The domestic film market is gradually expanding, and there are more and more films breaking one billion or two billion.

Of course, film investment is also getting bigger.

Movies with more than 100 million investments are already common.

Movies with hundreds of millions of investments are not uncommon.

The investment of more than 500 million yuan will basically produce one or two every year, or even more.

Like Zhang Sheng, there are 700 million or 800 million moves, but there are very few.

Or other than Zhang Sheng, basically no one dares to come so big.

After all, it is not so easy to break the box office of 2 billion, and if the investment is too large, the risk is naturally not small.

Therefore, with an investment of 500 million, it is a proper blockbuster in China.

However, the real shooting and production cost of 500 million yuan is probably really very small, and it is estimated that Zhang Sheng's movie has reached it.

This kind of big investment usually invites big-name actors.

Those big-name actors are well paid.

Unlike Changsheng Entertainment's movies, the main actors almost all don't get paid.

Like in "Transformers", Ihozin and Wu Jie both get dividends.

As for Shen Bo and Wang Jun and others, they just starred in friendship and got paid.

However, if the film is good enough at the box office, there will definitely be red envelopes.

Changsheng Entertainment is still very "people-money" in this.

There are more and more blockbusters in Chinese-language movies, but the blockbusters that can really compete with those blockbusters in Hollywood are probably only those movies of Changsheng Entertainment.

And "Transformers" is undoubtedly one of them.

Even if it's just a trailer now.

It is not difficult to see from the trailer that this movie has a lot of big scenes and special effects are also very popular.

Put the film on the international scale, and it's definitely a blockbuster.

It's not just a pseudo-blockbuster like other Chinese-language blockbusters.

The popularity of the trailer faded, and Zhang Sheng held the first promotional conference with the main creative lineup of the film.

Fang Long and others were also present.

At the press conference, Zhang Sheng even directly pulled the "Transformers" props from the time of filming to the scene.

Optimus Prime and Megatron stand in the middle, flanked by Transformers such as Bumblebee and Red Spider.

It's definitely an eye-catcher.

Not to mention anything else, Fang Long was stunned when he arrived at the scene.

"The merchandise of the film should also be released with the release of the movie, right?"

Fang Long looked at those transformers and couldn't help but ask Zhang Sheng.

These should be very popular as figurines, right?

"Hmm!"

Zhang Sheng nodded.

There is nothing to deny this.

Changsheng Entertainment's development in film and television peripherals may not be as good as Hollywood's top film and television companies, but in China, it is definitely one of the best.

"Cheng Peng, bring two sets to Brother Long."

Zhang Sheng then said to the assistant next to him.

Fang Long was a little wrong, but he just smiled and did not refuse.

He is actually very curious about what the film and television peripherals of this movie look like.

Cheng Peng quickly brought two sets of toys to Fang Long.

"Huh?"

Fang Long took it with some surprise.

Because Cheng Peng brought him two toy cars.

However, it was soon relieved.

Transformers are also known as Autobots.

This toy.

Figurines?

Fang Long suddenly found that his understanding of film and television peripherals was a little superficial.

He suddenly had a feeling that Zhang Sheng filmed this "Transformers" in order to buy this toy better.

"Don't mind, do you?"

Fang Long couldn't wait to pick up one and dismantle it, ready to take a look.

It's something to learn.

Xingyao Film and Television also wants to develop film and television peripherals.

However, out of politeness, Fang Long still asked Zhang Sheng before opening it.

Zhang Sheng shook his head.

Naturally, he didn't mind.

Fang Long quickly removed the package, and then pondered how the car could become an Autobot.

If the movie is popular, I'm afraid this toy will sell like crazy.

Compared to those figurines, this toy is definitely a temptation for children.

Perhaps, it's not just kids who want to play.

He can't help but play at such an age, you can imagine how charming it is.

"Brother Sheng!"

Wang Jun watched Fang Long play a little excited.

He wants it too.

"Both!"

Zhang Sheng smiled and said.

I prepared quite a few this time.

Not only for the main creators, but also for those media reporters.

For the sake of nature is propaganda.

It's not just about promoting movies.

The movie and its peripherals will be promoted at the same time, but there are some differences in the intensity before and after the release.

The press conference began soon.

When media reporters entered the scene, they were instantly attracted by those Transformers.

Is this a prop for filming?

I'm afraid it costs a lot of money for this item, right?

The press conference went smoothly, and in the reporter's question session, Zhang Sheng was undoubtedly the focus of the focus.

A lot of questions from media reporters are directed at him.

"Director Zhang, is there a difference between work before and after marriage?" The reporter asked, "For example, what is the difference between this promotional film and the previous promotional films?" ”

"It really feels different from the movies that I've been promoting in the past. However, it has nothing to do with before and after marriage. Zhang Sheng said, "The reason why it's different is actually very simple: the movies promoted are different!" ”

Different movies are promoted in different ways.

It feels different.

"Director Zhang, fans always say that the Golden Dragon Award owes you a best director? You also said that it is not the Golden Dragon Awards that owes you a best director, but you owe fans a best director. Another reporter asked, "So, can this "Transformers" be the best director you owe fans?" ”

"As I said, 'Transformers' is a very pure commercial blockbuster." Zhang Sheng said, "This kind of movie, if you win some technical awards, it is still possible." As for the best director, and actor awards or something, I really haven't thought about it. ”

Other awards, impossible.

Zhao Ting may be lucky enough to get a nomination for Best Newcomer.

It is estimated that it is only a nomination.

"What about the next movie?" A reporter asked.

In fact, in the eyes of many people, Zhang Sheng is definitely capable of winning the Golden Dragon Award for Best Director.

It's just a question of whether he wants to or not.

His screenwriting ability is so strong, if he really wants to win it, it is not impossible to write an award-winning script.

Not to mention that you must win, at least the chances of winning the prize are much greater.

"The next movie?" Zhang Shengleng paused for a moment, then smiled, "It's too early to talk about it, let's talk about this "Transformers"!" ”

"Transformers" hasn't been released yet, so let's talk about the next movie of a fart.

Of course, the main thing is that Zhang Sheng didn't think about it himself.

"Zhang Shuo's "Transformers" is a more pure commercial blockbuster than "Inception", so do you think this film can surpass "Inception" at the box office?"

Although the domestic box office of "Inception" is not the first, the cumulative global box office is the first in Chinese films.

If you want to surpass, where is it so easy.

There are many factors that affect the box office of a movie.

The movie itself is just one of them.

"It's hard for me to predict this, after all, there are too many uncertainties that affect the box office of a movie." "However, the box office of this film will definitely not disappoint, because I am very confident in the quality of this film." ”

Compared with the box office of "Transformers" and "Inception", it is really difficult to say.

However, Zhang Sheng is confident that this film will definitely bring more revenue to the company than "Inception".

Perhaps, the profit of film and television peripherals may exceed the movie itself.

Of course, who knows how.

Whether it is the box office or film and television peripherals, the original version has no reference value.

Zhang Sheng was the focus of the press conference, but he was not the only focus.

After all, there was Fang Long, an international superstar at the press conference.

Although the reputation has collapsed a little in recent years, people have been famous for decades, and the foundation is still there.

What's more, his cooperation with Zhang Sheng is still very exciting.

In addition, Wu Jie is now a proper super-line, and he is still a powerful one.

One of the actors with the strongest box office appeal.

How could he be ignored by the media?

And what about Ihozinc?

The top number one is still sitting steadily.

Changsheng Entertainment's most profitable artist, his popularity is not blown.

Naturally, these people were inevitably asked by the media.

Even Zhao Ting is not being ignored by the media.

Compared with being snubbed at the movie launch conference, this time is undoubtedly much better.

After signing with Changsheng Entertainment, although Zhao Ting has not yet released or started film and television works, she has seen a lot of variety shows or something, and she has a full sense of existence.

Now she is also a little famous.

After the movie is released, Zhao Ting should be popular.

After the film promotion conference, the topic is still very strong.

The publicity effect is naturally good.

Countless fans have the desire to watch movies because of this.

And the "Transformers" toy also became popular.

After Ihozin and others got the toys, they also "snorted" on Weibo.

In fact, it is propaganda.

And the publicity effect is excellent.

The movie and film and television peripherals are promoted at the same time, and I have to say that Changsheng Entertainment is still very confident in Zhang Sheng's movie.

After all, if the movie hits the street, it is almost impossible for the film and television peripherals to sell well.

Not long after, the second trailer was released.

The time is longer and the content is more, which naturally makes fans' expectations skyrocket.

The trailer is cut, and Zhang Sheng is still very level.

And in terms of publicity, Changsheng Entertainment is still very powerful.

"How many films did the film take?" Wu Jie asked Zhang Sheng and said, "There don't seem to be any decent films released during the same period, so the film schedule should be very high, right?" ”

After "Transformers" was finalized, all movies of some scale chose to avoid it.

Not in the first half of the month, not in the second half of the month.

Not to mention blockbusters, not even a medium-sized film has been released.

Zhang Sheng's film is too panday.

In this case, how can the film schedule of "Transformers" be low.

What's more, there is also the support of the first and second largest cinema chains in China behind the investors.

"Forty-eight percent!" Zhang Sheng smiled and said.

"Huh?" When Fang Long heard this, he was a little surprised, and said, "This should be a record-breaking, right?" ”

It really broke the record of the highest film schedule.

Fang Long inevitably sighed a little.

He hasn't won 30% of the film schedule.

Sure enough, it's good to hold the cinema chain in hand!

Fang Long has also worked hard in the theater, but he is not as wealthy as Changsheng Entertainment.

In the future, Changsheng Entertainment and Penglai Pictures will be pulled, and there should be an advantage in the film schedule, right?

(End of chapter)