Chapter 82 The highly valued Po Island mobile phone

Therefore, limited production capacity is not a reason to despise the Dawning A1 mobile phone, according to the current popularity of the Dawning A1 mobile phone by the Chinese people.

said that this Shuguang A1 mobile phone can sell 200,000 or even 300,000 units every month, then absolutely no one dares to doubt it!

No way, this Dawning A1 mobile phone does have too many selling points that people can't refuse.

So at this time, the Po Island mobile phone, which felt a chill behind him, could only hold such an emergency meeting, and at this time they were frowning and discussing the Dawning A1 mobile phone.

"Ladies and gentlemen, this Dawning mobile phone is a threat, although their current monthly sales are only 120,000 units.

However, according to this development trend, I am afraid that there is a possibility of challenging our leading position in the future. ”

At this time, it was Xu Lihua, the head of Po Dao's mobile phone, who spoke, and at this time he looked at the information about the Shuguang A1 mobile phone in his hand and his eyebrows were locked.

"This Dawning A1 mobile phone is indeed a threat, and in some ways it is more threatening than the TLC mobile phone, which is the second best-selling domestic mobile phone!"

At this time, it was Xu Bo, one of the four heroes of Po Island, who was mainly responsible for marketing.

However, in the face of the worried words of Xu Lihua and Xu Bo, the head of Po Island, Pan Jie, who was in charge of the R&D department at this time and was also one of the four heroes of Po Island, shook his head slightly and said disdainfully:

"I don't think the A1 is a big threat, because they have a huge problem with their business strategy, and the problem is that they don't seem to pay attention to advertising!

Their phones are selling so well at the moment, and I think it's because their phones can play red and white games.

As long as we also launch mobile phones that can play red and white games, they will definitely be unknown to everyone after they have no special features. ”

Hearing this, many middle and senior executives of many companies at the scene nodded lightly in approval.

What can they rely on to get up on their Bo Island mobile phones?

Some people say that they rely on quality, but they know that they actually rely on TV advertising and marketing!

In layman's terms, the reason why Po Island mobile phone can create such a miracle lies in an advertising slogan that came to mind inadvertently.

The slogan is "Po Island Mobile, Fighter in Mobile Phone!" Because of this sentence, the people of Daxia have confidence in the quality of Bodao mobile phones when they think of Bodao mobile phones.

After all, if you dare to call it a fighter, the quality of this island mobile phone must be very powerful, and the fighter is synonymous with advanced and powerful.

As a result, the somewhat brainwashing words of "Po Island mobile phone, fighter in mobile phone" kept appearing in the ears of the people across the country, and the people of the whole country were full of trust in Po Island mobile phones.

Therefore, they can go all the way to today's leading position, and they actually rely on advertising and marketing!

As for the performance and special selling points of the mobile phone, to be honest, the Po Island mobile phone really has no core technology and special selling points.

After all, the chips are imported, the screens are also imported, the lithium batteries are domestic, and the mobile phone technology is also imported from the Lilan West Sagem mobile phone company.

It can be said that in addition to the mobile phone motherboard and shell are produced by themselves, Po Island mobile phone is actually just a mobile phone assembly factory!

In this case, there is no difference between Po Island mobile phones and other mobile phones, and Po Island mobile phones can sell so well all because of advertising and marketing!

At this time, in the face of a Sugon mobile phone that seems to pay great attention to advertising and marketing, and has not even advertised in the TV station, many middle and high-level people of Podao mobile phone actually do not look up to Sugon mobile phone.

It is believed that the Dawning mobile phone only has an advantage in the short term, and once the Po Island mobile phone is taken seriously, the Dawning mobile phone will definitely be unknown to everyone.

At this time, in the face of Pan Jie's disdainful words, Xu Bo, who was in charge of sales at this time, said with a frown:

"The Dawning A1 mobile phone can play red and white games is indeed the biggest selling point of this mobile phone, but the ultra-high quality of the Dawning A1 mobile phone and the resistance to falling and smashing are also one of his selling points, we need to pay attention to this."

In the face of Xu Bo's words, many middle and high-level executives at the scene also nodded lightly.

One of the most important factors for consumers to consider when buying a mobile phone is quality, and multi-function is secondary to quality.

After all, no matter how many functions there are, if the quality of the mobile phone is too poor, it will definitely not work, but you can't buy a dad back.

Therefore, the reason why the Shuguang A1 mobile phone is so popular at this time is that the quality and durability are also a big factor.

In this regard, Xu Lihua, the head of Bodao Mobile at this time, seemed to think of something, and then said with a serious face:

"Whether it is being able to play red and white games or being good and durable, we have to learn from their advantages, only in this way can we make Bo Island Mobile go one step further to beat Nokia and Moto Gongla!"

So far, our Po Island mobile phones have only performed well in the low-end mobile phone field, and the sales in the mid-range mobile phone and high-end mobile phone field are dismal, and I feel that this time it is an opportunity! ”

Hearing this, Xu Bo, who was in charge of sales, immediately nodded in agreement:

"Indeed, the sales of our Po Island mobile phones have not been good so far, and even the sales of mid-range mobile phones have not increased.

This time, if we can create a mobile phone that can play red and white games and has good quality, it is resistant to falling and smashing, then we may be able to really enter the mid-range market, and if we do it well, it is not impossible to be in the high-end mobile phone market. ”

In this regard, Xu Guang, one of the last four heroes of Po Island, also nodded in agreement:

"That's true, then the Dawning A1 mobile phone can gain a firm foothold in the terminal market, we must be okay, after all, we are the leader of domestic mobile phones!"

"In that case, let's set up a project to develop a new mobile phone."

At this time, Xu Lihua, the head of Podao mobile phone, also made a decision to develop a new mobile phone, with a decisive look in his eyes that cannot be refuted.

"I'm okay with that."

Xu Guang, one of the four heroes of Podao, naturally nodded in agreement and did not object.

Po Island Mobile is currently building a factory with an annual output of 15 million mobile phones, although it is short of money, but it is not lacking to the extent that it cannot take the money to develop new mobile phones.

"I support it."

Xu Bo, who is in charge of mobile phone sales, expressed support for the development of new mobile phones.

"I support it."

Pan Jie, who looked down on Shuguang Technology just now, also made a decision to support it, after all, just now he proposed to make a mobile phone that can play red and white games, how could he oppose it at this time.

In this regard, Xu Lihua showed a satisfied smile, and then smiled heartily:

"Okay, since that's the case, then the development of a new mobile phone is decided."

Hearing this, the other three heroes of Po Island all nodded in approval.

However, Xu Bo, who was in charge of sales at this time, seemed to think of something, and saw him frown and say:

"Sugon Technology is currently building a new factory with an annual output of 12 million mobile phones, which is only a step weaker than the production capacity of the factory we are building with an annual output of 15 million mobile phones.

It can be seen that this Shuguang Technology is really ambitious, we should find some trouble for them, and we can't let them develop steadily. ”