Chapter 388: Turning Passive into Proactive

In the morning, driving out of Louise's house, Martin was preparing to go to Century City, and Thomas had just returned from Atlanta yesterday to bring some new news from the crew.

It was supposed to enjoy the weekend for the two, but Louise's parents had something to do on the spot, and she had to rush over, and Martin came out.

Sherman Oaks is not too far from Beverly and a quick drive away.

As he passed Rodeo Drive, he noticed a new designer store, all glass-decorated with a large apple on top of the door.

Martin suddenly remembered that Apple's new phone would be available at the end of June.

He parked the car, entered the store, asked, and bought 20 new mobile phones in one go, ready to give them away.

Martin has been increasing his stake in Apple in recent years, and for a long-term shareholder like him, even if Apple's stock price fluctuates, there is no loss.

The era of smartphones will soon come.

Arriving at Century City, Martin parked his car, picked up two iPhones, entered the WMA, and went upstairs to find Thomas.

As in the past, the agents I met took the initiative to say hello and greeted each other with smiles.

There are so many good people.

Martin went upstairs, put a mobile phone on Natasha's desk, and said, "I'll give it to you." ”

Natasha looked surprised, took it and looked at it, and said, "Thank you, Martin, this gift is amazing!" ”

"You're welcome." Martin entered Thomas's office.

Thomas saw Martin and said, "It just so happens that I have something to ask you about Bell, so I don't need to call you." ”

Martin handed another phone to Thomas: "Apple just came out of the phone." ”

"Thank you." Thomas put it away and said, "I've got you done with Bell." ”

Martin sat down on the couch and asked, "What's going on over there?" ”

"Both Nolan and Charles Rowan put pressure on Bale." Thomas said in general: "I had a few arguments with Bell's agent, Pakla, and they finally agreed to pay $1 million in emotional compensation. ”

There is no need to go to the brokerage company for this account, Martin said directly: "When the money arrives, you will take ten percent." ”

Thomas smiled and said, "No problem. ”

In the past two years, he has earned more than $100,000 in this extra income alone.

Thomas added: "Because Hibby is going to sue for divorce, Bell was sent back to England to recuperate, he is a little more stable, but he will go crazy when he hears the name of you and the Joker, I guess if I see it......"

He shrugged.

Martin understood what he meant, and Bell couldn't be stimulated, and asked, "What about marketing?" ”

Thomas said: "I asked Director Nolan privately, what he means is that you should not appear on the same occasion as Bale at the moment, and when it enters the intensive publicity period next year, the right time and place will be arranged for you to meet." ”

Martin understood that Nolan would never let go of the opportunity to use Bell's publicity hype.

In the same way, the consequences of failure of $180 million investment on his head are so serious.

Thomas lowered his voice: "Nolan also asked me to convey that he will talk to you personally about other aspects." ”

Martin knew that it was the specific plan, and nodded: "Don't give up on the preparations we make here." ”

"I know." Thomas answered, and said about the endorsement of Cartier watches, as a first-line luxury brand, there are many Hollywood stars who are interested in endorsement.

Martin's information, Thomas has been sent to the relevant person in charge of Cartier, and he is also talking to that side.

It depends on Cartier's choice.

Thomas said one more thing: "The release time of "The Reader" has been confirmed, and it will start to be screened in November, and there will only be one theater in the first two weeks. ”

"I was on the phone with Kate, and the film would work as a prize winner," Martin said. ”

The conversation then turned to the publicity and distribution of The Reader.

The goal of this film is very clear, that is, for this awards season, and even the amount of commercial income of the film, it will be greatly affected by the awards season awards.

Readers will open with on-demand screenings in November this year, and in order to control word-of-mouth, they will only be released in one theater in Los Angeles in the first two weeks.

The fewer people who see a movie, the easier it is to control word-of-mouth.

The focus of the readers' surprise attack in the awards season is not on the best picture and the best director, but on the best actress, followed by the best actor.

Martin also wants to get another Oscar nomination, whether it is to improve the coffee position or to win the final award, it will help.

After not staying long at the WMA, Martin left and returned home.

On weekends, instead of going to the studio, he simply moved a wicker chair out, made tea, sat under a sun umbrella by the pool, took out the character script of "The Curious Case of Benjamin Button", and studied it carefully.

From time to time, Martin also recalls the movies he once watched to corroborate each other.

Next week, I will participate in the crew's makeup audition.

Strictly speaking, the role of Benjamin Button, which is more difficult in terms of makeup and special effects, is not even as complex as the actor of "The Reader".

Martin read through the character script and looked at the time, it was almost noon, and Lao Bu hadn't come back yet.

It didn't look like it was easy last night.

He thought about it, Lao Bu not only has to be the actor, director and cameraman, but also the screenwriter, lighting, costumes, producer and instrument designer, etc., maybe he's too busy, right?

By the way, he should also serve as a publicity and distribution producer, responsible for running that film.

Martin suddenly discovered that the most versatile man in Hollywood was actually beside him.

"I can't live without Bruce." Martin picked up his teacup and took a leisurely sip: "Just like the West can't live without Jerusalem." ”

After reading the script, he picked up the original book again and continued reading.

The more well prepared, the smoother it will be.

Towards noon, Martin was wondering where to go for lunch when the door opened automatically and Bruce came in in a car.

He beckoned to Martin, "I brought you lunch." ”

Martin put it down, went to the garage, took the pizza and barbecue packed by Bruce, and twitched his nose: "It smells good." ”

Bruce was not in good spirits, got out of the car, and yawned: "It's all your favorite flavors." ”

Martin came to the pool with lunch, went back to wash his hands and brought utensils and beer, and Bruce had already packed up his books and moved a chair to sit opposite.

He picked up the pizza and gulped it down: "I'm starving." ”

Martin gave him a can of beer: "Too much consumption? ”

Bruce swallowed the food in his mouth: "I'm almost exhausted, no wonder Jenna said that the most difficult thing to make a Sacred Valley film is the actor." ”

Martin said while eating: "You have actually experienced it, you can consider going to the Sacred Valley to develop." ”

Bruce opened the beer tab, took a big sip, and said: "I have to shoot and act, and I have to be able to go up anytime and anywhere, it's too difficult, this kind of work is not as good as I thought, there is no enjoyment at all, but it is a kind of torture, I suspect that those actors are taking medicine." ”

Martin pointed to the next door: "The next time you meet Jenna, you can ask her, she is the best actress and the best director." ”

Bruce clinked glasses with Martin: "No, I'll never touch it again." This is the only time and the last time. ”

"Hopefully, I don't think you can get rid of the ......," Martin said.

The two had lunch and drank all their beers, and Bruce picked up the trash and threw it away.

Martin remembered his new phone: "You have the latest Apple smartphone in that car, you need to give it to a few people, you take it yourself." ”

Bruce went over and opened the car door, took only one out for the time being, unpacked it, looked at the wide screen, and said, "It looks good." ”

Martin picked up one for his own use and shook it: "Steve Jobs's epoch-making new product, the revolutionary in the mobile phone." ”

He remembered the rumors of the kidney machine: "Maybe it's also a fighter jet in a mobile phone." ”

Then I realized that it was wrong, and it seemed that it was the advertising slogan of a certain brand of mobile phone on the other side of the Pacific.

Bruce has seen the relevant news and advertisements, and said: "Smartphones that can surf the Internet smoothly, I read the advertising promotion advertorial, and in the future, it can also provide network storage services to store personal files in the network hard disk provided by Apple." ”

These words reminded Martin of the Hollywood blindfold door, and thought of what Lao Bu filmed yesterday, and specifically reminded: "Just save some ordinary things, don't store sensitive things in it, it is easy to be stolen by hackers, those hackers who have no quality will use these to blackmail you, and then expose you when you give money." ”

"I'm definitely not going to put nude photos in there." Bruce suddenly remembered the video taken last night and asked, "Will the video I shot for Kim be stolen if I put it inside?" ”

Martin said: "Now that the service hasn't been launched yet, you're thinking about the videotape leak? Lao Bu, I can see that you guy has exhibitionism and psychological problems! ”

Bruce retorted: "It's you who has a mental problem, you haven't seen the media reports that Martin Davis has a mental and mental problem as a clown and is about to become a psychopath." ”

Martin spread his hands and said, "Okay, I'm crazy. ”

Bruce didn't talk nonsense with Martin, but asked: "You have always had a way to deal with the media and public opinion, how to operate the video I shot last night to give full play to its influence, and I can't let Kim rub Paris's popularity again." ”

"Any idea why I was talking to you about hacking and video?" Martin didn't need Bruce to answer, and said directly, "I'm reminding you." ”

Bruce pondered what Martin had just said and asked, "You mean the video was deliberately stolen by hackers?" ”

Martin said: "I guess the hackers are not so idle and too lazy to steal your videos." ”

Bruce touched his head: "How exactly?" That, for the sake of me bringing you lunch at noon, give me some inspiration. ”

Martin put away the informality and said very seriously: "Continuing with the topic just now, the video between you and Kim was stolen by hackers, and the hacker contacted Kim and wanted to extort Kim, what should Kim do?" ”

Bruce said, "Kim's original intention was to expose the video." ”

"That's too passive." "There's a way to not only get rid of other people's blackmail, but also to turn reactive into proactive," Martin said. ”

Bruce urged, "Don't sell it, say it quickly." ”

"Get ahead of the extortionist and expose the stolen pictures or videos," Martin said. Of course, you don't send it out directly, you have to call the police, you have to send a press release, let everyone know what happened to you, how helpless you are, and have to expose yourself to these ......"

Bruce suddenly realized, got the previous hint, he quickly thought of the back, pondered and said: "The public will not only not accuse, but will also sympathize with Kim, if Kim cries again at the press conference, the vast majority of the media and public opinion will be on Kim's side." ”

Martin asked, "Kim doesn't mind the video coming out. ”

(End of chapter)