I have to say that Zhang Cuiying is very good at choosing the location of the store, Spicy Taste Fairy is at the intersection, the flow of people is large, and the street next to it is basically a small restaurant selling food, which can form a gathering effect with other stores and attract more customers.

On the other hand, Spicy Fairy sells chili sauce that accompanies meals, and there is no competition and comparison, and even cooperate with each other to achieve a win-win situation. For example, there is a breakfast shop next door to Spicy Fairy, and the steamed buns I tried this morning were bought from there, so for the opening of Spicy Fairy, the owner of the breakfast shop not only did not resist hostile rejection, but also welcomed it.

There is only a small shop on the street, but the back hall is very large and deep, and the more you enter it, the more spacious it becomes, it is simply unique, not only can accommodate more than a dozen workers to make chili sauce here, but also has a small courtyard for daily life.

Gu Yunji was very satisfied with this way, nodded secretly while watching, and recalled the scene of the chili sauce sales in Fangcai, and couldn't help but sigh: "I didn't expect that Mrs. Zhang had never done business before, and she was quite disciplined when she did it, whether it was the location of the store or the sale of chili sauce, it was done very appropriately, Mrs. Zhang was really a natural business wizard." ”

Zhang Cuiying was embarrassed by his praise: "What kind of genius am I, this is all taught to me by Fan Yuan." How to choose a store, how to choose workers, including how to sell, he was even worried that I was inexperienced and couldn't do anything, and he specially sent an old subordinate who was used to doing it under his hands to be the shopkeeper for us, which saved me a lot of detours. ”

"Fan Yuanwai also said that when he first started selling chili sauce, he had to collect and sell it, and he had to hang the customers, and he couldn't sell as much as they wanted, otherwise they would buy enough, and they wouldn't come to buy it once the freshness passed."

Gu Yunji heard this, and said with a smile: "No wonder, I said how can Mrs. Zhang still understand hunger marketing, it turned out that Fan Yuanwai taught you." ”

Zhang Cuiying was curious: "Is this called hunger marketing?" I don't know much about these, but after the initial implementation today, a hundred catties of chili sauce were sold in only one hour, and the customers who didn't buy it or bought it less were reluctant to give up, and they were clamoring to buy it again, which shows that the method outside the fan is indeed effective. ”

Gu Yunji said: "Fan Yuan has traveled from south to north and done, and has done all kinds of business, and he must know more about business than the two of us laymen." It's a pity that he is now looking for excellent pepper varieties in Zhejiang, and he didn't see the grand opening of Lawei Xian today, otherwise he would have been very happy. ”

As soon as they walked to the courtyard where the workers were making chili sauce, they saw Qi Zhijian turning the wheel of the wooden wheelchair under him, and greeted him with his daughter Zhang Qiuyue, and said with a smile: "Master Gu is here." ”

After some introductions and greetings, Gu Yunji patted the wheelchair under him and asked, "How is it, is it still easy to use, if it is not easy, I will ask the carpenter to change it for you." ”

Qi Zhijian's legs and feet are inconvenient, and Zhang Cuiying has to run around all year round because of various affairs, in order not to teach the husband and wife to separate for a long time, Gu Yunji drew a drawing and asked a carpenter to make a wheelchair out.

In this era, the carpenter's skill level is very high, Gu Yunji just depicted the approximate appearance of the finished product, and he didn't have much hope, but he didn't expect the carpenter to really succeed.

It's just that the wheelchair is wooden, very bulky, and easy to wear and tear, which is not as light and strong as the wheelchairs made of various metals and synthetic materials in the previous life. But something is better than nothing, with this wooden wheelchair, Qi Zhijian does not have to lie in bed all day, and his family can also push him around.

Maybe it's because the living conditions have improved, or maybe it's because you can walk around and don't have to stay in bed all day, Qi Zhijian's complexion and spirit are much better than before, and he said to Gu Yunji with a smile: "Lord Lao Gu is worried, the wheelchair is very easy to use, although it is not as good as a person with sound legs and feet, but it is much better than before." ”

"Now Cuiying greets customers in front of the store and runs business everywhere, I watch the workers make chili sauce in the back hall, help do some light work such as choosing chili peppers, and do what I can, after all, I am not a waste person who can only lie down and want to eat and drink."

Listening to Qi Zhijian say such self-deprecating words, Zhang Cuiying remembered the bitter past, her eyes were slightly red, and she said angrily: "Look at you, what are you doing with these words, even if you could only lie in bed in the past, you were in charge of the family, and you were raising the children, why are you a waste person?" Don't say anything like that again. ”

Qi Zhijian hurriedly said: "Okay, okay, I won't say it, I won't say it." ”

Gu Yunji saw that the two of them were in a bad mood, so he changed the topic in a timely manner and said: "I see that this chili sauce is quite rich in materials, how much does it cost per catty, and what is the pure profit, have you calculated it?" ”

Zhang Cuiying walked to the sauce jar on the side and introduced: "The main ingredients for chili sauce are chili peppers and oil, followed by Zigongjing salt, soy sauce, and tempeh...... And so on, the cost of these raw materials is not fixed, the market is changing from time to time, and the cost of materials alone is about thirty-five yuan per catty. ”

"If you include transportation, loss, water, including the cost of renting a shop in the early stage, it is almost about 40 wen per catty, and even if the price of raw materials fluctuates, it will generally never exceed 50 wen."

Xu Shuhua was slightly surprised: "The cost of fifty wen, the price of one hundred, there is such a high profit in this?" No wonder Mrs. Zhang generously extended the opening reward activity to seven days, even if it is a 20% discount, there is at least 30 wen to earn. Don't say that it sells food, even the salt industry rarely has such a high profit. ”

Gu Yunji said with a smile: "Rare is expensive, what we sell in Spicy Immortal is a fresh, and now we are the only one who sells chili sauce in the whole of Daxia, so we will rush to seize this opportunity, not to mention one pound of one hundred Wen, it is one catty of five hundred Wen, and there are many people who buy it." ”

Xu Shuhua asked: "But chili peppers are not as good as artichokes, which have been planted in the coastal areas of Zhejiang before, but I don't know that it can be eaten." It won't take long for us to spread the word about selling chili sauce, and when a large number of followers hear the news, they will soon be able to make imitations of chili sauce, and the price is lower than ours. ”

"When the time comes, Spicy Fairy will naturally gain a foothold in new chili products." Gu Yunji wasn't worried about this at all, and said confidently, "When others start to imitate chili sauce, we will already start making chili powder and chili oil, just with my mastery of chili peppers, as long as we ensure that the recipe is not leaked, it will take them a few years, or even more than ten years, just to catch up with this information gap." ”

"What's more, people have preconceived notions, we have been selling chili peppers for a long time, and everyone will subconsciously think that ours is more delicious and more authentic. Even if we sell 100 wen and others sell 50 wen, some people will think that our chili sauce is better, and the reason why other people are cheap is that the materials are not pure' and 'not authentic'. ”

Xu Shuhua smiled: "You are back in business, from customers to peers, you really understand people's hearts, who will make money if you don't make money?" ”

Everyone laughed when they heard this.

At this time, the shopkeeper outside came in and said to Zhang Cuiying: "The owner, the owner of the breakfast shop next door came to ask, can you buy some chili sauce in batches from our words?" ”

(End of chapter)