As soon as Zhang Sheng's words came out, the media reporters in the audience suddenly made a mistake, and then there was a commotion.

Fang Long on the stage all showed a look of surprise.

The topic of advertising placement cannot be avoided in many movies.

And when asked by the media, he avoided it.

After all, product placement isn't very popular.

And what about Zhang Sheng?

Not only frankly admitted, but even some are not ashamed but proud.

The advertising placement fee of nearly 100 million is underestimated, which means that the advertising placement of this movie has exceeded 100 million.

That's a little scary!

How many films are made in Chinese films per year?

Fang Long didn't know, but he was sure that the investment below 100 million was definitely the majority.

Of course, now that the market is bigger, prices have risen, and the cost of movies has increased.

The investment of less than 100 million yuan includes those movies that cannot be on the theater and can only go to video websites and movie channels.

But any movie with a certain degree of popularity, the investment has basically exceeded 100 million.

So today's movies with a box office of hundreds of millions are really nothing.

Because it is more likely to be a loss of money.

"If the advertising placement fee can't exceed 100 million, why should I spend this energy?" Zhang Sheng said, "Product placement without disgusting fans is much more difficult than making a good movie." ”

"Although "Transformers" implants some advertisements, it fits the plot of the movie, and the number is actually not much, which will definitely not affect the movie itself." Zhang Sheng said, "The budget of this movie is six or seven billion, but the advertising fee is not converted." ”

"Six or seven billion investments, or even more." Zhang Sheng continued, "If the quality of the film is affected because of advertising placement, wouldn't the gains outweigh the losses? I, Zhang Sheng, am not that stupid. ”

If others say this, they may be ridiculed by everyone.

But Zhang Sheng said so, and everyone still believed it.

Because Changsheng Entertainment is really good at advertising placement.

At the beginning, Changsheng Entertainment movies were most famous for the advertising placement in the movies.

Changsheng Entertainment's first film "Night. The advertising placement of "Shop" is still talked about by countless people.

There are still people in the circle who are studying it.

In addition, the advertising placement in "Big Names" is also very eye-catching.

Although the director of both films is Liu Yuan, everyone knows that it is Zhang Sheng who is in charge.

Who made the script written by Zhang Sheng?

Zhang Sheng's film actually has some advertising placement, but it is relatively rare, and it is not as good as "Night. Shop" and "Big Names" have made a lot of hot topics because of advertising placement.

However, this time the advertising placement fee exceeded 100 million, and the topic detonated was comparable to "Night. Shop" and "Big Names" are weak.

It's even much stronger.

It's not a lot, but the cost of ad placement is amazing!

Although there are many advertising placements in those two movies, the advertising placement fees are really not as exaggerated as "Transformers".

Most of the product placements in "Transformers" are car brands, which are much richer than chewing gum and so on.

Of course, the main thing is that "Transformers" is at a higher level than those two movies.

Director Zhang Sheng's box office appeal in China is now comparable to that of Liu Yuan at that time.

It's not even what Liu Yuan can compare to now.

In addition, the film is aimed at the international market. Zhang Sheng's films have attracted much attention in the international arena.

If nothing else, I don't know how many times the investment is in those two movies.

So, there's nothing wrong with more ad placement fees, right?

Zhang Sheng's film placement advertising cost exceeded 100 million, which still caused great heat.

Of course, many fans expressed anticipation.

They want to see why Zhang Sheng won such a high advertising placement fee and can still ensure the quality of the movie.

Although the quality of Zhang Sheng's movies has always been guaranteed, this move has still caused many people to criticize him.

As for whether it is caused by envy and hatred, it is unknown.

There are many people in the circle who don't want Zhang Sheng to have a good time.

He has never been short of black powder.

It's just that their verbal and written criticism was ridiculed by Zhang Sheng's fans.

Limited impact on Zhang Sheng and "Transformers".

Fans aren't too worried about this.

However, Zhang Sheng knows very well that if the product placement in the movie affects the quality of the movie, then more people will jump out of the criticism.

Zhang Sheng didn't care about this.

He has faith in himself.

"Transformers" was launched, and the box office of "Detective Chinatown 2", which has been released for more than half a month, has already exceeded 3 billion, heading straight for the 4 billion mark.

Whether it can break the 4 billion mark seems to be in suspense now.

After the Lantern Festival, the popularity of the movie dropped dramatically.

This is a decline in the overall market.

However, the potential of the film is also seriously depleted.

Zhang Sheng is still very satisfied with this, not only has a better reputation than the original, but also has a higher box office than the original.

As a porter, that's success.

And Liu Yuan's "tool man" is obviously very good.

Soon after the film started, the shortlist of the new music festival, the Golden Eagle Award, and the Golden Dragon Award was announced successively.

There is not much to say about the first two.

Zhang Sheng's gaze was no longer there.

And what about the Golden Dragon Award?

Zhang Sheng's "Inception" is the biggest hit.

The film is amazing at the box office, but it also seems to have a lot to do with the awards.

The Golden Dragon Award may be like other film awards, but it is not unpopular with commercial films like Hollywood, and there is no discrimination.

"Inception" was nominated for 11 awards, including Best Picture, Best Director, Best Actor, Best Original Screenplay, Best Cinematography, Best Visuals, Best Cut, Best Action Design, Best Sound Effects, Best Soundtrack, and Best Art Director.

Zhang Sheng was personally shortlisted for three awards for Best Director, Best Original Screenplay, and Best Soundtrack for this film.

In fact, Zhang Sheng can also write his name on the best cut, the best action design, the best art direction, etc.

And the first two can write the name in the first one.

Relatively speaking, Zhang Sheng's contribution to art direction is not large.

However, Zhang Sheng was not greedy for this name, so he did not fall into the name.

Discrimination: Many directors are involved in cutting, action design, etc.

Even so, it is very powerful to be shortlisted for three awards with one movie.

Of course, it is not that there has not been a film that has been shortlisted for three awards before.

This is often the case in Jiang Bin's films.

Jiang Bin was also nominated for the Best Actor Award for "Inception".

He also proved like others that he Jiang Bin can not only star in his own movies, but also in other people's movies.

Even if he starred in other people's movies, his acting skills are still online.

And in "Inception", he no longer has the strong personal characteristics of the past.

However, Zhang Sheng doesn't think he has much chance of winning the award.

It's not that Jiang Bin's acting skills are not good, but the problem of the character itself.

Unless other competitors don't quite be able to fight.

As for whether he can play, Zhang Sheng doesn't know, Zhang Sheng hasn't seen the movies of the other shortlisted actors at all.

Relatively speaking, Zhang Sheng's demand for best director is very high.

Among Chinese film directors, Zhang Sheng is the most famous in the world.

filmed such a popular and popular movie, but so far it has not been much hungry for the affirmation of domestic film awards.

That doesn't seem to make sense!

"Are you attending this year's Golden Dragon Award ceremony?"

Gu Sisi came to visit the class and asked Zhang Sheng.

As for the music festival and the Golden Eagle Award, Gu Sisi won't ask at all.

If he is free, Zhang Sheng will naturally be invited to participate.

If he is not available, even if he is shortlisted for multiple awards, he will not go.

The Golden Dragon Award is different.

In addition to Zhang Sheng's focus has always been on movies, I am afraid it has a lot to do with the fact that he has not won an award so far.

I haven't taken it, so I want to take it.

"Go!" Zhang Sheng said, ""Inception" is the protagonist of this year's Golden Dragon Awards, and I don't participate as a director, which is a bit unreasonable! ”

"Don't delay the shooting?" Gu Sisi asked.

Once the crew starts up and is delayed for a day, the loss of the crew is not small.

Especially a big crew like "Transformers".

"There is very little filming at the gala." Zhang Sheng said, "And now I shoot in the studio, so I can't delay it." ”

Shoot less at night, it's not that you don't shoot, it depends on the shooting plan.

The Golden Dragon Award ceremony is in Yanjing, and the crew filmed by Zhang Sheng is in the film and television city in the north, which is only an hour or two drive away from Yanjing.

In this way, it is true that there is not much time to lose.

That loss, the deep-pocketed "Transformers" crew can still afford to lose.

"Since you're here, why don't you make a cameo?"

Zhang Sheng looked at Gu Sisi with a smile and asked.

"You're not going to cheat me, are you?" Gu Sisi said.

Zhang Sheng likes to fool people who come to visit the class to make cameos, and the characters who come to visit the class are generally a bit "pitted".

For example, the zombies of Wang Jun and others, Wu Jie's gangsters in "The Terminator", etc.

Sometimes he is so ruthless that he even pits himself.

It doesn't seem strange to pit your girlfriend.

Didn't she make a cameo appearance in "The Terminator" to receive a boxed lunch?

He died a miserable death.

"How so?" Zhang Sheng shook his head and said, "You are my girlfriend, and you were still my wife when this movie was released, no one will cheat you if I pit you, right?" Besides, I haven't cheated anyone! ”

"Haven't cheated anyone? So first of all, what role am I making a cameo? ”

Gu Sisi was still a little unconvinced, and she wanted to ask clearly.

A man's mouth, a deceitful ghost.

Zhang Sheng won't lie to her on some things, but for others, it's hard to say.

I haven't cheated anyone, and I can say this kind of thing.

Can you believe what he just said?

"A beautiful woman who was shopping, after the appearance of the Transformers caused chaos, she ran in a panic, and then there was a fall, and a Transformer crossed over her head and screamed loudly in fright." Zhang Sheng smiled and said, "It's easy for you, right?" ”

It's easy indeed.

Gu Sisi's current acting skills are indeed overkill.

It doesn't seem to be hanging up when he appears, and it's not a character who looks out for a few seconds after wearing makeup all day.

Gu Sisi nodded in agreement.

However, when I was shooting, I regretted it.

"You're not going to give a close-up of my screaming face, are you?" Gu Sisi said, "If you are made into an emoji by fans, see if I don't"

"Don't worry, it won't!" Zhang Sheng said, "You are a background board at most, and the real protagonist is the Transformers who pass over your head." ”

When Gu Sisi heard this, he pursed his lips.

This is to avoid being made into a meme, but why can't you be happy?

(End of chapter)