Hearing this, several other senior executives who had not experienced the grievances of their previous lives and did not know about the "Zhongxing Incident" and the "Huawei Incident" suddenly shook their heads slightly.

Among them, Li Qianqiang, the sales director, spoke directly:

"There shouldn't be a personal move, although the market share of Shuguang computers is indeed a bit high, but we only have a dominant position in the short term.

And we just want to abuse our dominant market position to carry out the behavior.

Intel in the field of CPU processors, . D, the strength of companies such as Invida and ATI in the graphics card field is still very strong, and they still have the power to counterattack and turn the tables.

Now we just have the first-mover advantage, and in the long run they still have the possibility of beating us back, after all, they can produce 65nm chips, while we can only produce 90nm chips.

So I think it shouldn't be a big deal for Dawning computer sales to reach 70%, and the market share of Weisoft operating system and Intel's processor has reached more than 80% for a long time. ”

Hearing this, Lin Chen shook his head slightly, and then said helplessly:

"Wei Soft is an enterprise of Meidi Country, and we are an enterprise of Daxia, so we can't do it if we want to enjoy the treatment of Wei Soft and Intel."

Lin Chen, who came from his previous life, naturally knew what he would do over there, and he also knew how much he would do it, so Shuguang Technology was indeed a bit dangerous at present.

In this regard, Ni Guangnan, the person in charge of the Shuguang R&D Center, also suggested:

"In that case, let's sell our low-end computer motherboards to the outside world, and directly make our low-end computers into pieces so that we are no longer obtrusive.

After all, our low-end computers are too cost-effective, and sales account for 60%, and our low-end computers will be reduced to zero.

I don't believe they can do anything else to do anti-dumping investigations! ”

Hearing this, the others at the scene fell into deep thought.

At present, although Sugon Technology sells Sugon CPU, Sugon graphics card, Sugon memory module, and Sugon display, the most critical computer motherboard and chipset are not sold to the outside world.

This purpose is undoubtedly to maintain a period of market exclusivity, in order to get more profits, after all, where is the profit from selling computer accessories compared to selling computer machines.

But I didn't expect that the sales of Shuguang desktop computers and notebooks are too fierce and too eye-catching, which may cause some forces to take direct action, and in this case, reducing the exclusivity period is also the best choice.

However, in the face of Ni Guangnan's suggestion, Li Qianqiang, the sales director in charge of the mobile phone and computer sales of Shuguang Technology, suddenly frowned and said:

"But if we sell low-end computer motherboards, then our low-end computers will be completely featureless, and our profits will be greatly reduced."

In this regard, Ni Guangnan shook his head slightly:

"Profits aren't going to go down much, because how much profits are not in our hands?

We just need to raise the price of the Dawning computer motherboard, and I think a low-end computer with the same configuration can make a profit of 100 yuan.

The profit of 100 yuan is equivalent to the manual cost of their own assembly, and I believe that they can save 100 yuan and they will purchase computer accessories and assemble them by themselves.

As for our loss of 100 yuan of profit, it is nothing, after all, our total profit is still very high.

Therefore, when this has been well received by users, it can continue to hide in the shadows and avoid facing anti-dumping investigations. ”

"That's fine."

Hearing Ni Guangnan's words, several other senior executives at the scene were all dazzled.

They found that what they said was indeed the truth, and the amount of profit could be completely controlled by their Sugon Technology, because they could control the profit as long as they raised the price of the motherboard.

Therefore, as Ni Guangnan said, by adjusting the price of the motherboard, it is easy for users to enjoy a discount of only 100 yuan for the same configuration.

In this case, it would be better to earn 100 yuan less but avoid anti-dumping and anti-dumping investigations.

After all, if the United States really launched an anti-dumping and anti-dumping investigation, then Sugon Technology would definitely need to hire a large number of lawyers and corresponding manpower and material resources to respond to the lawsuit.

In the end, it is also possible to spend hundreds of millions of dollars a year in anti-dumping and anti-dumping lawsuits.

At this time, making a profit of 100 yuan less can avoid wasting more than a billion dollars a year, which is simply not too profitable, and it has also won praise invisibly, making consumers more satisfied with Shuguang Technology.

After all, there are many consumers who may not like the balanced and mediocre hardware configuration of Sugon Technology, and they may prefer the configuration of "high U low display" or "low U high display".

At this time, Sugon Technology officially sold low-end computer motherboards to the outside world, sweeping away the last concern of consumers, which naturally won their praise and satisfaction.

One of the better things is that Sugon Technology has controlled the profit through the price of the main board and only after 100 yuan.

Other large computer manufacturers such as Lianxiang, Dyer, and HP may not directly purchase low-end Sugon motherboards, Sugon CPUs, Sugon graphics cards, Sugon memory, and Sugon displays to assemble computers.

Because the profit is too low, and if they copy it directly, although their computer can get some small profits, the company's reputation and brand image have been severely hit.

After all, the computers of your world-renowned computer manufacturers such as Daier, HP, and Lianxiang are as assembled as the assembly machines on the street, so how can their image and reputation not suffer a huge blow in this case?

In the end, not counting advertising costs and assembly costs, the profit of the whole machine is only 100 yuan, even if the hard disk, power supply, display, memory, etc. are replaced with worse computer accessories, the profit is not more than two or three hundred yuan.

In this case, there is a high probability that they will ignore the Dawning motherboard, and instead develop their own motherboard with other accessories to form a unique selling point, so as to avoid a huge blow to the brand image and reputation.

This behavior naturally makes their strength unable to expand rapidly, and the computer manufacturer that finally dominates and accounts for the vast majority of profits is still Shuguang Technology.

Of course, they don't look down on it, it doesn't mean that others don't look down on it, and it is estimated that the middle and lower class computer manufacturers, including the computer stores in various streets, will care about the profit of 100 yuan or two or three hundred yuan.

They are estimated to use the most core Dawning CPU, Dawning graphics card, and Dawning motherboard to assemble their complete computer.

Of course, they may add Dawning memory and Dawning display to make a Dawning computer that does not have the Dawning brand but has the reality of Dawning low-end computers.

But in this case, the profit will be low, not counting the labor cost, the profit is only 100 yuan, and they may not do it.

Therefore, it is estimated that they will only use the most core Dawning CPU, Dawning graphics card, and Dawning low-end motherboard.

Other power supplies, memory, monitors, hard drives, etc., use worse computer accessories to assemble complete computers to make money. (End of chapter)