In 2008, the International Federation of the Phonographic Industry released the "2008 Global Phonographic Industry Information Report", which showed that the total size of the recording industry fell from US$160.1 million in 2003 to US$69.4 million in 2007, a decrease of 62%, to nearly US$100 million. 50% of consumers no or very little buy CDs, and more than 70% of respondents listen to music through music search engines.

During this period, record companies had an ambiguous attitude towards online pirated music, on the one hand, the online platform drove the dissemination of songs, and they were happy to see it; On the other hand, prosecution is costly and cannot shake the foundation of piracy.

Li He took the opportunity to make a move!

I bought a familiar song at a very low price!

Including some songs of Zhou Milk Tea, Li He also cooperated.

After 2010, the value of these rights began to grow at an astonishing rate.

In 2010, the National Copyright Administration, the Ministry of Public Security, and the Ministry of Industry and Information Technology launched the "Sword Network Action" to crack down on online infringement and piracy, and a number of platforms that relied on pirated music to survive were shut down. In order to survive, the remaining platforms began to grab copyrights.

Li He can be regarded as a Chinese music network, that is, Hu who intercepted Gumi Music.

In 2014, the boss behind this Gumi Music successively merged Kugou and Kuwo Music to establish China Music Group, which has more than 40 long-term exclusive signed music copyright agencies and nearly 20 million genuine songs.

Li He did this way, but it was more accurate, because he had the ears of later generations, and many familiar songs were popular songs in later generations.

As long as he is familiar with it, Li He chooses to buy it!

Of course, Li He certainly doesn't plan to do these things, but to hype up copyrights, strange goods!

In order to have an opportunity to invest in Tencent and Alibaba in the future.

When the time comes, with the 56 network shares and these copyrights in hand!

Take the 12 million in your hand, and make up another 15 million.

Li He directly acquired 65% of the copyright of MORE VFX.

The current special effects company is not profitable, and even in the future, special effects will not make money!

What's more, Li He has the blessing of being a director!

This will bring a big order to the special effects company!

Li He looked at Xu Jian, who is the boss of MORE VFX, and said, "Next, divide a group to supply Xianxia dramas!" Li He put out the picture in his mind as much as possible! ”

Xu Jian looked at Li He in surprise.

"I'm going to develop the copyright of the Xianxia drama, you have to prepare in advance!"

Xu Jian, who was on the other side, suddenly lit up his eyes.

It was acquired, and it was right!

This is the advantage of the director, which definitely brings great resources.

And what special effects companies need most now is not money, but the opportunity to exercise!

Isn't this the opportunity to come?

Li He thought about it for a while, thinking about the copyright in his hand, whether he wanted to pit others.

The last time I went to the magic capital, Li He learned about this special effect!

It is necessary to find a back-handed man and shoot these less important IPs.

Let the special effects company try its hand at it.

Li He is at most a director to ensure that the plot does not jump, and as for the special effects, Li He plans to shoot a few experiments!

Isn't that going to be a bit of a back-up guy!

Li He's gaze unconsciously fell on Tang Renhe and Huace.

Great Aim is a listed company!

The funds are still relatively sufficient, and we must be a model.

Be socially responsible!

In this way, there is another company under Li He's hands - MORE VFX.

That's right! This is also the reason why Li He has not started Xianxia dramas, because Xianxia dramas must be made in 2013, and that kind of Xianxia special effects will appear at that time.

Now that Li He holds the special effects company, it should be able to speed up this process.

At the same time, Li He plans to have the opportunity to create a special effects company, and this type is physical special effects.

Physical special effects, also known as traditional special effects, cover but are not limited to makeup, scenery, pyrotechnics, and special treatment of film.

Virtual special effects, on the other hand, refer to CGI and sound effects.

Take shooting, for example.

Such as all kinds of war injury imitation makeup, acupuncture makeup, ice and snow makeup, elderly makeup, bald special effects makeup, magic special effects makeup and horror mutant makeup.

Special effects makeup can change the actor's appearance, figure, etc., so that the actor's image is more in line with the characteristics of the character, and brings more realistic visual effects to the film.

In addition, there are also miniature landscapes that can be used to realize disaster scenes such as landslides and volcanic eruptions, explosion effects, and some miniature landscapes that are difficult to compare with the effects of shooting lenses, as well as mechanical devices to simulate various dynamic effects such as bumps, flips, twists, and super weightlessness. If these physical effects are used properly, they can achieve twice the result with half the effort during the filming process, and can also bring very wonderful special effects shots to the audience.

Physical special effects can interact with the actors, avoid performances without physical objects, and allow the actors to better integrate into the role, mobilize emotions and make normal physical reactions.

CG is always a little bit worse!

And a large number of physical special effects are used in the traffic earth, and "Thin Men and Women" is also a large number of physical special effects.

Because the physical special effects have stagnated for a long time, there is no actual demand, resulting in no one in China to produce such products

This is a different kind of special effects company classification!

Weta Digital is the world's leading integrated visual effects company.

They just value physical effects!

Li He thinks that for the talents of Huaguo, this physical special effect must have developed, and what is needed is those veteran craftsmen!

These veteran craftsmen, combined with some young people in film art now, will definitely be able to spark.

It just takes time and money to try!

Li He is still a little underfunded at present, and when he is ready, Li He plans to open a physical special effects company.

As a famous director in the entertainment industry, Li He's every move has attracted much attention.

Soon! Li He appeared on the news.

"Li He, music copyright packaging sales, annual revenue of 16 million!"

"Li He, music copyright tycoon!"

"Li He, copyright tycoon, 56.com directly sat on the through train. Now the market value of 56.com has reached $1 billion, and Zhou Juan's shares have been pressed to 30%, and Li He directly owns 70%. Worth more than $700 million. That's still the reason why it's not listed! After listing, the market value will only be higher! After all, the current traffic has surpassed Youku! Youku's listing is $3.3 billion! ”

Although it is only 30%, Zhou Juan is just as happy!

That's 30% more than the previous goose of $80 million!

.......

Yang Xiaomi was sour when she saw the news, Li He didn't expect to even let go of the music copyright, now it is 12 million per year, which is a pure profit.

Thinking of this, Yang Xiaomi is sour!

There is also a market capitalization of 56 nets!

When Master Liu saw the news, he immediately called to verify it.

After getting Li He's affirmative reply.

"Hubby is awesome!"

That's it for the final evaluation!

Li He suddenly thought in his head, this Master Liu seems to be a pit goods!

lost 200 million in a year!

Li He is not Wu Qilong!

Tang Yan looked at the news and fell into deep thought!

Zhao Xiaodao, this matter is not affected at all!

Cai Yinong is really jealous!

Now that her capital chain has been broken, she can only wait for Xuanyuan Sword to return to blood.

It's just doomed that she's going to be disappointed!

Looking at the results of the Xuanyuan Sword in his hand, Cai Yinong frowned.

PS: I checked for a long time and didn't find the market value of this special effects company, so I can only estimate it like this, and I will change it immediately if I know!