weekend, and now if you look at it, it is not impossible to reach $40 million." ”

"Now the first-weekend box office counts early screenings." Martin is learning more and more about the North American film market: "Our film has a strong reputation, and it shouldn't be difficult to get $40 million." ”

Nicholson responded: "The box office of movies is getting more and more scary in the first week. ”

Leonardo continued: "If it's a hit adaptation or sequel, just those of us, maybe make hundreds of millions of dollars in the first weekend." ”

He further analyzed: "Although this film is an adaptation, the original work basically has no influence in North America, and it is not much different from the original movie. ”

"Hopefully, the North American box office will end up with twice the cost line," Martin said. ”

A director of Scorsese's level, the contract signed must have a sharing clause, and he couldn't help but say: "If this is the case, I can rest assured that I will have a seventh child."

Nicholson knows the old guy: "The test-tube technology is very advanced. ”

Scorsese has a special feeling: "How decisive and chic you are when you are young, and how hard you have to work when you are old." ”

Leonardo said naturally: "So, I haven't thought about getting married. ”

Martin fully agreed: "After all, so many beautiful women like us, we have to be responsible for them, and we can't let them bear the stigma of ruining marriage." ”

Both Scorsese and Nicholson were shocked by the man's shameless face.

Leonardo asked, "What have you been through?" Turned out like this? ”

"Just like you." Martin understated: "The canyon abyss is just a bit too much. ”

The main creative quartet moved from Texas to Louisiana, and the Departed collected another $14.89 million in North America on Saturday.

Scorsese's personal record for the highest single-day box office was broken after only one day.

The Departed topped the North American box office for two consecutive days, and "Texas Chainsaw Massacre" couldn't even see its back.

This Sunday passed, and as everyone expected, "The Departed" sat at the top of the North American box office with a box office of $42.82 million.

The second-ranked "De" film, even though the IP influence is huge, is still crushed in an all-round way, and it does not even have 20 million US dollars.

Correspondingly, Scorsese created the best opening box office of his directorial career.

In terms of word-of-mouth, "The Departed" is extremely aggressive and extremely strong in North America.

Rotten Tomatoes maintains a freshness rating of 93%, an average MTC score of 87, and an IMDB score of 8.6, all of which are guarantees of solid box office trends.

On top of that, Cinemascore's average score is A, and the North American box office is expected to be around $180 million.

Many North American media praised the film, believing that this film has become Martin Scorsese's masterpiece along with "Taxi Driver", "Raging Bull" and "Goodfellas".

This big-budget and big-publicized film is already sure to be a success.

Producers and distributors have seen hope that they will be able to recoup their costs at the box office alone, and have stepped up efforts to push for overseas releases of the film, finalizing its release in multiple markets including Asia, Europe and Latin America this week.

This week, the main creative quartet is still running publicity announcements all over the United States, and they are so busy that their feet do not touch the ground.

The film is a big seller and has a good reputation, and they are the most direct beneficiaries.

Even Nicholson, a semi-retired old guy, can add another amount to his pension.

Want to be a qualified bastard, how can you do things without money?

People who are running for a living every day don't have the time or energy to do things.

While Martin was in Chicago, he received a call from Thomas.

"I'll tell you the good news, Ali held a special prize meeting for you on Monday." Thomas's voice was full of joy: "The company selected two other people, together with me and Natasha, to form a public relations team, and all the fees and expenses of the group were taken care of by the company. ”

Martin asked, "How's the PR push on the LA critics' side?" ”

Thomas replied, "Los Angeles film critics, led by Kenneth Turan and Todd McCarthy, have praised your performance in The Departed and have each published articles in their columns. ”

He did not forget to take credit: "Of course, our targeted PR also had an effect. ”

Martin cautioned: "Don't forget to contact about the interview. ”

"Entertainment Weekly, I booked with your neighbor Gillian Flynn." Thomas said quickly: "The Hollywood Reporter and Vanity Fair interviews are both in progress, and there are no big problems. ”

During the awards season, maximizing exposure as much as possible can be said to be the basis for the awards.

Thomas also reminded Martin: "Your well-known friends, do as much as you can." ”

"I've been in touch, and it's not too late for them to speak up in December," Martin said. ”

Both sides quickly hung up, and Martin continued to dive into the roadshow.

The large-scale publicity and strong good reputation allowed the Departed to maintain an extremely stable box office trend, and the North American box office fell by only 40% the next weekend, and the North American box office came to $86.78 million.

The film also achieved consecutive box office titles in North America.

North America is close to breaking 100 million.

Similarly, the North American box office blockbuster will not do too badly overseas, with Departed earning $32.78 million in its first week overseas.

However, the box office mainly came from the Latin American and European markets, and in the East and Southeast Asian markets released at the same time, the film suffered a waterloo at the box office and word of mouth.

This is also the place where Infernal Affairs has had the greatest impact.

With this high-quality film that is more in line with local aesthetics, "The Departed" has naturally become a dog-tailed and vulgar swear talk film.

Just as "Infernal Affairs" has no market in North America, "The Departed" has very little box office in East Asia.

Even South Korea, which is the backyard of Hollywood movies, did not gross more than $1 million in the first week.

Several other markets are even more miserable.

(End of chapter)