Chapter 514: Negative Public Opinion Crisis!

This set of methods is cool, and it makes countless people in Daxia applaud, claiming that "Shuguang Technology" is doing a bright job, and it should be counterattacked like this.

However, the counterattack methods of "Shuguang Technology" are not like this from the perspective of the people of foreign countries and the people of the United States.

They are quite unoptimistic and unsupportive of Dawning Technology's counterattack methods, although Dawning Technology is in a weak position and belongs to the side sympathized with by public opinion and the public.

But I have to admit that the current brand image of Shuguang Technology has suffered a huge impact, especially the negative brand image of Mediko.

"That's the way it is, our brand image is pretty bad, and even our orders are getting a big setback."

At this time, the report was Li Qianqiang, the sales director of Shuguang Technology.

"It's a real headache."

At this time, Ni Guangnan, the person in charge of the Shuguang R&D Center, spoke at this time, and his biggest headache was the problem of marketing, after all, he didn't understand this aspect of things.

However, at this time, Chen Dong, the person in charge of Dawning Manufacturing and Dawning Electronics on the other side, expressed his opinion:

"I don't think it's a big deal.

Because our products belong to an irreplaceable state, after all, our products are in an advantageous position in terms of price, function and even cost performance.

We don't need to pay too much attention to this aspect of things, just leave everything to time, and after a while, they will still choose our products when public opinion subsides. ”

Chen Dong has always been responsible for the management of the factory, and he advocates the concept of the supremacy of science and technology.

It is believed that as long as the core competitiveness of the product is strong enough, then all problems are not a problem.

"If only it were that simple."

At this time, it was Shuguang Trade who spoke, that is, Huang Hua, the person in charge of the Shuguang Electronics direct store.

At this time, he looked at the eyes of everyone and slowly spoke:

"Although time is the best way to solve all problems, we don't know how long this time is, and it is a reality that the sales of our products have been affected during this period."

"To what extent have we reduced our sales?"

Lin Chen asked the most critical question.

In this regard, Li Qianqiang, sales director of Sugon Technology, said:

"In the past few days, our share of sales in the computer market has plummeted to 52%, and in terms of the mobile phone market.

The sales share of our Sugon mobile phones and rice mobile phones has plummeted to 41%, and as for home game consoles, which have been less affected, we still have 68% of the sales share.

Among them, the biggest drop is Shuguang Automobile, which is currently suffering from a huge unsubscription phenomenon, among which the Meidi country has the most serious unsubscription.

After all, we were banned, and the consumers in Medico naturally unsubscribed to our Shuguang car and got their $2,000 deposit back.

If we can't reverse this unfavorable brand image, it's also unknown whether they will re-place orders. ”

Hearing the words of sales director Li Qianqiang, the scene suddenly fell into silence.

I have to say that the unfavorable situation of external public opinion has indeed had an adverse impact on Sugon Technology.

They really should give high priority to this aspect of the issue and not leave it to time to downplay.

"Looks like we're going to have to spend a lot of money on advertising."

At this time, Professor Zhang Rujing, the head of Sugon Semiconductor, spoke.

However, at this time, Lin Chen's words directly made the scene stunned:

"No, you can't advertise."

Hearing Lin Chen's words, the people at the scene looked at Lin Chen in surprise and puzzlement.

And Chen Dong and Huang Hua, who were very familiar with Lin Chen on the side, were brightly eyed, looking at Lin Chen's appearance, could it be that Lin Chen had any subtle solutions?

Facing the surprised gaze of people, Lin Chen said with a smile:

"It's actually very easy to solve, and we've used it once."

"Huh?"

Hearing Lin Chen's words, the curiosity in the hearts of the people on the scene became even greater.

"It's actually quite simple, it's to use the "Sell Rebates" campaign that we used last time, but this time it's going to spread from Meditech to the whole world. ”

Speaking of which, although this trick of "selling rebates" is a bit old-fashioned, I have to admit that it is indeed very useful.

The last time Dawning Technology made "migration data" such as Dawning computers, Dawning mobile phones, rice mobile phones, and Dawning home game consoles, it was actually turned into bricks, but the reputation of Dawning Technology suffered a fatal blow.

But in this case, with the trick of "sales rebates", with the millions of "free salesmen" in Medico, they said good things for Shuguang Technology.

In the end, Dawning Technology successfully survived the crisis of public opinion and reputation, and brought Dawning Technology's mobile phones, computers, and home game consoles back to normal.

Therefore, although this "sales rebate" routine is very old-fashioned, and Shuguang Technology has also used it once in the Meidi market, I have to admit that this routine is indeed very useful.

This time from the Meditech market to the world, presumably the reputation of Sugon Technology will soon be fundamentally reversed, so this trick will definitely be useful.

"But in this way, our capital income will be reduced."

At this time, Ni Guangnan, who heard Lin Chen's words, felt a little painful, because the concession of dozens of yuan was actually cutting Shuguang Technology's own profits.

In this regard, Lin Chen shook his head helplessly and said:

"Ni Lao, where is there income without expenditure, this is just like we are engaged in research and development, only by investing first can we have income, and our image can be reversed to sell more."

"Okay."

Ni Guangnan, who heard Lin Chen's words, nodded helplessly, after all, he was in charge of the Shuguang R&D Center, and he couldn't interfere in marketing matters.

At this time, Lin Chen looked at Rebus and said:

"Let's settle this matter like this, as for the side of Mediko, the original data can be cleared, so that those old salesmen can enjoy the same treatment as new users again, so as to stimulate their enthusiasm."

"Yes."

Rebus, the general manager of Sugon Technology, nodded lightly to indicate that he knew.

Seeing this, Lin Chen turned his gaze to everyone and said:

"We have survived this crisis, but we will face the same crisis again in a year or a half in the next year.

In the future, my focus will be on the research and development of core technologies such as 5G mobile communication technology, Industry 4.0 technology, 32nm process equipment, and industrial software.

Therefore, it is up to everyone to work together to overcome difficulties and problems. ”

"Don't worry, leave it to us."

"That's right, rest assured."

"yes." ……

At this time, many senior executives at the scene all said that they would handle their own affairs well and would not let Lin Chen worry and worry.

In this regard, Lin Chen smiled and began to arrange the next detailed task arrangement, after all, the next research and development task will be as high as several months or even a year.

(End of chapter)