Chapter 337 Business Strategy

After receiving the affirmative answer from the two, Gu Yunji smiled: "Since both of you are willing to partner with me in business, then let's determine the later arrangements." I am an official of the imperial court, in order to avoid unnecessary trouble in the future, I will invest in the name of my wife Xu Shuhua at that time, what do you think? ”

With regard to the business of officials, the imperial court did not explicitly prohibit it, and officials below the fourth rank were free to do business, while the type and scale of business of officials of the fourth rank and above were relatively strictly restricted, and they were not allowed to engage in the trade of important commodities such as salt and silk.

However, there are policies and countermeasures, and if they do not do business, they are afraid that a large family will starve to death if they only rely on money, so officials often do business in the name of family and relatives, avoiding the restrictions of the imperial court.

Although Gu Yunji is only a six-pin general judgment now, and is not restricted by business, he will definitely be promoted in the future, rather than rushing to transfer shares and withdraw capital at that time, it is better to invest in the name of Xu Shuhua from the beginning, which was also discussed by Gu Yunji with his wife in advance.

Zhang Cuiying and Fan Li both understood this truth and had no objection to this: "Don't worry, Master Gu, this is naturally no problem." ”

Gu Yunji said: "Regarding our business, my initial plan is to open a shop selling chili products first, in the capital of Xuzhou, if the business is good at that time, we will expand production." ”

"In terms of division of labor, Zhang Cuiying is a local, very familiar with Xuzhou Mansion, and her connections are wider than Fan Liguang and me. So how about renting shops, hiring workers, making and retailing goods, etc., and leaving it to you at that time? ”

Zhang Cuiying hesitated, but still agreed: "I haven't done business before, and I don't know if it's good or not...... But if Master Gu and Fan Yuanwai believe me, I am willing to try my best. ”

Gu Yunji nodded, and looked at Fan Li again: "Fan Li, you have been in business for many years, and you are most familiar with business, and you also know what the situation between me and Zhang Cuiying is, we may not be able to provide much support in terms of money." So you are mainly responsible for capital investment and raw material purchase, can you accept it? ”

It doesn't cost much money to open the shop, not to mention that 5,000 taels of silver have been invested, and Fan Li doesn't care about investing a little more, so he immediately agreed very happily: "No problem." Leave these things to me, and you don't have to worry about them. ”

In the end, Gu Yunji said back to himself and said with a smile: "As for myself, I mainly provide technical support to the two of you, such as what varieties of chili peppers to buy, how to make chili sauce, etc., in short, about the chili peppers themselves, you can ask me if you have anything unclear." ”

Gu Yunji is the initiator of this business, and he is also the person who knows the most about chili peppers, without him, Zhang Cuiying and Fan Li would not have thought of doing chili pepper business at all, Gu Yunji can be said to be the core figure and soul of the three.

After arranging the division of labor, the next step is to talk about sales strategy.

Gu Yunji said: "Peppers are different from artichokes, we are going to do business this time, we have to compete in business, and if we want to win in the competition, we must maintain our advantage." Chili peppers have already been introduced into the coastal areas of Zhejiang, we only have the opportunity to occupy the first place, once the chili peppers spread in Xuzhou Mansion, there will be a large number of people to follow the trend to sell, it is impossible to monopolize profits. ”

"So we have to take advantage of this opportunity and be one step ahead of others everywhere. The first commodity to sell is chili sauce, while selling chili sauce, we have to find new chili varieties, independent screening and breeding, and maintain the advantage of chili varieties. ”

"On the other hand, we should study new chili products, constantly improve the existing formula, when others follow the trend and sell chili sauce, we will sell chili oil, others sell chili oil, we will sell chili powder...... In this case, I will tell you in detail about the specific chili products that can be sold. ”

Speaking of this, Gu Yunji instructed the two again: "The new types of peppers mainly rely on Fan Li to find them in the coastal area; To independently select and breed good seeds, including some pepper planting, Zhang Cuiying's 50 acres of dry land had to be requisitioned. ”

"Although our original purpose is to promote the cultivation of chili peppers, after all, we are doing business, we must always hold important things such as chili sauce recipes and excellent seeds in our hands, and do not disclose them to outsiders.

The two of them said in unison: "Understand, don't worry, just leave it to us." ”

"I haven't been in Xuzhou Mansion for a long time, and you are one of the few people I know and trust, so I am naturally relieved." Gu Yunji smiled, and suddenly changed his words, "The general things are almost over, and then let's discuss the part of dividends." ”

"Fan Li is responsible for the transportation of goods, the purchase of raw materials, shop rent and other 'money' things, without your joining, Zhang Cuiying and I will definitely not be able to do business."

"And Zhang Cuiying is responsible for researching formulas, commodity retail and other tedious and specific tasks, both of us are foreigners, in the local eyes are black, there is no you don't know how many walls to hit, how many detours, business can go on smoothly, the same is inseparable from your efforts."

"And myself, it's nothing more than a mouthful, arranging things for you to do, which can be said to be the most relaxed." Gu Yunji teased a few words, and then said, "Therefore, the dividend I propose is-Fan Li fifty percent, Zhang Cuiying forty percent, and I, Gu Yunji, one percent." ”

As soon as the words fell, they immediately received an urgent objection from the two: "No! Master Gu, how can you take such a small dividend! ”

Fan Li felt that he was already a very calculating businessman, but he was embarrassed to take so many dividends, and his head shook like a rattle:

"Money is the most important, but it is also the least important, without me Fan Li, Master Gu, you can also find other businessmen to cooperate, with your identity, it is easy to get investment, you can finally choose me, it is my honor Fan Li." In my opinion, it is better for me and Zhang Cuiying to be 30% each, and Master Gu to 40%. ”

Zhang Cuiying still disagreed when she heard this, and she was so anxious that she didn't know what to say: "I was originally a peasant girl from a humble background, and I was very grateful to meet Lord Gu to redress my grievances and return to the field." Planting potatoes and selling chili peppers for Lord Gu is to repay your kindness, this is what I should do, how dare I talk about dividends or not. ”

"But I understand that doing business is such a thing, you have to settle accounts, and if I don't pay any dividends, it will be difficult for the two of you. In this way, Fan Yuanwai is still thirty percent, I only need one percent, and the remaining sixty percent will all go to Lord Gu. ”

Fan Li and Zhang Cuiying are both self-aware people, what kind of chili pepper from America, even if the two of them heard it before, they would never know that it could be eaten, if it wasn't for Gu Yunji to bring it up, they wouldn't have thought of doing a chili pepper business at all.

What's more, Gu Yunji's plan is so complete, and he has the key technology of chili sauce in his hands, and most of the research and development of new chili products in the future will depend on him. It is not so much that Gu Yunji is doing business with the two, but that he took the initiative to choose to do business with the two.

Not to mention that Gu Yunji is an official, and the business can continue smoothly, it is inseparable from the deterrence and secret protection of his official body, with Gu Yunji's escort, Fan Li and Zhang Cuiying are not afraid that their stores will be framed and excluded, otherwise the protection fee handed over to the local gentry alone will be enough for them to drink a pot.

(End of chapter)