At this time, Chen Dong, who is in charge of the management of the mobile phone factory, also agreed:

"I agree to give up high-end mobile phones, and then enter the low-end mobile phone field first, after all, we can currently purchase no more than 35 million accessories a year for mid-range mobile phones.

These 35 million are far from our annual production capacity of 60 million mobile phones, and there is a vacancy of up to 25 million mobile phones, and we can't let these 25 million production capacity be vacant.

If the production capacity of these 25 million mobile phones is vacant, we will incur huge losses in personnel salaries, food expenses, water and electricity, machine depreciation and other expenses. ”

In this regard, Ni Guangnan, who has not spoken, also said:

"It's true that we can't let the production capacity be vacant, after all, aren't we planning to borrow 30 billion to build a new chip factory?

If the capacity is vacant and causes a large loss, I am afraid that the bank will have another opinion on our Sugon Technology after seeing it.

At that time, let alone a loan of 30 billion, even a loan of 10 billion is a problem, after all, we are currently burdened with a loan of 11.8 billion.

According to our current revenue from chip foundry and mobile phone sales, it is most prudent to enter the low-end mobile phone field to ensure production capacity at this time. ”

In terms of mobile phone business, Sugon Technology can earn $1.47 billion a year with 30 million mobile phones.

At this time, through the purchase of a number of mid-to-high-end spare parts, it can barely increase the production capacity to 35 million mid-range mobile phones, which can earn about 1.7 billion US dollars a year.

As for the chip foundry business, the Sugon chip factory has received orders with a total amount of 1.124 billion US dollars in the next year.

Among them, the foundry profit of Sugon Technology is 5% higher than that of others, and finally the ultra-high yield rate of 99.99% is added, so the actual profit of Sugon Technology is considerable.

Among the $1.124 billion chip foundry orders, Sugon Technology can actually earn about $400 million, with a net profit margin of about 35%.

The $1.124 billion can only earn a measly $400 million, which may seem like a small amount, but in fact, it is not a small amount.

Because in 2011, the net profit margin of TSMC was only 33.1%, and people could only earn $4.57 billion of their $14.54 billion in revenue.

If it weren't for the fact that the foundry price of Sugon Technology is 5% more expensive than others, the net profit margin may only be 30%, after all, Sugon Technology cannot OEM the more profitable 90nm process technology.

Therefore, the net profit margin of Sugon Technology can reach 35%, and 1.124 billion US dollars can earn 400 million US dollars, which is really due to the fact that the foundry price of the chip super god physique is 5% more expensive.

Therefore, the highest revenue of Sugon Technology in the future will only be 2.1 billion US dollars, 17.36 billion summer yuan, if Sugon Technology does not enter the field of low-end mobile phones.

In the current situation where 11.8 billion loans have been saddled, it is just a fantasy to build a new chip factory!

At this time, Li Qianqiang, who was in charge of mobile phone sales, slowly spoke:

"I also recommend entering the field of low-end mobile phones, but I think we can't use the brand of Sugon Technology, but should use a new brand, so as to avoid the loss of our brand image of Sugon Technology."

So far, almost all of the top and bottom of Sugon Technology have recommended entering the field of low-end mobile phones.

However, it was Lin Chen who really made the decision, so they all focused their eyes on Lin Chen, waiting for Lin Chen's reply.

Seeing this, Lin Chen also pondered for a moment, and then slowly said his answer:

"The field of low-end mobile phones will definitely enter, but the focus of our Sugon Technology still has to be on high-end mobile phones."

Speaking of this, Lin Chen's eyes inspired a passionate fighting spirit, that was the fighting spirit of never admitting defeat!

"Don't they think that restricting the large-scale supply of mid-range parts and components of Sugon Technology will make us collapse?

Then show them that we can do it!

I want to tell them what it means to lift a stone and shoot themselves in the foot, so that the four major mobile phone giants and those mobile phone parts manufacturers will completely regret their decision! ”

"Sure enough!"

Hearing Lin Chen's words, the senior executives who were very familiar with Lin Chen's personality had this sentence in their minds, and they had already expected Lin Chen's decision.

After all, throughout the history of Sugon Technology since its establishment, Sugon Technology has encountered many difficulties in the process of its rise.

At this time, the enemy's use of this medium and high-end spare parts to restrict large-scale procurement is indeed very ruthless, which can be called a snake hitting seven inches, which directly makes Dawning Technology unable to rise again.

But this does not mean that Sugon Technology is willing to accept this fate that will never rise!

"Since that's the case, let's fight, it looks like I'm going to fight again!"

Ni Guangnan spoke his words.

If Sugon Technology wants to solve the problem of supply of high-end mobile phone spare parts, then Sugon Technology can only develop its own technology.

After all, it is impossible for others to authorize the patented technology of high-end mobile phone parts to Sugon Technology, so Sugon Technology can only develop its own high-end mobile phone parts.

As the person in charge of the Shuguang R&D center, Ni Guangnan naturally knows that he has a great responsibility, although he may not personally appear on the stage to develop mid-to-high-end mobile phone parts.

However, he needs to do a good job as the assistant of the person in charge of the R&D center, and he needs to mobilize the old people's connections for many years to recruit corresponding talents for Sugon Technology.

"Hahaha, let's fight together!"

Rebus, who heard Ni Guangnan's words, also said with a smile, his eyes full of passionate fighting spirit, among which his responsibility was the most important and the busiest.

After all, if Sugon Technology wants to produce mid-to-high-end mobile phone parts, it must build its own mobile phone parts factory or directly acquire a mobile phone parts factory, so he needs to make a good plan and work is quite busy.

At this time, Chen Dong, who was in charge of mobile phone production management, also knew his master Lin Chen's character of not admitting defeat, so he was prepared and said slowly:

"Our biggest problem at present is not actually the screen problem, the biggest problem is the problem of the mobile phone lens, because the screen is still a surprise in our summer.

In January this year, they spent $380 million to acquire the TFT-LCD LCD color screen business of Hynix Semiconductor, a subsidiary of Hanguo Hyundai Group.

It officially owns many TFT-LCD patents and a 3.5 generation TFT-LCD LCD panel production line.

Therefore, in terms of patent reserves, they are second only to Sharp, Nichigasa, Sanyu, and LG, the four major suppliers of mobile phone LCD screens, and the patent reserves are ranked fifth in the world.

In these 8 months, it took 8 months to absorb Hynix Semiconductor's TFT-LCD LCD panel technology, and it is said that it will spend 11 billion summer yuan to build the fifth-generation TFT-LCD LCD LCD panel production line.

Therefore, I actually have the qualifications and strength to produce high-end mobile phone screens, although they do not have rich experience and patents in high-end mobile phone screens.

But we may be able to work together to develop and manufacture a powerful color LCD screen for mobile phones. ”

When Chen Dong talked about strong cooperation, he directly focused his attention on Lin Chen.

(End of chapter)