Chen Xiaoxu went to school for less than a year, and then he didn't go again because of pregnancy, although he studied fashion design, but in terms of level, it was at most a second knife.

Ever won an award?

The 3rd Farmer Costume Design Grand Prix in Gushantun, which is also an award?

Of course, the competition that Chen Xiaoxu participated in was not so shabby, but it was only a small award sponsored by a company, and after it was held once, there was no second time.

The reason why the clothing designed by Chen Xiaoxu is popular is that it has gone through that special decade, and now people's aesthetics have not eased up.

Suddenly, in the green military uniform and blue uniform, a little fashion element pops up, which can arouse people's pursuit.

Not to mention, Chen Xiaoxu and Gu Bei live together, and their aesthetic standards are naturally much higher than ordinary people.

"Let's not talk about this matter first, Brother Li, have you ever thought about planning the brand of attachment clothing?"

What do you mean?

Li Chengru obviously didn't understand, and looked at Gu Bei in surprise: "What else are you planning?" Now like this...... Isn't it good? ”

Look, this is called the limitations of the times.

Although Li Chengru is already a trendsetter in the current era, he is different from Gu Bei after all, and his vision and knowledge are always limited to the present.

"Is there an office in the store?"

Li Chengru hurriedly said: "Yes, let's ...... Talk inside! ”

When Gu Bei said this, it was obvious that he was just going to give advice, which was very rare, and Gu Bei rarely asked about business matters.

But every time you point out, you can take the business of attachment clothing to a new level.

For example, in this year's Asian Games, although the investment in attachment clothing is not small, the harvest is greater.

Originally, it was only a little famous in the Beijing-Tianjin-Hebei region, but with the holding of the Asian Games, now the whole country, who has never heard of the name of attachment clothing.

The Chinese Asian Games delegation designated the clothing brand.

Forced Grid jumped up all of a sudden.

Entering the door and going upstairs, there is a small office on the second floor, which is usually used by the manager of this store.

"Xiao Gu, tell me, how should I plan?"

Gu Bei lit a cigarette, but he was not in a hurry: "Brother Li, don't you think that the current brand positioning of Attachment Clothing is too messy?" In the past, we did leisure, but after the Asian Games, we began to turn to sports brands, do you think this is good? ”

This really stopped Li Chengru.

"I think...... Business is good! ”

"At the moment, the business is good, it doesn't mean anything, we just saw the opportunity, seized the Asian Games as a publicity platform, the enthusiasm of consumers has not passed, and so on for another year, look back, it is estimated that everything has to go back to before the Asian Games, so what is the point of us sponsoring the Asian Games?"

Li Chengru grabbed his hair and lit a cigarette: "I really haven't thought about what you said." ”

"So, we have to take advantage of the fact that consumers are still willing to recognize our brand and find out the brand positioning, as the two types of leisure and sports are mixed together, which is definitely not good."

"What do you mean...... Give up one? ”

Gu Bei waved his hand: "If the brand wants to develop, it is important to find the right positioning, but it is also very important to diversify the development." ”

Just like the brand named after the prince of gymnastics in the previous life, he first made sportswear, and then gradually turned to the casual category, which is to diversify the development, occupy as much of the market as possible, enhance its own competitiveness, and corporate vitality.

"Xiao Gu, you...... Can you be more specific? ”

To be specific?

"Separate leisure and sports."

"How?"

"The easiest thing is to buy the shop next to this store, one for casual clothing and the other for sportswear."

That's it?

Facing Li Chengru's puzzled eyes, Gu Bei smiled: "It's as simple as that, we do clothing business, in the final analysis, we still consider the customer's consumption experience, so that consumers have room to choose, like now, clothing in different fields is mixed together, it looks disorganized, and the business philosophy of these two fields is not the same at all, how to develop in the future?" ”

Gu Bei's words, Li Chengru understood it, leisure and sports are cars running on two strands, and they can't be mixed together, otherwise, once they reach the fork in the road, which way should they run?

It's going to have to be messed up.

"In addition, the main focus of leisure is culture, and the main focus of sports is experience, we can no longer run forward in such a daze, and launch several new models every year, even if the goal is completed, we must understand what consumers want, and lead the fashion concept of consumers."

Gu Bei can only say these things roughly, but many big foreign brands have been striving for them, and it takes a long process to form this concept in the domestic market, which is basically a blank market.

Since Gu Bei has started a clothing business, he simply let Attachment Clothing be the leader.

"Let's talk about the sports brand first, the samples of the shoes you sent me last time, put them at the moment, they can really meet people's consumption needs, the foundation is soft, the wear is light, and it is comfortable, but is this enough?"

Li Chengru couldn't interject at this time.

I thought that the fashion show had stimulated sales, and I was complacent about it.

Outcome......

It's nothing.

"We want to set up our own R&D team, don't underestimate a piece of clothing, a pair of shoes, there is a lot of knowledge in this, such as this sneaker, how to design it to make people comfortable to wear, in order to reduce the probability of injury?"

Also think about these questions?

"In addition, since it is a sports brand, we have to closely link it with sports, such as sponsoring domestic sports teams, such as track and field, basketball, and table tennis, so that they can become our partners......

Gu Bei kept talking, at first Li Chengru was just listening, and then he simply took a notebook to record.

Li Chengru can't understand some of the content now, but he just thinks that what Gu Bei said makes sense.

After talking about sports brands, Gu Bei began to talk about casual brands again.

"A brand is not just a name, we want to form it into a culture, when I came in just now, I also saw the new clothes we just launched, miscellaneous, not into a series at all, let alone culture."

Can clothes still be associated with culture?

"We want to lead the fashion, but more importantly, how to build our clothing brand into a national brand that can be recognized by the majority of consumers?" 33

How do I know?

Don't ask me!

Gu Bei said, took the pen in Li Chengru's hand, and then wrote two big characters under his gaze - Guochao.

"A fashionable brand with national and ethnic elements."

This "tide", Li Chengru can understand.

Fashion trends and ethnic elements can be put together, which in Li Chengru's view is itself contradictory.

"What's wrong? Do you think ethnic elements don't represent fashion trends? ”

Belch......

Li Chengru wanted to say yes, but since Gu Bei said this, he was also a little vague.

Previously, Gu Bei had proven countless times that he was always right.

"Brother Li, you have to know that our country's 5,000-year history, more than 95% of which is ahead of the world, is the most advanced."

After Gu Bei finished speaking, he found a piece of paper in the office, and sketched the appearance of a t-shirt with a few strokes, what he said was to let the national elements lead the fashion trend, not to let people wear Hanfu retro, but to add the national tide he just mentioned.

China!

The two artistic words, coupled with the auspicious cloud pattern intertwined, seem simple, but they immediately attracted Li Chengru.

Then Gu Bei added dragon patterns to the hem and cuffs of the clothes.

"Xiao Gu, this ...... It's what you call the national tide. ”

"That's right!"

Gu Bei put down the pen and slapped the piece of paper on Li Chengru's hand.

"Let the national elements lead the fashion trend, when all consumers recognize our concept, then, attachment clothing is a real national brand."

At present, due to the influence of many factors, the people's national consciousness seems to have fallen into a deep sleep, and they are yearning for a better life abroad.

Gu Bei couldn't do much of it, so he could only wake up some people through some means within the scope of his ability.

It may be insignificant, but it's better to do it than to do nothing.

Li Chengru stared at the picture, and suddenly felt that his head was sober.

"I ...... I seem to get it! ”

I see?

I'm afraid it's not that easy.

But it doesn't matter, the business philosophy and brand development are the same as the progress in continuous exploration.

Since he handed over the attachment clothes to Li Chengru, Gu Bei was naturally happy to let go of power and let him play to his heart's content.

"Brother Li! According to what I just said, you can sort out a train of thought first, and then we'll talk about it later. ”

Li Chengru nodded, came back to his senses and saw that Gu Bei had already walked to the door.

"Xiao Gu, ...... you are"

"Go home!"

The costume show downstairs continued, and more and more people gathered on both sides of the catwalk, most of them came to join in the fun, and the big girls who were dressed up beautifully, who didn't like it.

Li Chengru hurriedly got up and chased Gu Bei out.

The previous few performances made him complacent, but now that he has been "educated" by Gu Bei, he only feels slapped in the face when he looks at the costumes that have been displayed.

He couldn't understand a lot of what Gu Bei said just now, but there was one word he remembered.

Series!

The latest styles launched by a brand are not next to each other in style.

It's not about making a brand, it's about doing a small business.

"When will the car be set?"

After saying what should be said, Gu Bei didn't take the attachment clothes seriously anymore, but cared about his car.

It's getting colder and colder, and he still rides his bicycle to and from work every day, and he can't stand it anymore.

"I'll do it as soon as possible!"

Gu Bei nodded: "Wait for your letter." ”

After saying that, I stepped on the bike, exerted force on the soles of my feet, and walked away after a while.

Some people died, but not completely......