Chapter 652: Hunger Marketing!

Li Yanran already had a plan in her heart, since she wanted to cut it, she would simply cut it happily.

A bottle of mask can be used for more than a week, and if it is used singlely, it can be used for half a month.

Half a month of two hundred, she believes that those palace ladies should be very willing to pay this amount of money for their faces.

After all, what do men make money for, isn't it to spend it on their wives and children?

"Your Highness, isn't this a little too expensive, after all, how much does it cost?"

Di Renjie knew the cost price of this pearl six-flavor cream, except for the one for the queen's mother, the rest were all Dongzhu.

The cost is no more than twenty at most, and you have directly multiplied it ten times now.

It's really ruthless.

"Is it much? Luxury goods must have the price of luxury goods, if it becomes a stall, then it will not lose the value of those people, they wish that this pearl six-flavor cream was sold for a sky-high price! ”

Li Yanran didn't care, she still managed the psychological aspect.

It doesn't matter how much money you have, the most important thing is your identity.

"This is all right!"

Di Renjie didn't have anything to say.

This property is yours, and you can set the price however you like.

If you can't sell it then, then you don't blame yourself.

The pearl six-flavor cream and the four white ointments were transported to Lan Kwai Fong, and Zhou Qing also began to carry out intensive publicity and campaigning.

The donkey riders in blue vests are also running in the streets and alleys of Chang'an, making the press conference of Lan Kwai Fong well-known.

The ladies who got the invitation also began to stamp according to the previous rules, and after the stamping, they looked forward to the convening of the press conference.

On the day of the press conference, Li Yanran also took Li Hong and Di Renjie to the second floor of Lan Kwai Fong early.

After they arrived, it didn't take long for those Chang'an ladies to drive over.

Jing Zhaoyin's officials also arrived in advance and began to slow down the traffic to prevent congestion here.

These are all people with status, and if they are really blocked outside, they may be so uncomfortable.

β€œDuang!”

With the sound of a gong, Zhou Qing also appeared in front of everyone in formal clothes.

After saying an opening remark, Zhou Qing also clapped his hands and announced the start of the press conference.

The front is still the release of new fragrances, and during this time, Lan Kwai Fong's perfumes have also changed from a few floral scents at the beginning to more than a dozen.

This time, we will also release the latest fragrance.

In the face of the perfumes that used to make them so popular, these ladies were not interested at all.

They came here for the pearl six-flavor cream, perfume or something, just wait until then and buy slowly.

"It seems that everyone is not interested in this perfume, so let's go straight to the main course!"

Zhou Qing also felt everyone's emotions, and he didn't care about anything else, so he directly ordered the little guys to take out the masks.

Looking at the brocade box that was pushed out, everyone's eyes widened, looking forward to the mask.

"This time, Lan Kwai Fong has launched a total of three masks, and the cheapest is these four white creams, which cost ten times a bottle.

Then there is the pearl six-flavor cream that everyone is most concerned about, two hundred times a bottle.

Finally, this supreme VIP version of the pearl six-flavor cream, two thousand per bottle! ”

Zhou Qing also said the price of this mask cleanly.

"Two or two hundred in a bottle?"

"The Supreme Edition costs two thousand?"

Hearing Zhou Qing's offer, the audience gasped.

When they came, they were also prepared, thinking that no matter how expensive this mask was, it would be almost the same as perfume at most.

But I didn't expect it to be twice as cheap.

It's a bit crazy indeed.

"I forgot to tell you, due to the scarcity of raw materials, there are only 200 bottles of this pearl six-flavor cream at this press conference! And this Supreme Edition is the only one of its kind. ”

Zhou Qing was also a little shocked when he heard the pricing, but he still had to say what he had to say.

"Zhou Qing, can this pearl six-flavor cream have a member price?"

The eldest grandson glanced at the people around him and sneered.

A group of dirt buns, if it is too expensive, you can buy four white creams, why bother to grab this pearl six-flavor cream with yourself?

"Mrs. Eldest Sun, as long as it is an item sold by our Lan Kwai Fong, members have the authority of 20% off."

Zhou Qing smiled, Mrs. Eldest Sun asked just right, this is exactly what she wanted to say.

The VIP of Lan Kwai Fong is very useful, it is really a one-day entry and a lifelong benefit.

"So I'll have ten bottles first! Wouldn't a 20% discount be equivalent to buying four and getting one free? Cost-effective! ”

The eldest grandson also smiled, among these noble ladies, she was the oldest, and the demand for this mask was naturally the most urgent.

Besides, she can live for a few years, if she just leaves, wouldn't it be a waste to leave behind those thousands of pieces of furniture?

"Then I'll want ten bottles too!"

On the other hand, Cheng Biting Jin's wife also hurriedly spoke, her age is not young, and she doesn't care at all about spending money for herself.

What is money? She had no idea.

In the past, Cheng Biting Jin made money alone, and she was still well-fed, but now her son is also very promising, and she is even more willing.

"I want ten bottles too!"

"I want it too!"

For a while, the ladies were also vying to speak, and they bought ten bottles of five bottles, and soon the two hundred bottles of pearl six-flavor cream were swept away.

The ladies who didn't buy the masks also began to regret what money they had saved for the old man in the family.

He spent all day drinking outside, buying some masks for himself to moisturize his skin.

Damn it!

Now it's okay, hesitation is for nothing, and as a result, you can't get anything.

"That's all for today's announcement, we have prepared some souvenirs in Lan Kwai Fong, and I invite you ladies to smile!"

Now that this mask has been sold out, Zhou Qing has nothing to say.

It's time for gift-giving.

Li Yanran attaches great importance to the service of Lan Kwai Fong, although no one here is an ordinary person, but he does not stretch out his hand to hit the smiling person.

The etiquette is in place, and few people specifically chew the root of the tongue.

This time the souvenir is still the same, one bottle of perfume per person, the difference is that this time a small bottle of pearl six-flavor cream has been added, so that those people can go back and experience it.

"Wait, how long will it take for that mask to arrive after this time, after all, mine is going to run out, so I can't run out of food!"

The lady who hadn't bought it before was also a little nervous, who could know that she just hesitated for a while, and the two hundred bottles were sold out.

I'm used to wearing a mask before going to bed, and if it's gone, it will be so uncomfortable!

"It's going to take at least five days."

In fact, there are many masks in the fiefdom, at least much more than they are exposed.

The reason why not all of them are taken out is actually just one word.

Li Yanran's so-called hunger marketing is to hang those noble ladies who are a little reluctant.

Before, you had a mask to moisturize, now let you try the taste of not having a mask, and then you won't think the mask is expensive.

"Five days is five days!"

Hearing that it would take five days for a new mask to arrive, these people could only accept their fate.

"Sister, there are still more masks in the fiefdom, why don't you sell them?"

After the press conference, Li Hong also looked at his sister and felt a little incomprehensible.

What does it mean to put so much money and not make it.

"Di Renjie, you say!"

Li Yanran doesn't want to talk to Li Hong, so this is also her own brother?

What a brain!

"Your Highness, have you ever been hungry?"

Di Renjie naturally understood what Li Yanran said, and also smiled and asked Li Hong.

"Naturally hungry!"

Li Hong nodded, not understanding what Di Renjie meant by this.

"And what does it feel like to eat your first bite of food when you're hungry?"

"That's a delicacy in the world, no, am I asking you this? You're a bit of a donkey's lips and a horse's mouth, aren't you? ”

After Li Hong replied, he directly found that something was wrong, and asked Di Renjie with a glare.

"Your Highness, that's actually why this mask is available in limited quantities.

People who are well fed never feel how important food is, and only when they experience hunger will they explode stronger desires. ”

Di Renjie also told all his understanding of hunger marketing.

Only by experiencing the feeling of missing a mask will they understand that they can't do without it.

In this way, they won't care about the price of 200 yuan.

"So that's the case, sister, you're so insidious!"

Hearing this, Li Hong also shuddered.

If you were in the middle of it, it would definitely be difficult to escape this combination.

In the end, it's my own sister, it's really amazing.

Li Yanran slapped it with a slap, what is insidious?

This is called marketing, insidious with a big head.

"Sister, why are you beating me again?"

Li Hong covered his head, his eyes full of depression.

I don't know why I was slapped again.

"Insidious? This is a normal business method, and if you dare to talk nonsense, I will have to beat you! ”

Looking at Li Hong, who was not convinced, Li Yanran slapped him again.

You little bastard, because you don't have a long memory of how many times this mouth has been cleaned up.

"I, I."

Li Hong also has nothing to say, after all, it is his own sister, he can't beat it, he can't say it, except to raise his hands and surrender, there is no other way to go.

"Your Highness, do you want to send some masks to Luoyang as well?

After all, the sales of this mask in Chang'an will not be too high for the time being, rather than accumulating it here, it is better to put it in Luoyang and let Li Xiaolangjun act in advance.

If the two places can bloom together, and then borrow the two centers of Chang'an and Luoyang to promote the pearl six-flavor cream to the whole territory of Datang. ”

Di Renjie can become the famous Di Ge Lao, both in terms of vision and overall control.

He is very optimistic about the sales prospects of face masks.

If it can really be carried out according to his expectations, then as Li Yanran said before, this will be a golden mountain.

An inexhaustible mountain of gold.

As long as the secret recipe of the mask is not broken, you can eat it for a lifetime.

"Now you can send some masks to Li Siwen first, but don't sell them, first find some dignitaries and dignitaries and people who are knowledgeable to send them over.

Remember that you can send it or not, you must have whetted your appetite, and I don't want the ladies in Chang'an to know that we don't sell masks, but they all send them to Luoyang. ”

Li Yanran thought about it for a while, Di Renjie's idea was very good, but who should be said still had to be said.

Chang'an has always been the center of Datang and even the world, and the customers here are the highest priority in her heart.

So I can only be sorry for the lady in Luoyang, you are waiting, save up money again, I will definitely do it as soon as possible!

"Di Renjie understands!"