Chapter 88: Kanekasa's Decision

Liu Zirong, who realized Lin Chen's routine, had regretted more than once that he had known that there was such a routine.

Then Jinli mobile phone must be known as building a super mobile phone factory with an annual output of 20 million mobile phones.

If he shouted slogans like this when he built a factory at that time, he would have been able to get the full support of Pengcheng official uniform.

This slogan is also a huge gimmick, making consumers realize that the ambition of the gold car mobile phone is very large, so they are full of expectations for the gold car mobile phone.

It can only be said that the slogan is quite useful, and it doesn't cost money to shout.

But now it's too late, the wood is already in the boat, and Liu Zirong can only regret knowing that this routine is too late.

But now that he heard that Shuguang Technology really wanted to borrow 300 million yuan to build a new factory, Liu Zirong couldn't help but fall into doubt.

I wonder if I'm thinking too much, so maybe Lin Chen isn't as insidious and treacherous as he thinks?

On the other side, when the two heard Liu Zirong's emotional words that he is not crazy and cannot become a Buddha, Xie Peng suddenly said disdainfully:

"It's just self-destruction, and Dawning Technology doesn't want to think about what strength they have, just with that Dawning A1 mobile phone, they want to sell 10 million a year, which is simply trying to eat fart!"

Speaking of this, the corners of Xie Peng's mouth hooked up a sarcastic sneer.

Their best vision before the phone was to sell 250,000 units a month or 3 million a year.

If Sugon Technology really completes the construction of a mobile phone factory with a monthly output of 1 million units and an annual output of 12 million units.

That means that the factory has to sell at least 300,000 units a month to not lose money, and more than 500,000 units to make a profit.

After all, the bigger the factory, the more expensive equipment will be, machine depreciation, machine maintenance, personnel salaries, etc. are a huge cost, even if you don't produce and stop there, you are losing money!

So at this time, seeing that Shuguang Technology really wants to build a mobile phone factory with an annual output of 12 million units and a monthly output of 1 million units, the corners of Xie Peng's mouth really evoke a sarcastic arc that is not optimistic.

But at this time, Lu Weibing, the sales manager on the side, shook his head slightly.

Compared with Xie Peng, who was not optimistic, Lu Weibing said with a solemn face:

"It is naturally impossible to rely on Dawning A1 as a mobile phone, but in the future, Dawning Technology will definitely launch other mobile phones.

The total sales of other mobile phones plus Dawning A1 mobile phones may exceed 300,000 units, so as not to lose money. ”

"This ......"

Faced with Lu Weibing's words that other mobile phones were sold together with the Dawning A1 mobile phone, Xie Peng was suddenly speechless.

That's exactly what happened.

It is impossible for Sugon Technology to produce only one mobile phone forever, and it will definitely launch other mobile phones in the future.

Therefore, the total sales of Shuguang A1 mobile phones plus other mobile phones in the future may really reach 300,000 units without losing money!

However, Xie Peng was also a person who refused to bow his head, so he saw his eyes roll, and then retorted:

Even so, the Dawning A1 mobile phone is just a miscellaneous brand in the eyes of the people of Daxia.

And they don't pay attention to TV advertising marketing, I don't believe they can sell 300,000 units, with the current miscellaneous brand, 150,000 units a month is enough.

Unless they directly spend one or two hundred million yuan to win the bid king conference in November this year, and then advertise to build the brand.

Otherwise, with the fact that they are miscellaneous brands, there will definitely be an upper limit on the sales of this mobile phone, which I think is 150,000 units! ”

Hearing this, Liu Zirong, the boss of Jinli Mobile Phone, nodded lightly in agreement.

Brands are a bit mysterious, sometimes brands are worthless, but sometimes brands can play an unexpected role in turning decay into magic.

In the current era, when many consumers buy mobile phones, they are actually very lazy and very white.

They will not take the initiative to understand the relevant data parameters of the mobile phone, to compare where the accessory chip of the mobile phone comes from, where the screen comes from, where the system comes from, what belief functions and so on.

In this era, the first important consideration for consumers when buying a mobile phone is what the brand is.

The second is what the shape is, the third is whether the color screen is, the fourth is whether the signal is good or not, and the fifth is the music......

As for what manufacturer of mobile phone chips? What manufacturer of the screen is from? What is the manufacturer of the battery? Consumers don't care, or don't know, what the system is.

Therefore, in this era, brand and appearance are the most important considerations for consumers to buy mobile phones, which can be said to occupy 70% of the reference value, and the other 30% are color screens, good signals, and whether the music is pleasant......

In the current era, the mobile phone market is sick, and consumers are also blind and very innocent, so brand building is really greater than everything in this era.

In this era, "trade, industry and technology" is the absolute truth, and "technology, industry and trade" is an evil way!

After all, consumers are too easy to deceive and too pure, they just don't understand anything and only recognize the brand and appearance.

If you honestly develop technology and unique selling points, it is better to use money to advertise your brand and let consumers recognize your brand.

At this time, Liu Zirong, who nodded lightly in agreement, did not feel relaxed because Shuguang Technology did not play TV commercials, and saw him say with a serious face:

"Although Sugon Technology did not play TV commercials to build its brand, their future development will definitely be frustrated.

But we have to admit that with the reports of many media, they have invisibly achieved the well-known effect that can only be achieved by 20 or 30 million advertising dollars.

Not to mention whether Shuguang Technology can sell more than 300,000 mobile phones in the future, we must not let this factory with an annual output of 12 million mobile phones be established.

We need to nip the danger in the bud, and we have to find a way to make the loan of Sugon Technology yellow. ”

Hearing this, Xie Peng and Lu Weibing at this time both nodded lightly in approval.

The comfortable development of the enemy is the discomfort of Kanekasa's mobile phone, there are only so many cakes, others eat more, you eat less,

If the price is not big, then Jinli mobile phone does not mind giving Sugon Technology some trouble.

So Xie Peng pondered for a moment, and then said with a gloomy face:

"The loan of 300 million yuan is too huge, and those banks must have many concerns if they want to lend 300 million yuan to Shuguang Technology.

We may be able to find a way to increase the concerns of those banks, make this matter yellow, and let the new factory of Sugon mobile phones end without a problem. ”

"What to do?"

Liu Zirong, who was brightly lit up, asked Xie Peng, and Lu Weibing on the side was also curious in his eyes, not knowing what Xie Peng's bad intentions were.

In this regard, the corners of Xie Peng's mouth hooked up a cold smile, and then said with a smile:

"It's as simple as announcing our plans for a new phone.

The reason why their Sugon phones are selling well so far is not how good their brand power is, but the fact that they can play nine games of Rentian Sugar Red and White Machine.

As long as we announce the development plan and progress of our new mobile phone, the major banks will definitely doubt whether Sugon Technology can repay the loan of 300 million yuan.

(End of chapter)