34 Auto parts business
"Our price is still very competitive compared to RB's local suppliers." Lei Shengli smiled helplessly: "Toyota is actually looking for other suppliers in Wanwan South Korea, not the radio industry, it seems that Toyota is not ready to produce all the parts locally." ”
"It is normal that when the industry develops to a certain extent, it will definitely be deindustrialized, especially the low-end market, which will inevitably be eliminated." Chen Zhiwen said.
In the later stage of the development of industrial powers, the labor cost of the whole country will inevitably rise, which leads to the low-end manufacturing industry being oppressed by labor costs can not make a profit or even a loss, and because it is a low-end manufacturing industry, other developing countries can also produce, they have low labor costs, the products made are cheaper, there may be certain quality problems, but after all, there is still a strong price advantage.
On the other hand, the customer side will naturally choose a lower cost supplier, as long as the price is cheap enough, a little quality problem is also acceptable, especially after the popularization of containers, the cost of shipping has dropped significantly, globalization has begun to kick off, which will be more of a transfer of manufacturing.
This is also the reason for the rapid development of Hong Kong's manufacturing industry in the next decade, but unfortunately, Hong Kong did not seize the opportunity of technological upgrading, which eventually led to the complete decline of the manufacturing industry.
Lei Shengli said with some joy: "Although our price is much lower than that of RB manufacturers, the profit of car radios is still far higher than that of civilian use, and there are so many car brands, as long as we enter the market, there will be too many opportunities in the future." ”
"This is indeed an opportunity, and after this time it is confirmed, we will take the initiative to attack other car brands." Chen Zhiwen nodded and said that globalization has just begun, and it is a big change to the division of labor in the manufacturing industry of the entire world, including many large companies, their actions are very slow, and as long as they take the initiative, the potential possibility is still relatively large.
"That's what I thought, too, but it's going to cost a lot more?" Lei Shengli asked.
"Cost is not an issue, as long as I see the results." Chen Zhiwen nodded and said, the automobile industry is the crystallization of industry, even if he can't make a car for the time being, he has to make a few parts first.
"Okay, then I'll be relieved." Lei Shengli said happily, when he was in the world before, although the boss was also very good, but he was very strict in spending money, compared to the current boss, the difference is too far, but this is not to blame the former boss, because there is really no money, I don't want to see this in front of me, Central rented an office building, Kowloon here The factory building is its own, and there is an injection molding factory not far away, the old equipment is thrown away, and the new ones are all replaced, and they are making every effort to produce plastic parts of their own electrical products.
It's good to be rich!
Chen Zhiwen glanced at the fan not far away next to him and asked, "How is the business of Midea fans?" ”
"It's also very good, customers in Hong Kong and Southeast Asia have placed a lot of orders, we have almost 200,000 units in our hands, but RB is our largest market, but it hasn't started to heat up yet, and it is estimated that there will be more orders until next month." Lei Shengli replied.
"Have you lowered the price to capital protection?" Chen Zhiwen asked.
"It's dropped, but the price of plastics has risen too much, and the price is about the same as last year, but we haven't gone up when others have risen, and there are more orders in Southeast Asia, and the old customers on the RB side are also very interested." Lei Shengli said.
"What about the U.S. side? Do you have any plans to expand the market? Chen Zhiwen asked, the reason why I don't talk about Europe is because the summer is basically not hot, and the fan market and air conditioning market are very small.
Lei Shengli replied: "We contacted some supermarket chains in the United States through Red Bull's channel, and they also said that they were a little interested, and we also sent samples by air, and also sent people to the United States for activities, but under normal circumstances, if you want to enter a supermarket of a certain scale in the United States, there is a certain process, which takes time, and the fan is only used in summer, I estimate that we may not be able to catch up this year." ”
"Forget it, Anxin is mainly responsible for these air conditioners and refrigerators." Chen Zhiwen nodded and said, "You have also changed the fan, let the Asian market test the water first, right?" ”
The after-sales cost of overseas customers is also graded, the cost of Southeast Asia will obviously be much lower, and it may even be similar to Hong Kong, non-Asian developing countries are a little higher, the highest is naturally Europe and the United States, if the refrigerator air conditioner in Europe and the United States is broken, many people are directly thrown, if it is within the warranty period, it will naturally have to be replaced with a new one, and all costs are naturally the responsibility of the manufacturer.
This kind of after-sales method, if you don't have full confidence in your products, you must not enter, otherwise, a small batch of after-sales problems will make you bankrupt.
Therefore, another benefit of Chen Zhiwen to let air conditioners and refrigerators enter the Middle East market first is to understand the quality of their own products, study and solve problems if they have them, avoid them in the future, improve product quality, and form a virtuous circle.
Coupled with the harsh temperature in the summer in the Middle East, if it can stabilize in the Middle East and reduce the after-sales service to the extreme, Chen Zhiwen will be relieved to enter the European and American markets.
It's the same with fans, try the water in Hong Kong and Southeast Asia, and wait for the northern hemisphere to reach winter, and then send it to South America and Australia, as long as the price is cheap enough, there is no reason for dealers in these countries to disagree.
"Okay." Lei Shengli agreed, seemingly hesitating, and he said: "Chen Sheng, there is one thing related to the company's production capacity, which is about to come to summer, and under normal circumstances, the production capacity of the factory will be reduced a lot in summer. ”
"Do you want to install a large industrial air conditioner?" Chen Zhiwen understood the meaning.
The main manufacturing industries in Hong Kong are garments, textiles, and toys, although the total output value is very high, but most of them are small workshops, rented one-story or half-story industrial office buildings, how can it be possible to install air conditioning for workers, and a few will install them better for workers.
But Midea's factories are all its own, and the building naturally needs to install large-scale industrial air conditioners.
"Yes, and the heat also affects the quality, although the air conditioning refrigerator is also assembled, but the process is more complicated, the future car radio is for the car, the importance is higher, if people are too hot, they may make mistakes, the fan does not matter, you can not install." Lei Shengli said.
"If you want to pretend, you will be fully equipped, if you don't say it, I will forget, and Qin Zhihao will not mention it." Chen Zhiwen said: "The three industrial buildings are installed together, and you are responsible for this matter." ”
Installing air conditioning is conducive to productivity and quality, and at the same time, it will be much better for your own employees, which should still be given.
"The empty one needs to be installed as well?" Lei Shengli asked.
"Of course, do you think these three buildings will be enough for next year?" Chen Zhiwen smiled and said.