Chapter 338: Ten Million Level Endorsements
In Hollywood's independent art film circles, Harvey is definitely a super boss, but his influence in the fashion and modeling circles is much smaller.
Hearing Georgina's words, Martin thought about it and said, "I know a few supermodels. ”
Georgina looked surprised, but when she saw that some guests were leaving, she could only say, "Martin, can you stay for a while?" We'll talk about that later? ”
Martin replied, "Yes." ”
Georgina went to see off the guests.
Kate stayed here to chat with Martin and asked, "What are you up to?" ”
Martin glanced at the hall and said, "She is your best friend, and I was introduced to her by you. ”
Kai nodded, Martin had never had to say anything about being a man.
She pointed to another room: "Let's go inside and wait." ”
After some time, Georgina entered the room with exhaustion written on her face.
Kate asked, "Everybody's gone." ”
"It's all gone." Georgina sat down on the sofa chair very unimpressively and said: "It's really difficult for a woman to do something, and she needs to pay too much." ”
She smiled at Martin and Kate, "Fortunately, I still have the support of your friends. ”
Martin naturally took over: "I'm quite familiar with some supermodels who often appear on the Victoria's Secret show, so I can introduce you to each other." ”
As for the rest, Georgina has to negotiate it herself, such as whether the price and brand are suitable.
Georgina reminded: "Victoria's Secret's five signed angels are unable to endorse other clothing brands. ”
Martin nodded: "I understand." ”
The three of them deliberated on this for a while, so they left a little late.
When Martin left the villa, it was nearly 11 p.m.
Saying goodbye to Georgina, he accompanied Kate to the parking lot and took the initiative to invite: "Find a place to talk for a while." ”
Kate's eyes stayed on Martin and said, "My daughter Mia is in Los Angeles, and I promise to go back to accompany her tonight." ”
Martin can understand: "The child is important, say hello to me." ”
He came to the car, and Bruce, who was waiting there, said, "Old cloth, my gift." ”
Bruce immediately pulled out a two-piece gift set.
Martin took it and handed it to Kate: "I didn't bring the right one, I'll send a set of figures and pendants first, and I'll make up for it another day." ”
Kate didn't have to open the box to know what was inside, and said, "We don't have to be so polite to each other. ”
Having said that, she still accepted it, and said, "I've always wanted to find a godfather for Mia, and you're good." ”
"No problem, when you have time, you introduce me to her." Speaking of this, Martin sighed: "Originally, I wanted to be the godfather of Leo's children. ”
Kate couldn't help but laugh: "Then you have to wait." ”
Martin also smiled and waved, "Good night." ”
Kate was the first to get in the car and leave.
Bruce unleashed Escalade and asked, "Where are you going tonight?" ”
Martin fastened his seat belt: "Go home, sleep, and from today onwards, I'm going to recharge my batteries." ”
Leonardo has contacted the supermodels, and Martin will definitely not miss this trip.
…………
The Beverly Hills Hilton Hotel, a team formed by Cadillac's Planning Department and the Legal Department, has been in Los Angeles for nearly a week.
At the regular meeting in the morning, everyone told about the progress of their respective work.
"I've met with Brad Pitt's agent and lawyer a few times in the past few days, and Pete is currently restricted from traveling and can't leave his Beverly Hills home, and the termination requires us to visit him," said Laris, from the legal department. ”
Johnson, the leader of the group, said: "Terminate the contract as soon as possible, and now even the Hollywood circle is drawing a line with Pitt, and the national public opinion unanimously condemns Pitt, who has seriously affected Cadillac's market image." ”
"It's not very difficult to terminate the contract, but it's not easy to recover liquidated damages," Laris said. ”
"Let's terminate the contract first." Johnson is well aware that one more time Cadillac is involved with Brad Pitt, and there will be more losses. He said: "Take your time and don't rush. ”
Laris replied, "I'll fix it as soon as possible." ”
Johnson looked at Michelle in the planning department and asked, "What do you think of the new spokesperson?" ”
Michelle said: "Someone recommended Matt Damon to me, the first two parts of the spy made him popular, and if nothing else, the third part will be released next year will also be a success." ”
Someone immediately retorted: "Damon's image is average, especially his external image...... How to say it, born with a sad look, does not meet the positioning of Cadillac owners as successful owners. ”
Michelle agrees: "I've always had concerns about that. ”
"What about Ben-Affleck?" It has been proposed that
Another person retorted: "The coffee position is too low, since the failure of "Super Daredevil Man", there has been no work for several years." ”
Michelle waited for the crowd to fall before saying, "I have another candidate here, but he is not a customer of CAA, and we have been working with CAA in the past. ”
Johnson doesn't care about that, for Cadillac, it doesn't make a difference between CAA or WMA or other brokerage firms.
He nodded: "Say it and take a look." ”
"William Morris's movie star Martin Davis." Michelle was very satisfied with the candidate recommended by the WMA, and deliberately mentioned it at the end: "Martin Davis, everyone must know something, Hollywood star, American hero, honorary citizen of Los Angeles, assisted the FBI in catching Russian spies......"
The man who first retorted said, "Martin Davis is much more appropriate than Matt Damon." ”
Several other people also nodded in agreement: "Personal image and temperament are also good." ”
"It's on the rise, playing with Leonardo in the Departed."
"He is not very old, but he is relatively stable, which is in line with Cadillac's market development strategy."
Johnson is also carefully considering the option.
Michelle took out a USB drive, handed it to her assistant, and asked her to play a slideshow full of newspaper clippings.
He pointed at a laser pointer and said: "Since his fame, Martin Davis has been traveling every day and attending most public occasions in a black Escalade, and he is a loyal Cadillac user. ”
Johnson looked closely at the pictures of newspaper clippings on the slides, some of which were even taken in 2004.
The two sides are simply a high degree of compatibility.
Michelle saw that he was looking seriously, gave the assistant a look, and asked her to continue changing the picture.
Johnson looked at it for a few minutes and said, "Misha, you're in charge of contacting Martin Davis and his agent, the terms of the endorsement contract...... Well, refer to Brad Pitt. ”
Michelle replied, "I'll deal with it." ”
This was the end of the meeting, and both agendas were outcome, with Cadillac terminating Brad Pitt's contract and contacting Martin Davis for endorsements.
…………
It was close to Christmas, and Martin and Bruce packed their bags.
On Thanksgiving, the two returned to Atlanta.
This Christmas holiday, of course, we have to go out on vacation.
Martin plans to go to Miami and then fly to a private island in the Caribbean.
Spend a special Christmas on the island.
The doorbell rang, and Bruce went to open it.
Thomas took a few newspapers, entered the living room excitedly, and said, "Good news, Cadillac has just contacted the company and is interested in inviting you to be the global image spokesperson." ”
He did a lot of work and referred Martin to Cadillac.
"Sit." Martin pointed to the sofa across from him and specifically complimented Thomas: "You're so efficient, you're doing a great job." ”
Thomas was happy, not only because of Martin's praise, but also because of the commission he could get.
This is an endorsement contract that can reach up to tens of millions of dollars per year.
He said happily: "It's Christmas soon, you go out on vacation, I plan to work overtime during the holiday, sort out the information to be used, and wait until the end of the holiday to negotiate with Cadillac immediately." ”
Martin said that there was no waste of effort, and Thomas knew that he had taken the initiative to work overtime.
Thomas added: "Brioni's side has basically agreed, only some details remain, the endorsement fee is determined to be $6 million a year, and the tentative contract is two years. Also, the endorsement contract on Coca-Cola's side should also be renegotiated, with your current situation, as long as there are no accidents in "Neverending" next month, it will not be a problem to negotiate a tens of millions of endorsement contracts. ”
"I'll leave it to you." Martin only felt a sense of relief: "Can my single endorsement contract be on par with the salary?" ”
Thomas roughly said: "A superstar with a good image like Brad Pitt can basically ask for $10 million to $15 million for a single endorsement, except for the top big names, after all, those are also a blessing to the star itself." ”
Martin understood: "Something like a high-style art film? ”
"Almost." Thomas said: "The current ceiling of endorsements in the circle is Leonardo, and he receives very few commercials, less than $15 million. ”
Martin sighed: "Who doesn't envy Leonardo?" ”
Speaking of Leonardo, Thomas reminded: "His new film is not very good at the box office. ”
Martin picked up a newspaper and took a quick glance to see that "Blood Diamond" opened in nearly 2,000 theaters in North America and grossed only $8.6 million in its opening weekend.
This film has a good reputation, but the story is too far away from the Americans, and the genre is not very suitable for the market, and it is estimated that the box office in North America will be at most $60 million, and it will be difficult to exceed $200 million worldwide.
Whether the production cost of $100 million is advertised as water, Martin will not be stupid enough to ask Leonardo, but if this film wants to return to its original cost, it must rely on the offline market.
It is not uncommon for good films to not have a good box office in the world, and they are even about to become a normal phenomenon.
Factors such as the type of film, marketing, and so on, increasingly override the quality of the film.
Martin called Leonardo, but the guy didn't pay attention to it at all, but urged Martin to come to the airport to meet him quickly, and he wouldn't take him with him if it was too late.
Thomas quickly took his leave and left.
Martin and Bruce got into a car and made a beeline for Burbank Airport.
There, on a private tarmac, Martin and Leonardo jointly financed the lease of a business jet for a non-stop flight to Miami.
(End of chapter)