Chapter 863 Pricing Power

Liang Wanying brought Su Miaomiao to Yangcheng, and basically ate Cantonese food in the past few days.

Wang Yu took them to the Southeast Asian hall where Guan Changli often went and invited them to taste Southeast Asian-style food.

It may be that she was full in the afternoon, Su Miaomiao was quite gentle at this time, but it was Liang Wanying, who felt something else in her heart after staying away from the magic capital, and was tired of waiting for him to feed him food by Wang Yu's side.

"Do you want me to go out for half an hour first?"

Su Miaomiao finally "couldn't bear it anymore" and teased Liang Wanying: "If half an hour is not enough, one hour is fine!" ”

Liang Wanying also felt slightly embarrassed after being ridiculed, and finally sat up straight and began to chat with Wang Yu about business.

"Because of the last time I participated in the auction, several joint real estate companies thought that I was unwilling, so I had no other superfluous ideas."

"How did you feel after coming into contact with Yin Zhenhua in the past two days?"

Wang Yu did not directly ask about the results of these days, but asked about Liang Wanying's opinion of Yin Zhenhua.

"This woman."

Thinking of the contact in the past few days, Liang Wanying couldn't help but admire, she sighed: "How wise is the demon! ”

"It's a good word."

"Since she's doing things for you, of course there's more praise in it."

Liang Wanying replied to Wang Yu with a smile and then said with a little worry: "Can you control it?" ”

But a sharp knife is easy to use, but it is easy to hurt yourself.

Since taking sole control of Jincheng Real Estate, Liang Wanying's growth has been visible to the naked eye, and her ability has been revealed during her tenure as vice president.

"I'm such a big industrial group, and it's only a small piece in her hands, what are you afraid of?"

Wang Yu smiled and said: "Forget it, there are some things that you don't know very well, anyway, she is still worth believing." ”

"You just have to know it yourself."

Liang Wanying also highly admired Wang Yu's ability, just a habitual reminder, and when Wang Yu opened his mouth to express it, she would not continue.

"Now several local real estate companies have begun to work together to put pressure on Hetai from the surface."

Although Wang Yu didn't ask, Liang Wanying still took the initiative to talk about it: "The plots in Hetai's hands are all well-located Louwang, which plays the role of a weather vane for the Yangcheng real estate market.

"When the Louwang plot was taken, the scenery was infinite, which led to the appreciation of the surrounding land, but now it is idle there, once the time is prolonged, it will cause some bad public opinion, which is also a blow to the Yangcheng real estate market."

Wang Yu nodded and said: "This is your action on the bright side, and it has a certain effect, but this alone can not push Hetai." ”

"And, of course, in private."

Liang Wanying sighed at this time: "This is the plan given by Yin Zhenhua, let our companies take the lead in spreading remarks to influence the members of the Yangcheng Real Estate Association, and at the same time influence the investors behind Hetai through these remarks, so that they can force Hetai to start the project as soon as possible in the name of project interests." ”

"Oh?"

This time Wang Yu was curious, he has rich experience in the real estate industry, but he didn't guess what Yin Zhenhua's plan was.

"Pricing power!"

Just three words, Wang Yu was suddenly shocked!

He didn't expect Yin Zhenhua to plan from this angle, and when he heard these three words, he immediately understood the ruthlessness of this plan.

Don't underestimate the three words pricing power, the benefits contained in it are too great.

"You can't see it, do you?"

Seeing Wang Yu's expression, Liang Wanying was very surprised, when she heard Yin Zhenhua come up with this plan a few days ago, she was also immediately shocked, but at that time, Yin Zhenhua gave her a detailed explanation.

Now that Wang Yu only heard one name and understood the strangeness, how could Liang Wanying not be surprised.

"Well, I roughly understood her train of thought."

Wang Yu smiled and saw that Su Miaomiao was also looking at him curiously, so he said, "There are two routines in it."

"Two routines?"

Liang Wanying interrupted Wang Yu's words: "Yin Zhenhua only gave one, how can there be another interpretation?" ”

"Then let's talk about Yin Zhenhua's kind first."

Hearing that Wang Yu gave her the right to explain, Liang Wanying suddenly got up, sat up straight and said: "Yin Zhenhua asked me to keep spreading a concept in the Yangcheng real estate circle recently, that is, the pricing power A healthy real estate market needs to develop steadily, not that it is good to say that it is good to have a high sesame flowering festival, there is a secondary market in the regional plate, and the price difference between the old and new houses should not be too large, so the property price of a certain regional plate should be limited, and it cannot be priced without restrictions!" ”

After Liang Wanying finished speaking, Su Miaomiao looked confused.

Wang Yu laughed and explained carenly: "The meaning of Wanying's words is that the sales pricing of the house should be controlled, and the market cannot be put on unlimited pricing, and the market is not necessarily a good thing, and the government needs to regulate and control it to a certain extent!" ”

After a pause, Wang Yu continued: "This is quite fatal for Hetai, once the maximum price is set for the projects around his plot, the pricing of his project will basically be in that range in the future, but the land price taken by others is much cheaper than him, and once the Louwang plot of Hetai can't afford the price, it will be a loss!" ”

"And he was given the land at this price, no matter what he did, he would lose money."

Liang Wanying added: "If you come out like this again, it will knock down the dominoes!" ”

As soon as she said this, Su Miaomiao understood, and then gave a thumbs up and said, "High, Gaojiazhuang's high!" ”

"Hahaha"

Wang Yu and Liang Wanying laughed at the same time.

After the three of them raised their glasses and drank a few sips of red wine, Liang Wanying looked at Wang Yu and said, "Isn't there another interpretation?" ”

In the real estate industry, how can you not be interested in such things?

Seeing Liang Wanying's thirsty eyes, Wang Yu smiled and said: "There is also a kind of pricing power from market recognition, when all the favorable factors in a regional plate are counted, the highest price of the project in this sector may be obvious, but this highest price is not just any real estate company can achieve, often some big brand companies have the highest pricing power in the region, when buying a house in the area, it will often be the most benchmark, as long as the house price of other companies is higher than it, would be considered unreasonable. That's another explanation of pricing power! ”

After listening to Wang Yu's interpretation, Liang Wanying immediately understood the mystery in combination with the cases she encountered in actual operation.

"This kind of pricing power does exist!"

"So if Yin Zhenhua's plan is not good. I mean, if you want to mobilize the policies of the government department, it will be more difficult, so the second one is easier to operate! ”

Wang Yu said with a smile: "Find out the real estate brand that Yangcheng people are more recognized, take the initiative to seek cooperative development, take the plot in the same area as Hetai as a benchmark, get the pricing power in the area, and use this to crush Hetai!" ”

(End of chapter)