Chapter 485: It's cool
is getting closer and closer to the premiere of "Fast Pursuit", and the crew announced a new trailer, which reveals the key to the plot and the cause of Jonathan's killing spree played by Martin - dog!
Because the dog left behind by his deceased wife was killed by the Russians, Jonathan went on a killing spree.
For Martin, the Russians have their own heat.
Martin is popular, the popularity of the film is already high, and every piece of news can attract attention.
Below YouTube's newly released trailer, a popular comment was soon pinned to the top.
"They shouldn't have killed Martin's dog!"
The topic of dogs began to brew on the Internet, and in addition to the people who had already followed Martin and the film, it attracted a new group - dog-owning families.
Dog ownership is too common in the United States, and too many people regard dogs as a member of the family.
The use of a dog's death as a motive is stark to other action movies and has just the right intersection with internet culture.
Needless to summarize, Jessica's network marketing team immediately released a new marketing concept.
"A bloody case caused by a dog!"
This has caused a heated discussion on the internet.
"The dog is so cute, how can those bastards bear to do it to the dog, Martin did a good job!"
"Don't you know how to look at the owner of the dog? Martin's dog also dares to kill? Don't know the famous name of the god of war of Cola? ”
The following is followed by a reply: "Those who have really seen the mighty and domineering Coke God of War have gone to hell to report to Satan." “
Subsequently, Warner Bros. held a small-scale test screening.
Media reporters, theater managers and a few lucky fans were lucky enough to get an early glimpse of the film.
Pablo is one of the lucky movie fans.
He loved Martin a lot, but unlike Martin's avid fans, he liked Martin's movies more.
The quality is guaranteed and it looks enjoyable.
The Santa Monica Pier incident brought Pablo's attention to "Fast and Furious".
During the whole preview meeting, Pablo was engrossed, and there was no distraction in the middle, and he didn't even consider whether the plot was reasonable or not, whether the theme had depth, and the whole person was attracted by the action scenes, and unconsciously followed the picture to the end.
The action scenes are so exciting, so exciting that he completely ignores the literary drama.
There was a middle-aged uncle next to him, and he suddenly whispered: "Hollywood doesn't seem to have a movie yet, and the action scenes can be as smooth as Vaseline like Martin's one."
Pablo first agreed: "Yes! Right! The action scenes are so exciting, most of the action scenes are long shots, and Martin has a very high degree of completion! ”
Then, he remembered that the other party had said Vaseline, and quickly moved his ass to the other side, worried that it was really silky.
The middle-aged uncle said: "In other action movies, in order to make up for the incoherent movements of the actors, they have to cut the shots very short and use camera switching to create action scenes, and Michael Bay's film is the representative ......"
Although worried, when it came to the film, Pablo still took the initiative to answer: "Because Martin's skills are strong enough, he has no problem with long shots." ”
The middle-aged uncle suddenly took out a business card, handed it to Pablo, and said, "I'm a reporter for Cinema World magazine, can I publish what you just said in my report?" ”
It turned out that the other party was a professional, and Pablo nodded slightly: "Of course you can." ”
He heard that many film critics looked down on commercial action movies, and was worried that this person would give bad reviews, so he hurriedly added: "I'm an ordinary movie fan, from my point of view, this film is cool and cool, and it's definitely a super classic of action movies!" ”
The middle-aged uncle showed a lewd smile: "I think so too." ”
At the end of the test screening, Pablo deliberately paid attention and walked all the way out, pricking up his ears all the way to listen.
Surrounded by ordinary fans like him.
"Martin's action scenes definitely deserve full marks!"
"Martin is too handsome, all kinds of realistic hand-to-hand combat and crazy headshots, this is what an action movie should look like!"
"It's so compelling, Martin is so cool!"
Pablo left the trial theater, drove home, turned on the computer for the first time, and logged on to the IMDB website.
He quickly typed down the comment he had thought of on the road and sent it out.
"I just watched the test screening of "Fast Pursuit", a veritable bloody case caused by a dog, what needs to be said is that unlike some dirty people who make up nonsense, all the highlights of the film are in the trailer, but ten times more exciting! Martin's action scenes are so good, it's like blowing the head of a Russian spy with a bottle of Coke at the Santa Monica pier! ”
"Guys, this film is really cool! In the long-shot action scenes, Martin's action scenes are super well completed, which I haven't seen in Hollywood in recent years anyway! The most important point is that no villain dies from talking too much, no villain is killed without killing after the protagonist is caught, Martin shoots cleanly, and never leaves any trouble! ”
Pablo is just a veteran movie fan, not a professional film critic, and his writing ability is limited, so he can only express this.
This comment was quickly liked by hundreds of people and pushed to the top of the comment column!
The film's test screening reputation is super good, and the theater managers have given unanimous praise, thinking that it is full of highlights and super commercial.
Philip, the marketing director of Summerrk, found Daniel, who was in charge of the promotion of "Fast and Furious" by Warner Bros., at the subsequent reception.
"I'll admit that because of the nature of the original film and its R-rated rating, even if the film is very popular, I still underestimate it." Philip will not miss this opportunity to drive traffic, and such a film will be released in March in the off-season, which can fully boost the performance.
He thought about it for a moment: "You guys give me another 300 copies, and they must be in place a week before the release!" ”
Daniel replied: "No problem. But he also has conditions: "You have seen the film, the quality of Martin's films is still so high, there is no need to worry about the commercial aspect at all, I ask all the theaters of Shellrick to not reduce the schedule of "Fast Pursuit" within four weeks!" ”
Philip has been in the industry for decades, and his sense of smell in the market is very sensitive, so he didn't think about it at all, and said directly: "Yes, Marvel will definitely not reduce the film schedule in four weeks!" ”
Daniel smiled and said, "I'll let people draw up an agreement." ”
This kind of thing, of course, has to fall on paper.
As soon as Philip left, Gray, the representative of the Imperial Cinema, also came over.
He said to Daniel: "This time you got another masterpiece, Martin's film, which is really a guarantee of quality." ”
The two are old friends, Daniel laughed: "Since working with Martin, my work has been much easier, I don't have to work hard to choose films, and Martin's starring role is the guarantee of success." ”
Emperor and Cinemark are two of the three major cinema chains in North America, although the profit point of the theater comes more from the sale, but good films are the key to attracting customers, Gray said: "Martin's new film "Fast Pursuit", the emperor guarantees a 60% film scheduling rate. ”
Daniel emphasized: "All around. ”
Gray thought for a moment and nodded, "Yes." He went on to say: "The next film starring Martin, which is directed by Nolan, Warner Bros. signed an exclusive screening with the emperor, okay?" ”
This meant that the film could not be screened in other theaters, and Daniel directly offered a sky-high price: "Seven to three shares." ”
"It can't be!" Gray almost screamed, and he emphasized, "Don't forget it's an original sci-fi movie!" ”
Daniel also emphasized: "Please don't forget, it's a sci-fi movie starring Martin Davis and directed by Christopher Nolan! ”
Of course, the two couldn't talk about this kind of exclusivity agreement, and they quickly changed the topic.
But on "Fast Pursuit", Emperor Cinema will come up with enough resources to support it.
AMC soon informed Daniel of the film's request for additional copies.
It is logical that "Fast and Furious" is confirmed to open in North America with about 3,800 theaters, surpassing the 3,603 of "The Matrix 2", and will set a new record for the release of R-rated films.
The current North American opening record for Hollywood's R-rated films, also held by the latter, is $91.77 million.
This is a sequel movie, an original non-sequel movie, and the box office can exceed $50 million in the first weekend, even if it is a super hit.
Martin's previous life, Cameron's "Avatar" in North America had more than $77 million in its opening weekend.
In Hollywood, original films are inherently inferior in the eyes of distributors and theater companies.
Immediately, the crew and Martin started intensive pre-screening publicity work, going back and forth from North America to Europe.
Roadshows, interviews, talk shows, etc., the promotion of this film does not need to be surprising, as long as it follows the regular model.
Because Martin almost paid with his life and did the best publicity.
Warner Bros. deliberately mixed Martin's video at the Santa Monica Pier with some trailers for the film and put it on the Internet.
Netizens looked very emotional, thinking that the two were put together, and there was no sense of disobedience.
The topic of "bloody cases caused by dogs" is also fermenting, and more and more people are joining the discussion and enjoying the fun of playing with memes.
ABC TV's morning ace program "Good Morning America" specially invited Martin to the live broadcast room as a guest and shared the relationship between the protagonist Jonathan and the dog Daisy.
Host Diane Sawyer asked: "In the trailer released by the crew, and in other promotional materials, you went on a killing spree because of a dog?"
"It's not me, it's Jonathan, the hero of the film!" After Martin corrected it, he specifically said: "Daisy the dog was left to him by Jonathan's wife Helen before she died, Jonathan loved Helen deeply, and for her to quit the killer industry, Daisy is Jonathan's emotional and spiritual sustenance, and it is also the starting point of his new life." ”
These are not spoilers, and the film itself is not afraid of spoilers: "Daisy represents Jonathan's normal life, and Daisy's death completely broke Jonathan's peaceful life and changed his emotional and mental state, so Jonathan picked up a gun and began a journey of revenge for Daisy!" ”
Fast forward to late March, and after an intensive promotional journey, the main members of the cast gathered in New York for the premiere of "Fast and Furious".
(End of chapter)