Of course, going to the United States is not only for tourism, but also for preparing your industrial factories to enter the European and American markets.

Although Galaxy Holdings' sales have been connected with the procurement of many chain retailers, this alone is far from enough, and many big things need to be decided by him personally.

As a cautious traverser, Chen Zhiwen is very concerned about his own safety, when he is in Hong Kong, there are basically two or three bodyguards around him, when in a relatively safe place in a prosperous area, these people will hide nearby, when in a remote place, they will be close together, at the beginning, Chen Zhiwen is not very adaptable, but after a long time, he will get used to it.

This time I went to the United States, I paid more attention to safety, several bodyguards were all brought on the plane, and I also brought my assistant Anqi, as a top student of Hong Kong Chinese University, not only beautiful, but also very capable, and any task can be completed safely.

From Hong Kong to RB Tokyo to Los Angeles in the United States, plus refueling in the middle, it took a total of 24 hours to get to the United States, but fortunately, the first class cabin is large enough to sleep lying down, and people don't feel tired at all when they get off the plane.

There are also people who pick up the airport in the United States, and several sales of Midea companies have come to the United States before.

"Chen Sheng, this way." Sales Zhou Yuncheng took Chen Zhiwen and his party to the parking garage next to the airport, where two five-seater Cadillac SUVs were already waiting.

"It's a good car, it's big." After Chen Zhiwen got in the car, he took a look at the interior of the car, Lao Mei's car has a lot of space, it is not a problem to sit in the back row and Erlang's legs, the seat should also be leather, except that the high-tech feeling is not as good as the future generations, the others are really good.

Zhou Yuncheng said with a smile: "American cars are like this, they are all very big, some time ago there was no gas everywhere, and there are fewer such large cars, and they have been better recently." ”

"The show has just begun." Chen Zhiwen smiled, just this month, OPEC resumed oil supplies to the West, and finally stabilized the global economic market, but the price of oil has risen, and it is impossible to return to the previous price of 3 US dollars a barrel, one of the fundamental reasons for the rapid development of the Western world after World War II is low energy prices, and inflation has remained low.

Since the 70s, oil prices have skyrocketed, inflation has exploded, and the United States has raised the benchmark interest rate to more than 10% in the 80s, with a maximum of 16%, and it took several years to suppress inflation, followed by the wave of globalization in the 90s, and the low-cost products represented by the mainland have hit the Western market for a long time, so that Europe and the United States have lived a decades of low prices.

Of course, there is also a big credit to the development of computers, the Internet and later the mobile era, which not only added a huge cake, but also reduced operating costs for all walks of life.

These dividends have enabled the global economy to develop smoothly for 50 years.

Along the way, Chen Zhiwen probably asked Zhou Yuncheng about the situation in the United States in the past few months, and at the end of last year, Zhou Yuncheng came to the United States to conquer American retailers.

At present, the large retail giants in the United States are Celtic Supermarket and Sears Department Store, which are the top 100 companies in the United States, with an annual turnover of more than 10 billion US dollars, and their supermarkets or department stores are all over the United States.

But Mr. Chen's request for him was not to enter the supply chain of the two supermarkets, but to be a medium-sized Walmart supermarket headquartered in Arkansas, with a turnover of almost two or three hundred million dollars a year.

Under the constant "hospitality", a deputy manager of Wal-Mart's purchasing department also became good friends with Zhou Yuncheng, and Red Bull also entered the counters of several Wal-Mart supermarkets, but the location was very poor.

Of course, other supermarkets also have other people in charge, but they will not be as wholehearted as Wal-Mart, most supermarkets, Red Bull's sales department is free to send products, some small supermarkets after confirming that the certificate of the drink is okay, naturally did not refuse, put the drink on their own cabinet.

In addition to supermarkets, there is also a direction, that is, to send people to deliver drinks to the truck driver transit station in the United States, in the United States, there are many truck drivers, they also often drive at high intensity or even at night, people often pay fatigue, Red Bull is specially used to relieve fatigue, the effect is stronger than coffee, and it is very convenient, you can drink it directly when driving.

After being confirmed by the truckers, these truckers, who are richer than the normal middle class, have also bought a lot of them, as well as factories that work night shifts, especially in the auto industry in Detroit, where Red Bull is also suitable for their workers.

It's just that, from the perspective of the overall market, the number of these two groups is too small, and in the absence of special channels, special people are sent to serve these, and the loss of pants is gone.

"The price of Red Bull is so expensive, it's normal to sell it badly in the supermarket." Chen Zhiwen smiled and said that in the United States, the terminal price of Red Bull is 0.5 US dollars, the volume is only 200ml, and the price is three or five times that of ordinary Coke.

"Judging from the feedback from truck drivers and night shift workers, the Red Bull pick-me-up effect is very good, many people in American cities stay up late, and there are many people who like to exercise, what we need now is to let them know the effect of Red Bull." Zhou Yuncheng hinted a little.

"I'm here to do this in the U.S., I'm going to find a good spokesperson, and the company is ready to invest a lot of money in the advertising market." Chen Zhiwen nodded and said, drinks or food, the most needed is advertising, there is no popularity, and ordinary people dare not eat this thing in their stomachs, the Red Bull of later generations is one of the top advertisers in the world.

The car soon arrived at the Intercontinental Hotel in Los Angeles, and after a night's rest, a blond-haired man with glasses came to visit early the next morning.

"Hello Mister-Chen, welcome to Los Angeles, nice to meet you." The person who came shook hands and said.

"Hello, Ron." Chen Zhiwen also shook hands, the person named Ron, a well-known lawyer in Los Angeles, but he is not the kind of lawsuit, but the type that specializes in serving the rich and rich.

Ron said, "Mr. Chen, I have already talked to Terry Bradshaw's agent about working with him, and their reply is that this is the price. ”

Looking at Ron's outstretched two fingers, Chen Zhiwen asked, "$2 million?" How many years is the contract? ”

"Three years, these three years, Terry Bradshaw will cooperate with you to shoot three commercials, but the time must be less than 30 seconds, and if you exceed it, you will have to charge separately, and if there are other activities, you can also find him, but you have to charge separately." Ron said.