Chapter 66 TCS2500 chipset

Thinking of this, the people at the scene looked at Lu Weibing's eyes full of admiration, and they didn't expect Lu Weibing to say so smoothly by using a knife to kill people.

At this time, Liu Zirong, the boss of Jin Li's mobile phone, also made a decision, only to see him look at Lu Weibing and say:

"In this case, then you are responsible for this matter, I have only one goal, that is, to make the reputation of Shuguang mobile phone stinky all over the country!"

"Yes, leave it to me."

Lu Weibing's sales manager of Jin Li's mobile phone at this time, and the president of the rice mobile phone in the future agreed with a smile, with a confident expression on his face.

In this regard, Liu Zirong nodded lightly, and then looked at the others with a cold face:

"Although we can make the reputation of Shuguang mobile phones stink and make their mobile phone sales plummet, but we still have to be hard to strike iron.

After this time, I was also woken up, and I realized that we couldn't achieve a little bit of pride, and I also realized that the mobile phone was not just a mobile phone, it might be a game console! ”

Speaking of this, Liu Zirong turned his head to look at Xie Peng, the head of the R&D department who is mainly responsible for the company's technology and product development.

"Can our Kanelia mobile phone play the game of Rentian Sugar Red and White like the Dawning A1 mobile phone?"

Hearing this, everyone at the scene focused their attention on Xie Peng.

To be honest, the most attractive selling point of the current Sugon mobile phone is undoubtedly the fact that he can play five games on the red and white machine.

If their Golden Hat mobile phone can also support playing games on the red and white machine, and even support not only 5 games, but 10 and 20 games, then their Golden Hat mobile phone can definitely easily beat the Dawning mobile phone!

After all, their Jinli mobile phone has become a big domestic mobile phone brand with tens of millions of TV commercials, and it has considerable popularity across the country.

As for the Dawning mobile phone, up to now, they have not advertised in any TV station, and it seems that they do not attach great importance to advertising and marketing.

Although they don't really seem to need advertising, they have successfully gained a lot of popularity across the country with the coverage of many media across the country.

It can be said that it can achieve the popularity that can only be achieved with 20 or 30 million advertising dollars without spending a penny, but this popularity is weaker after all.

What is a big brand for consumers?

Big brands don't look at how strong your technology is, but whether you can compare with consumers by word of mouth, and whether you can often see your ads on TV!

Therefore, although Shuguang Technology Company has successfully gained popularity in China, this popularity is honestly like that, many people know Shuguang A1 mobile phone, but this popularity has not reached the level of national awareness at all.

Because many people don't read newspapers at all, not to mention paper newspapers, they don't read the news of Internet media that don't require any reading costs.

Of course, this does not mean that they are closed to news, because the channel for them to learn about the news is not to read newspapers but to watch TV news, especially a certain TTCV new article simulcast with more than a billion viewers!

The advertising effect before the TTCV new article simulcast is the most terrifying, and it is also the most brand-building, so to speak, even if you are an unknown miscellaneous brand.

But as long as you can advertise in the prime advertising time period before the TV station, especially the TTCV new article simulcast, then you will instantly become a well-known big name in the country and a trusted big name, because there is the support of Yang Ma behind it!

As long as you can advertise in Yang Ma and it is a brand product recognized by Yang Ma, then your product will be trusted and recognized by the people of Daxia.

That's why TV advertising is so important in the current era!

And this Sugon Technology does not know whether it is due to the slow response or the company's strategy, he did not advertise on any TV station.

Because of this, the senior management of Jinli mobile phone actually does not look up to Dawning mobile phone, and believes that Dawning Technology will not be able to become a big brand after all if it does not pay attention to TV advertising and marketing.

It is believed that although the Kanekasa mobile phone is at a disadvantage in the short term, the enemy is stupid enough not to pay attention to advertising and marketing, which will definitely become a stupid rabbit in the "tortoise and rabbit racing game".

This is also the reason why the senior management of Jinli Mobile looks down on Shuguang Technology and Lin Chen, thinking that they can defeat Shuguang Technology in the future.

At this time, Xie Peng, who was asked by Liu Zirong if he could play the game of Ren Tiantang Red and White Machine, pondered for a moment, and then replied confidently:

"It's not a problem to play games on red and white machines, because theoretically speaking, as long as the mobile phone can use the Saiban system, it can support it, after all, the Saiban system naturally supports the Java format.

Of course, now our FN303 and Kanasa Tianchen phones are not good, because the processor performance of these two phones is too weak.

Even if you forcibly install the Saiban system and adapt it, the weak performance of the processor will only cause the game card to slow down or even crash directly.

However, it doesn't matter if the processor performance is too weak, we can directly purchase a stronger mobile phone processor, for example, we can purchase the same Texas Instruments OMAP710 processor as the Sugon A1 mobile phone.

And the best part is how to develop a mobile phone based on this OMAP710 processor without us having to spend too much effort, because Texas Instruments launched the TCS2500 chipset platform this year.

The TCS2500 chipset contains OMAP710 processors and can support mainstream systems such as Linux, Saipan, and Windows Mobile!

It can be said that we want to develop a new mobile phone, and this Texas Instruments has done 40% of the work for us, and then we only need to develop the peripheral circuit board based on the TCS2500 chipset, and the research and development pressure is greatly reduced.

As for the system, it's better to say, no matter which system supports Java format software, among which the Linux system should be the first to give up, and the investment cost is too great for us to use.

The Windows Mobile system of Weisoft has too many hardware requirements, and it is in a half-dead state until it has been released, and it is not worth joining.

On the contrary, due to the participation of many international mobile phone manufacturers, the Saiban system is destined to dominate the world in the future.

In terms of the Saiban system, we can also spend some money to join the Saiban System Alliance, so that we can use the Saiban system freely.

Therefore, we only need to develop a new mobile phone based on the TCS2500 motherboard chipset and the Saiban system, and then adapt the corresponding game program to the red and white machine. ”

Hearing Xie Peng explain his solution, everyone's eyes lit up.

Although many people at the scene couldn't understand what Xie Peng was saying because of their lack of professional knowledge, they looked at Xie Peng's confident and calm appearance at this time, and they were relieved.

Looking at Xie Peng's confident appearance, it is conceivable that it is not too difficult to make Jin Li's mobile phone play Ren Tiantang game.

"And how much does a new phone that does this cost?"

At this time, Liu Zirong was not blindly optimistic and confident, but asked the most critical question.

"This ......"

Xie Peng, who was proud, was suddenly speechless by Liu Zirong's question.