However, when the outside media reported in the form of shock that the rice mobile phone company created an astonishing sales of 1.13 million units on the first day.

In the headquarters of Shuguang Technology, Lin Chen is also counting the profits of rice mobile phones.

First of all, as a low-end mobile phone, the profit that Rice mobile phone can earn is definitely not as good as that of mid-range mobile phones and even high-end mobile phones.

Therefore, the profit of a single mobile phone of Sugon Technology is really not high, to be honest, compared with the profit of mid-range mobile phones and high-end mobile phones.

Although the price of rice low-end mobile phones is very high compared to other domestic low-end mobile phones, the configuration of rice mobile phones is also super strong and cost-effective.

Therefore, although the price is very high compared to other low-end mobile phones, the actual profit that can be earned is not high, after all, the brand feature of this rice mobile phone is the main cost performance.

As for the profit of a single mobile phone of rice mobile?

First of all, because the main feature of the rice mobile phone brand is cost-effective, relying on large-scale volume, so a single mobile phone Shuguang Technology does not want to make too much money.

In this case, although there is a difference in the price of rice high-configuration and low-configuration mobile phones, the difference is mainly due to the difference in hardware costs, so the difference in profits that can be earned by high-end and low-configuration mobile phones is not too big.

If you look at the sales of these 1.13 million units, plus a small advertising cost, on average, each rice mobile phone can earn a profit of about 170 yuan.

This profit is super high among domestic mobile phone brands, but it is not high for Shuguang Technology.

After all, compared with the average profit of 380 yuan for a single mobile phone of Dawning A2 and the average profit of 410 yuan for a single mobile phone of Dawning F2.

On average, it takes two rice phones to match the profits of a mid-range phone at Dawning.

Of course, in the eyes of others, the regret of Shuguang Technology is moaning without illness, which is showing off nakedly!

After all, many domestic mobile phone brands can only make a profit of dozens of yuan on average when selling a low-end mobile phone.

At this time, Shuguang Technology can earn 170 yuan by selling a low-end mobile phone, which is too little, isn't this showing off, what is it?!

Moreover, Sugon Technology has its own mobile phone chip, its own three-axis acceleration gyroscope sensor, and a WIPI wireless communication chip instead of Bluetooth, and it can produce mobile phones by itself......

The rice mobile phone company earns less does not mean that the parent company of Shuguang Technology earns less, after all, those mobile phone parts and rice mobile phone machines cannot help the rice mobile phone production in vain without making a single profit, right?

My brother still has to settle accounts!

In this way, the rice mobile phone company may not make much, but relying on the left hand to the right hand, the Shuguang holding company at the top of the entire pyramid definitely makes a lot of money!

So if someone claims that Sugon Technology can eat 40% of the price of a mobile phone by selling it, then there are really many people who believe it!

But unfortunately, it has always been a mystery how much Sugon Technology can eat a mobile phone when it sells a mobile phone, and outsiders do not know how much profit Sugon Technology can eat from a mobile phone.

After all, Shuguang Technology is not a listed company and has no obligation to disclose financial statements, so people do not know and have no way of knowing how much profit can be eaten by selling a mobile phone.

However, people know that Dawning Technology will enter the state of full production and full sales again!

After all, it created a terrifying sales of 1.13 million units on the first day, so why is it difficult to maintain a sales performance of 25 million units in the next year?

Counting many low-end mobile phones around the world, it is really a low-end mobile phone that can play with rice mobile phones, in this case, the future of rice low-end mobile phones is completely stable!

"Although the low-end mobile phone is stable, there are too many projects that need to be developed now!"

At this time, Lin Chen's eyebrows were tightly locked, and he felt quite a headache.

With Sugon Technology involved in mobile phone screens, mobile phone chips, mobile phone lenses, mobile phone sensors, mobile phone machines, chip production and many other businesses.

Under these many businesses, Sugon Technology needs more and more R&D expenditures, and finally forms a phenomenon of making ends meet.

Not to mention that Shuguang Technology is still burdened with a loan burden of 41.8 billion, so although Shuguang Technology has made huge profits from mobile phones, it is actually unable to make ends meet......

"Boss, I suggest that we wait for half a year, and wait for our mid-to-high-end mobile phones to have a large income before developing semiconductor production equipment."

When Lin Chen had a headache, Rebus, the general manager of Sugon Technology, said his suggestion.

The reason why Rebus said this at this time was because when he heard that Lin Chen was going to use a large amount of money to develop semiconductor production equipment, Rebus specially came over and suggested that Lin Chen slow down first.

After all, in the face of the current situation that all businesses need to fund R&D and need to pay off loans, Rebus naturally does not recommend entering the semiconductor production equipment industry immediately to increase the burden of R&D expenditure.

In Rebus's view, it should be postponed for half a year, and then enter the semiconductor equipment industry after Sugon Technology solves the problem of self-production of mid-to-high-end mobile phone parts, and can make money on a large scale in the production of mid-to-high-end mobile phones.

After all, according to the current backward situation of Daxia semiconductor equipment, you can know with your eyes closed that you will definitely not be able to make money in the past two years, and there will only be R&D expenditures without any return.

In this case, Sugon Technology at this time is really not qualified to enter the semiconductor production equipment industry, and is not qualified to take money to burn!

"But there's no time to wait."

Faced with Rebus's suggestion, Lin Chen sighed deeply, and then rubbed his eyebrows with a headache, feeling quite helpless.

Of course, Lin Chen knows the current situation of Shuguang Technology's lack of money everywhere, and he also knows that all businesses need a lot of money to engage in research and development.

But the outside world will not give Shuguang Technology a chance to develop slowly, although the fact is that it can be developed after half a year, as Rebus said.

However, if Sugon Technology develops semiconductor production equipment half a year later, then the time for the implementation of 90nm process technology will be half a year slower in the future, and the landing time of Sugon Technology's 90nm mobile phone chip will also be half a year later.

Now the Phoenix S2 mobile phone processor can beat OMAP1750 mobile phone processor, which is actually a fluke, and it is the result of Texas Instruments not attaching great importance to Sugon Technology.

Lin Chen believes that with the leading 90nm process technology in the West, the number of transistors is twice as many as that of the 130nm process with the 90nm process technology.

In the future, the newly released mobile phone processor of Dezhou Instruments and even Moto Luola Company will definitely be able to beat the current Phoenix S2 mobile phone processor!

So don't look at the late first half of the year, it seems that there is nothing, but the late first half of the year means that the performance of other people's mobile phones is ahead of the dawning mobile phone for half a year!

What's even more terrifying is that the current Western 90nm process technology can be mass-produced, and the more advanced 65nm process technology is also in full swing.

(End of chapter)