On the first day after the New Year's Day holiday, Wang Yu made an appointment with Jiang Weilin to go to Jinmao.

Xiong Guilan, the chief financial officer, handed the two financial statements to Wang Yu and Jiang Weilin.

"Throughout 2006, the group has developed six markets in Jinling, Xihu City, Capital, Rongcheng, Yangcheng and Shencheng, and by the end of December, the number of stores in all six cities has reached 100. Excluding the magic market, the total annual revenue of the six places reached 1.552 billion, and the total expenditure was 1.235 billion, of which the expenditure for the purchase of stores formed 486 million fixed assets, and the total profit for the whole year reached 317 million.

"All five branches are profitable?"

Jiang Weilin flipped through the financial statements and was surprised: "It seems that those investors can also get a part of the dividends at the end of this year?" ”

"Almost, it's better than nothing, there was no dividend in the first year of the original agreement!"

"Where's the magic capital?"

Speaking of the Modu Branch, Xiong Guilan said with a smile: "At present, there are 150 stores in the Modu Branch, with an annual revenue of 986 million this year, a total expenditure of 691 million, and a net profit of 295 million!" ”

"The following branch will pay 80% of the profits after dividends to those shareholders, and the headquarters will make overall arrangements and take out 30 million at the end of the year to distribute rewards!"

Wang Yu smiled at Jiang Weilin and said: "This year is a little less, you take 30 million dividends after tax, let you take at least 100 million next year!" ”

Jiang Weilin made an OK gesture, he knew that this year was the expansion period, and the funds of the branches around the country would be relatively tight, but he did not expect that after removing the gain of fixed assets, it would generate more than 300 million profits.

By next year, according to the current trend, even if it does not expand, the profit will exceed 20 billion!

Is it possible not to expand?

According to the company's plan, the number of stores will be expanded from the current 750 to 1,500 next year, and it will be rolled out to second-tier cities across the country.

Not to mention, the gain of fixed assets alone can reach the level of one billion.

So he was extremely satisfied.

After Xiong Guilan finished reporting and leaving, Jiang Weilin's jaw raised slightly: "It's good luck that I actually let you pick up such a treasure!" ”

Wang Yu knew that he was talking about Qin Shiyu, and said with a smile: "I can't thank you for your guidance!" ”

"How's the polishing going?"

"It's still early, at least a year or two!"

"Tsk. I'm a little envious of you! ”

Jiang Weilin brushed over the topic with a smile: "The day after tomorrow, you are going to the United States?" ”

"Well, Naixue's first batch of flagship stores over there is about to be rolled out, I'll go to the Big Apple to have a look!"

"Tsk, it's a pity that Westerners are still keen on drinking coffee!"

Smacking his lips, Jiang Weilin looked at Wang Yu: "Do I still have a chance to enter the second round?" ”

"The valuation of the second round of financing will reach the order of 8 billion, are you sure you want to enter the market?"

Wang Yu looked at Jiang Weilin and said: "And the admission ticket money is secondary, the main thing is to see if it can help Nai Xue be listed on the NASDAQ!" ”

"You're going to soar!"

"I'm just making money!"

Wang Yu pretended to exaggerate and waved his hand: "After the listing, I will reduce my holdings by 10% and pinch billions in my hands!" ”

"It seems that the next two years will be the time for your Internet companies to exert their strength!"

Jiang Weilin sighed: "Aren't you distressed after burning so much money?" Are you really so optimistic about this track? ”

Wang Yu smiled mysteriously at Jiang Weilin: "Two or three years later, one of its companies will carry out the first round of financing, and then leave you a ticket?" ”

"It's a deal!"

Jiang Weilin immediately laughed: "It's a pity that you have Wei Yutong, otherwise I must introduce my sister Jiang Qiao to you!" ”

"I'm a fire pit!"

Wang Yu and Jiang Weilin still have a cigarette and a cigar, each smoking their own.

"How many rich men don't play outside?"

Jiang Weilin spit out a cigarette and said disapprerovingly: "The more successful a man is, the more he has the psychology of conquest, whether it is a career or a woman, the pure-hearted bigwigs you see are just that the happiness threshold has become higher."

Wang Yu has also grown rapidly this year, smiled and continued: "Therefore, the average happiness threshold in the financial industry is the highest, and all day long is faced with hundreds of millions of funds, and the contacts are hundreds of millions of bigwigs."

"So don't touch the finance girl!"

Jiang Weilin laughed: "But there is no absolute in everything, otherwise there will be no allusions to the princes of the Beacon Fire Opera, the concubine who rides the red dust and laughs, and the beauty who loves the beauty but not the country!" ”

"Since ancient times, rich families have been in love!"

Wang Yu nodded to himself: "I won't!" ”

"Be careful when you go to the United States, there is a world of flowers, as long as you have money, you can buy anything."

Jiang Weilin reminded: "Don't lose yourself! ”

Crossing the Pacific Ocean and crossing the United States to reach the Big Apple City on the west coast, Wang Yu, who even sat in first class, was extremely tired.

Wang Yu brought a lot of people with him on this trip, including translators, bodyguards, secretaries, and the operations director and team of Naixue Coffee.

The two sides add up to a team of twelve.

Xiao Haiyang had already returned to the United States before New Year's Day, and when Wang Yu arrived, he happened to come to pick him up.

Accommodation has been booked in advance and is located in the heart of the city at the Waldorf Astoria Hotel, which is known for hosting presidents and has more suites than ordinary rooms.

Knowing that Wang Yu and his party were going to reverse the jet lag first, Xiao Haiyang left first after sending people to the hotel.

After experiencing a painful jet lag, Wang Yu finally recovered and took Nai Xue's operations director to inspect the upcoming flagship store.

To put it simply, Wang Yu copied the path of Starbucks after the second transformation in his previous life.

If you don't use a ready-made template for success, what else do you want to innovate?

And at this stage, it is the best time to intervene in the rice coffee chain market, Wang Yu still remembers an article he read at the beginning, which is an article describing how Starbucks came back from the dead, and now it is the stage when Starbucks is not alive.

In the late 20th and early 21st centuries, Starbucks expanded overseas in order to achieve growth, development, and the necessary scale of operations, tripling the number of stores to more than 9,000 in the five years from 2001 to 2005.

However, behind this expansion and growth, Starbucks is also facing many problems, and Starbucks' foundation has begun to waver, such as the deterioration of the store customer experience and the loss of brand value traits.

In the store, the mellow, imaginative aroma of freshly ground coffee slowly fades until it disappears, which greatly reduces the romantic atmosphere and personal experience of the café......

The distinctive logo, scent and glamour are all the hallmarks of Starbucks' entry into the market.

At the time, Starbucks stores were hearing less and less praise for coffee, instead the smell of various breakfast sandwiches. While these breakfast sandwiches are popular with customers, they have also slowly diverted Starbucks from its core business.

In addition, the loss of coffee flavor, the repeated steaming of milk, the tall espresso machine, and other negative factors that have nothing to do with Starbucks' core business combined to finally kick off the company's destruction.

In order to maintain the sales growth figures, Starbucks also had to expand its stores, often choosing the wrong locations, and not adequately training the newly hired baristas, resulting in a continuous decline in the quality of the drinks.

Another reason is that in the past seven years, Starbucks has launched few impactful new products, and the lack of innovation in products has not been able to meet consumer demand for taste and freshness.

Instead of sticking to the path of continuous innovation, Starbucks has ventured into unrelated areas, such as entertainment, selling products that are far from the core of the "coffee experience."

In addition, as a large company, Starbucks has not yet provided regional managers with convenient technology tools and working software to facilitate access to the Internet while on the go, which most professionals in the world have long been using to manage their business.

The store's sales system, that is, the electronic cash register, is even more backward, as early as the mid-90s of the 20th century, it was eliminated by Microsoft.

All of this is related to the concept of expansion gain, which can easily take root in some large companies, and expansion rather than focus has become an important reason for the collapse of many enterprises.

Wang Yu took Nai Xue to quietly enter the rice market, lay on the dead Starbucks, absorb nutrients to strengthen himself, and erect his own monument on the ruins of giants.

The typical way of Starbucks makes Starbucks nowhere to go.

(End of chapter)