Chapter 198 Crazy, 2.5 million monthly sales, Sugon Technology's amazing profits!
It can be said that after this TTCV news broadcast report, the brand power of Shuguang Technology in Daxia is no longer inferior to Moto Luola and Nojia.
Within the local scope of Daxia, if the performance and selling points of the three brands of mobile phones are not much different, then consumers will definitely give priority to Shuguang Technology.
After all, most people are patriotic, as long as domestic things are not too bad, then they will still choose to support their own domestic brands.
Although in the past life, ordinary people would definitely give preference to joint venture cars instead of state-owned cars when buying cars.
But that is the performance of state-owned cars is too stretched, fuel consumption, durability, engine, transmission and all aspects are collapsed, so how can everyone love it.
Patriotism is indeed a plus, but if your own performance is too weak and completely incomparable to others, then don't blame the people for voting with their feet.
As for whether the people are patriotic or not, whether they support domestic production or not, just look at the proportion of domestic mobile phone sales in the previous life.
Therefore, unless the performance of domestic mobile phone products collapses, when people buy mobile phones, they will give priority to domestic brands.
Although there is a big factor that domestic mobile phone brands have cost-effective advantages, and foreign brands are expensive, there are certainly not a few people who choose domestic brands because of patriotic factors.
Therefore, at this time, Dawning Technology is within the local scope of Daxia, and Dawning Technology is not inferior to Moto Luola and Norkia in terms of brand power.
Finally, coupled with the quality of Dawning Technology, the super performance of mobile phone chips and the advantages of characteristic selling points, Dawning mobile phones are really going to sell well in China.
After the completion of the Shuguang mobile phone press conference, the Shuguang mobile phone factory has entered the state of full load and full production!
Among them, it is worth mentioning that the unsalable inventory caused by the release of the Moto Gongla V1 mobile phone was also sold out rapidly.
Although the Dawning A1 plus and Dawning F1 mobile phones in stock are a little less competitive in the face of the Dawning A2 and Dawning F2 mobile phones that have just been released.
But with this wave of Sugon Technology, the inventory accumulated since the release of the Moto Gongla V1 mobile phone was sold out in just a few days.
In the face of this situation, the senior management of Sugon Technology, including all employees, breathed a sigh of relief.
The stock is all sold, and then they can go all out to produce the Dawning A2 and Dawning F2 phones.
Of course, when the inventory of old mobile phones was cleared, the two new mobile phones of Shuguang Technology also created a sales miracle.
Although the first-day sales were released soon because the mobile phone had just been developed, there was no way to prepare for the factor of too much inventory.
In the end, it did not create an amazing first-day sales result, and the first-day sales were only 400,000 units.
However, after the first day, the sales of Shuguang mobile phones in the next few days maintained extraordinary stability, and they were in a state of full production and full sales.
The current state of full production and full sales is not a simple number, because the current production capacity of Shuguang Technology has reached 30 million units under a few months of construction!
The annual production capacity of 30 million units is 82,100 units per day on average 365 days a year, and 2.5 million units per month on average!
From the original monthly sales of 1.22 million units to 2.5 million units per month, the sales volume has directly doubled, which means that the strength and revenue of Sugon Technology have skyrocketed again.
However, it is a pity that the profit of a single unit of the current Shuguang mobile phone has not skyrocketed rapidly, but it is not much the same as before.
At present, the prices of Dawning F2 mobile phones and Dawning A2 mobile phones have increased by one or two hundred yuan compared with before.
However, the foreign mobile phone accessories used in the Dawning F2 mobile phone and the Dawning A2 mobile phone were still slightly more expensive in the middle of 2003, and the cost was much higher than the previous old mobile phone, so although the sales price of the mobile phone rose, the actual profit did not rise.
Among them, there are five major expenditures, they are 1 million pixels of German and Italian vegetable silk lenses, 65,000 colors with 3-inch Sharp TFT color high-definition LCD screen, 64MB large running memory and 265MB flash memory, Phoenix S1 mobile phone chip, GSM and CDMA communication chip five major expenditures.
It is worth mentioning that GSM and CDMA are not integrated into mobile phone processor chips, but purchase independent communication chips from other manufacturers.
The price of this GSM and CDMA communication chip is not cheap, in the previous life, the company had to buy a communication chip to send a mobile phone processor, which shows how expensive the communication chip is.
Of course, the past life is the past life, and the present is the present.
In the era of 2G mobile communications, the CDMA of 2G has not yet formed an absolute ridge as in the 3G era, and it is impossible to collect the global mobile phone manuscript tax.
Therefore, although the communication chip is expensive in the current era, the price is still barely acceptable, but even so, the expenditure is large enough to make people feel painful.
After that, there is a 1 million pixel German and Italian vegetable silk lens, 65,000 colors of Sharp 3-inch TFT color HD LCD screen, 64MB large running memory and 265MB flash memory.
These things are currently one of the most high-end mobile phone parts in the mobile phone market, and their prices are naturally quite expensive.
As for the last Phoenix S1 mobile phone chip, it is obviously designed by itself, but the reason why the final cost can rank in the top four is that the current Phoenix S1 mobile phone chip production quantity is not much.
On average, the price of a single chip is still very high, and only the chip output exceeds the level of millions of pieces.
That is, after the yield rate of chip foundries is increased to more than 97%, the purchase price of a single chip can be greatly reduced.
Therefore, although the basic price of the mobile phone has risen by 100 yuan ~ 200 yuan on average, the actual income has not skyrocketed, and the profits have been earned by mobile phone accessories manufacturers and chip foundries.
As for what is the profit of Sugon?
At present, Dawning A2 has three configurations, and the profits of these three configurations are different, and the sales proportion is also different, but the total sales volume and profit of the three configurations are averaged, and Dawning Technology can earn a profit of 380 yuan from Dawning A2 mobile phones.
As for the Dawning F2 mobile phone, although the price is 100 yuan more expensive, this expensive money is actually the additional cost of the flip phone, and the money that Dawning Technology can intercept is not much.
Therefore, the sales and profits of the three configurations of the Dawning F2 mobile phone are averaged, and the Dawning Technology can earn a total of about 410 yuan of profit from the Dawning F2 mobile phone.
As for which of the Dawning A2 and Dawning F2 mobile phones sells more, it is actually the Dawning F2 that sells more, and they can account for about 65%, that is, about 1.625 million units, which shows how much people around the world like flip phones in this era.
So on the whole, after the price of the two mobile phones of Dawning mobile phones increased, the profit of a single mobile phone of Dawning mobile phones did increase a little.
But this increase is not much, it is a small piece of meat, but it is not enough to make people full, which is the end of not having their own core technology and high-end accessories production capacity.
But no matter what, with the current full production and full sales of 2.5 million units per month, Shuguang Technology can continue to maintain this full production and full sales.
According to the sales of Dawning F2 mobile phones accounting for 65%, that is, monthly sales of 1.625 million mobile phones, Dawning Technology can earn 666 million summer yuan from Dawning F2 mobile phones every month!
(End of chapter)