Chapter 422: The Battle of Ticket Supplements
"Senior sister, thank you very much, what do you want to eat today, I'll treat you." Squeezed out of the crowd, Shen Lang said to Master Liu.
Regarding the situation that there are a lot of propagandists every time Shen Lang, Liu Shishi doesn't care too much, she herself also has a super large traffic.
Especially in this life, she did not officially announce her relationship, but she still ensured strong combat effectiveness with the old man, and the little lion fan group ensured strong combat effectiveness, which was a little lion who could defeat Yang Mi and Tang Yan one-on-two and win the Golden Eagle Goddess.
Of course, it's enough now, although Yang Mi is married, but her luck is too good, during her pregnancy, there was a popular "Ancient Sword Strange Tan" released, and the popularity is still there.
Tang Yan even has a bunch of TV series such as "Why Sheng Xiaomo" and "Living Color" released, if it weren't for Zhao Xiaogu's "Flower Thousand Bone" this year, the hottest female star this year would be Tang Yan.
"It's really fake, it won't be that you'll pay for it again." Master Liu complained.
"Senior sister, what do you think of me?" Shen Lang is a serious person?
"Rubbing rice, we've known each other for so long, have you ever paid money once, you say?" Master Liu is too reasonable.
"Ahem, really." Shen Lang said.
"I'm curious, how do you manage to let a woman have a treat every time you feel at ease?" Master Liu said.
"Truth or falsehood?" Shen Lang asked.
"Of course it's true."
"Okay, then I'll tell a lie first, the lie is that you are the boss, I am eating a big family, have you ever seen an employee treat you?" Shen Lang thought about it, it seems that he really didn't invite Master Liu to dinner, of course, when they worked together, they bought her milk tea.
"What about the truth?" Master Liu was curious.
"The truth must be trying to leave an impression in your heart, otherwise what if you forget me?" When Shen Lang said this, his eyes were straight at Master Liu, he was about to show his thoughts.
This is a must, otherwise she is too familiar, you do something, she can pretend to be confused with peace of mind, Shen Lang would rather let the other party think cranky, than let her think that this kind of thing will happen if she is just a friend.
"How could you forget." Master Liu looked at Shen Lang's eyes, a little flinched, she was sure, this thing seems to really have ideas about herself, and now she has the intention of implementing it.
"That's good, it's here." After all, it's still a roadshow, work is important, the next movie theater is here, Master Liu will help run two games, and the rest will not be used, and it is not a starring role, it is a bit too much to run for a day, Shen Lang plans to go to seven or eight movie theaters today.
#"The Big Winner" box office failure#
Shen Lang's offline roadshow was in full swing, but in the evening, there were already hot searches chasing Shen Lang.
"The Big Winner" has a real-time box office of 7 million, and with 10% of the films, it has won 9% of the box office so far.
That's right, the box office is upside down, and Shen Lang is a little puzzled when he knows the news, what is the situation, the system is useless.
But looking at the system's good return of eight million points, can it be used, what is the situation, he thought about it carefully, probably because of publicity.
Today is Monday, and the box office of "Gardenia Blooming" and "Small Times 4" also fell, with the former winning 29% of the box office with 32 percent of the film, 23 million.
The latter is similar, 24 million, it's just such a coincidence, and the film schedule is about the same, but the magic is coming, and "The Return of the Great Sage" is up.
The word-of-mouth is out of the circle, and now it is 30 million in real time, but the film scheduling ratio is only 14%, which is the most shocking thing in the film industry today.
This is the superficial reason, the market was taken away at the box office by these three movies, and there is a deeper reason, everyone in the circle knows that it is also the reason why "The Big Winner" is not optimistic.
This reason is ticket compensation, that's right, ticket compensation, everyone has a memory, for a period of time, a few years, watching movies is quite cheap, nine yuan nine, nineteen yuan nine.
But it doesn't mean that these are the price of the movie, this is subsidized by the producer and distributor, around 2010, watching movies is not too much daily consumption, the awareness of domestic content payment and copyright has not been fully awakened, pirated resources feed a part of the film audience, the public impression of the theater front desk ticket price is 60-120 yuan, and the actual consumption of the minimum ticket price is maintained at 30-40 yuan.
The data shows that the average ticket price in 2010 was 42.9 yuan, this year "Avatar" opened the 3D era of movies, in large and medium-sized cities in China, the ordinary movie ticket price is 35-80 yuan, the 3D movie ticket price is 80-100 yuan, and the IMAX movie ticket price is 100-150 yuan.
At this time, the ticket subsidy has not yet entered the public eye with great fanfare, and mainland movie tickets have also been criticized for their high prices, and relatively low discount ticket prices come from theater members, regular special prices, group purchase discounts or large-scale underwriting pre-purchases by enterprises.
In the summer of 2014, "Transformers 4" changed the history of ticket prices, and online ticketing platforms subsidized movie ticket prices on a large scale for the first time.
The box office of "Transformers 4" in the mainland exceeded 600 million in the first weekend, of which Maoyan used Meituan as the diversion entrance, with 4.5 million tickets issued, contributing more than 30% of the box office, and the "9.9 yuan movie ticket" let the platform and the public taste the sweetness of the box office carnival.
In 2014, the National Day file "Blooming Heart" officially started the ticket supplement war in the film industry, and the film party and Maoyan each subsidized 10 million yuan to be included in the publicity and distribution costs of the film.
9.9 yuan, 19.9 yuan movie tickets ignited the public's enthusiasm for watching movies, and the box office boom brought by the ticket supplement made the film industry seem to be gorgeous, after "Ruffian Hero 2", "Golden Age", "McDull Me and My Mother" and other movies, the ticket supplement burned all the way to the 2015 Spring Festival.
This year's Spring Festival is the peak moment of movie ticket replenishment, and online ticketing platforms such as Meituan Maoyan (now Maoyan), Taobao Movie, Guevara, Baidu Nuomi, and Weipiaoer have launched discounted movie tickets such as 9.9 yuan, 15 yuan, and 19.9 yuan.
According to the data, "Macau Fengyun 2" received 30 million votes from Dianping, and the two also reached a gambling agreement at that time, if the box office of "Macau Fengyun 2" does not exceed 600 million, the ticket compensation fee will be borne by Dianping.
"Heavenly Generals" was released for three days from the first day to the third day of the Spring Festival, with a ticket price of 15 yuan and a box office subsidy of 60 million. Movies such as "Wolf Totem" and "Where Are You Going, Dad 2" during the Spring Festival also appeared at low prices.
In 2015, the Spring Festival stalls 7 days, the mainland box office market reported about 1.75 billion, an increase of 25% over the previous year, and this also makes the ticket supplement in the future of the film industry according to an increasingly important position, the industry is not without worries, e-commerce involved in the online box office market, with a fierce attitude to set off a price war, promote the box office platform reshuffle, but also create a box office prosperity, but this prosperity seems to be built on the ice floes, the film schedule was "kidnapped" by the ticket supplement, and the warmth brought by burning money always makes people feel related.
The previous "Gardenia Bloom" and "Small Times 4" all have these activities, but "Big Winner" does not have it, after all, there is only one investor, Shen Lang.
He didn't even release it, and people arranged films for him to see that his fame was added, in fact, Chen Zhixi also mentioned ticket compensation, and he has been playing like this for the past two years.
But there is a question, there is no issuer, there is no betting, the major platforms are indeed burning money to subsidize customers, but you have to let me see the hope of returning to the capital.
I will give you a subsidy for no reason, are you sick or I am sick, therefore, Shen Lang's movie is the original price, and the price varies from place to place, but it is basically thirty or forty.
(End of chapter)