Among them, because the Dawning R&D Center is a game of a brother company, the Dawning home game console platform gives a big discount, and only takes 20% of the profit.

The 20% profit margin is 27.6 summer dollars.

At this time, if consumers buy all three games, the Dawning home game console platform can take 82.8 summer yuan!

This is based on a 20% rake, in fact, the majority of games from other companies have a 30% rake.

So if the price of their games is the same as the three large-scale 3D games in the Dawning R&D Center, then Dawning Technology can take a cut of 124 summer yuan.

Of course, they almost don't sell it so cheaply, because the R&D cost and tax cost of a large 3D game are there.

The three large-scale 3D games developed by the Dawning R&D Center will be sold so cheaply for strategic reasons.

In the end, coupled with the reason for the cheap personnel on the side of Daxia, it can afford such a cheap price.

If a foreign game company develops a beautiful game of the same level as "Dark Souls", it is estimated that it will sell for $60 at the market price.

The $60 is converted into summer dollars according to the 30% rake, which is equivalent to 147 summer dollars!

A game takes 148 summer dollars, how many are the 10 games? How many are 100 games? How many are 10,000 games? How many are 1 million games?

Of course, this is only the price of a large 3D game, which is why the profit margin is so amazing.

The price of the regular game will definitely be cheaper, and the cheapest small game may even cost as little as a dollar or a few dollars.

In this case, the profit that Sugon Technology can obtain is naturally very small, but if the time is spread evenly over seven or eight years, the total profit that Sugon Technology can obtain is still quite amazing.

Because considering that the average lifespan of a home console platform is as high as seven or eight years or even more than ten years, it is impossible for consumers to buy only a few games after so many years.

According to the statistical analysis of a research agency in the past life, most gamers usually buy between 30 and 80 games in the first four years of buying a home console.

After that, the number of purchases will decrease year by year, because more fun games with stronger graphics will be logged into more powerful home console platforms, and the number of purchases will naturally decrease.

But it is undeniable that in the first four years when players buy game consoles, it is definitely the time when players' desire to spend is the strongest.

So it's normal for a player to buy between 30 and 80 games in the first four years.

And these 30 to 80 games according to the general 30%, a small part of the 20% profit margin, on average, each game console can bring at least 2,000 to 3,000 yuan of profit to Dawning Technology!

Finally, if the average life span of a home game console is seven or eight years, the profit earned by Sugon Technology on consumers is actually slightly greater than the profit of selling a Sugon N7 high-end desktop computer!

At this time, if the life of the Dawning home game console is a little longer, more than ten years later, there are still many consumers who spend and buy new games in the first generation of the Dawning home game console platform.

The profit that Sugon Technology can make is naturally far greater than the profit of buying a Sugon N7 high-end desktop computer.

It is naturally impossible to estimate the specific profit at present, but the total profit of the Dawning home game console is quite staggering, that's for sure.

The only bad thing about this is that it requires a long collection period of up to seven or eight years or even more than ten years, and this is also a flaw in the home game console industry.

However, in any case, the profits from the continued sale of home game console hardware in the future and the profit from the Sugon home game console platform in the coming year should be able to cover a few tenths of the R&D expenditure.

This is a good thing for Sugon Technology's terrorist R&D expenditure of up to 35 billion US dollars that year, and it has reduced the pressure on some R&D funds.

At this time, I looked at the trend chart of the marketing department of Sugon Technology predicting future sales in my hand, and saw that the marketing department of Sugon Technology was in the estimate.

By the end of 2006, it is estimated that the total sales volume will reach 28 million units, Lin Chen said with a smile:

"It seems that the sales of global home game consoles this year will exceed the sales estimate of IDC at the beginning of this year of 32 million."

In this regard, Rebus, who was on the side, also said with a smile:

IDC's statistics are not an absolute truth, in fact, every year IDC's statistics are eventually proven wrong.

Because when the sales volume is counted at the end of the year, the final total sales are often one or two million or even millions more, IDC is still too conservative.

And now the global home game console industry has more super performance Dawning home game consoles, and there are also many fun large-scale 3D games.

Now that the total sales of home game consoles can reach 40 million this year, I think it is possible. ”

In this regard, Lin Chen naturally nodded slightly, and then said thoughtfully:

"Based on the current situation, we don't have to worry about other home consoles challenging our position in the next year.

Even a year later, the new home consoles of other companies came out, and the impact on us was not huge. ”

Hearing this, Rebus also nodded lightly in agreement:

"That's true, not to mention GPU graphics cards, in the case of CPU processors, even if they use 65nm process technology to develop new CPU processors and new graphics cards.

But the overall performance of their new home console can't completely crush us, and we still have the power to fight.

After all, their processors and graphics cards will be manufactured on a 65nm process, but because many game companies are currently using our Unreal Engine 3 game engine to develop new games, 3D games account for 70% of the total number of games.

And our Unreal Engine 3 is the perfect way to tap into the potential of simultaneous multithreading technology optimized for Dawning Ryzen™ processors.

Finally, with synchronous multi-threading technology, the performance can increase the performance by 15%~40% out of thin air, and we are not weak in CPU performance.

As for the graphics card, our 90nm graphics card may not be able to beat their 65nm graphics card.

However, thanks to the Unreal Engine 3's perfect optimization for our graphics card and CPU, the final game performance is naturally quite good, and it can't be calculated based solely on hardware scores.

With more than 70% of the world's game companies now using our Unreal Engine 3 game engine to develop new games, we're actually halfway there.

Therefore, Ren Tiantang, Suo Ni, Wei Soft, and Sega are even stronger than us in their home game performance.

But as long as our Unreal Engine 3 market position doesn't suffer a huge setback, then we can still hold the Diaoyutai sitting. ”

Hearing Rebus's words, Lin Chen also nodded lightly in approval.

The Unreal Engine 3 game engine is indeed a super weapon of Sugon Technology, and it can be said that as long as they continue to maintain the position of the Unreal Engine 3 game engine.

In the future, the computer, mobile phone platform, and home game console platform will have a steady stream of new games, and these new games are the real wealth of Shuguang Technology!

(End of chapter)