FEDMART is a listed company, Chen Zhiwen's acquisition needs to apply to the US Securities and Exchange Commission, but a small and medium-sized supermarket, the bottom of the US stock market, the CSRC will not care at all, Citibank activities, the application was approved after a week, and the board of directors that controls the stock more than the general agreed to the transaction price was directly set.

As for the U.S. Department of Commerce, like the Securities and Futures Commission, it doesn't care about this kind of small supermarket chain at all, and the supermarket industry is not in the list of industries that the U.S. Department of Commerce does not allow foreign investment, unless the foreign capital acquires a super-large supermarket in the United States, the Department of Commerce may intervene, otherwise, they are happy to see foreign investment in the United States in this infrastructure industry, just like a few decades later, the European and American governments are very welcome to Chinese capital to build hotels in the United States, and there can be investment, and it can also drive employment, and does not affect national security. Who doesn't love this kind of investment?

However, in order to avoid being discovered by Hong Kong, Chen Zhiwen still used the Bermuda registered head office to acquire Fedmart, and no one cares who is behind the acquisition of a supermarket.

On August 26, 1974, with the approval of the Securities and Futures Commission, Fedmart was successfully delisted and became a wholly-owned enterprise.

After the acquisition was completed, Chen Zhiwen once again came to the headquarters of Fedmart.

It is a three-storey office with mainly administrative staff such as customer service, purchasing, logistics, and human resources, and is only two minutes away from the nearest Fedmart supermarket.

Everyone in Fedmart also knows that the Asian accompanied by Pierce is now their own boss, and many people are a little nervous, for fear that the new boss will come to lay off employees, because the company has been losing money in recent years, and after the oil crisis, the economy in the United States has been very poor, and many companies in the outside world are also laying off employees.

The area of the office building is not large, and it takes ten minutes to turn around, and then, Pierce and Chen Zhiwen came to an office, and there was a smell of paint in it, which was obviously prepared by Pierce for Chen Zhiwen recently.

Pierce personally made a cup of coffee for Chen Zhiwen and said, "Mr. Chen, I heard Mr. Ron say that you like this brand of coffee, and I specially prepared some for you." ”

"Thank you." Chen Zhiwen was normal on the surface, but he could only laugh awkwardly in his heart, he didn't have any favorite coffee, but when he met Ron before, the coffee prepared by the other party was not bad, so he pushed the boat and said that he liked it very much.

"Mr. Chen, now that the Fedmart company is also owned by you, is there any other plan for the next development plan besides purchasing cheap goods from Hong Kong?" Pierce asked as he sat down.

"Of course, I plan to invest in a new store, but it's a different brand, and the way it operates will be different from Fedmart." Chen Zhiwen said after putting down his coffee.

"A new brand? Is it also a warehouse supermarket? Or is it something else? Pierce asked.

"It's still a warehouse supermarket, but the customer target I'm going to target is not commercial purchases, but all people." Chen Zhiwen said with a smile.

The history of warehouse supermarkets has been born since the 40s, but the scale before was not very large, and it was far from comparable with the more traditional department stores and the new supermarkets led by Wal-Mart, until the original history of 1976, Saulpiers's re-entrepreneurship created a new model.

"Everyone? How is this possible? Want to give up membership? "Fedmart has tried to cancel the membership before, but it has been very poor. ”

Chen Zhiwen denied: "It's not to give up members, the membership system will still exist, members are also the core part of the warehouse supermarket, but the target group of the warehouse supermarket is wrong, only the nearby factories, companies as customers, this scope is too narrow, if you want to develop better, you must develop all the nearby consumers as customers, the civilian market, is the largest market in the world, do not seize this market, we will never be able to fight other types of supermarket chains." ”

Before 1976, the main service objects of warehouse supermarkets were nearby factories, companies, commercial institutions, government departments and their employees, etc., these companies and institutions purchased a large volume, and the variety of products purchased was not much, and the characteristics of warehouse supermarkets are not many varieties, but each of them is very large.

This is also the origin of the establishment of warehouse supermarkets, in the era of all kinds of supermarkets, warehouse supermarkets with fixed institutional customers, gradually survived, become a small category of the retail industry.

But the success is also a failure, and the large-scale procurement of institutions has given warehouse supermarkets a chance to survive, but it has also limited its development, after all, the purchase volume of these companies is limited, far less than the customers ---- all of other supermarkets. And when other supermarkets are fiercely competitive, they will also notice the company's procurement of this category, and it is not difficult to enter it to grab a job, just give a discount, which is also one of the fundamental reasons why the development of warehouse supermarkets to the 70s is gradually difficult, because at the capital level, the general scale of hundreds of millions of dollars of warehouse supermarkets can not compare with those traditional retail giants with a turnover of billions of billions.

"But how do you get a normal person to pay for the membership? Although this amount is not much, the average person will not spend money first and then come to shop. Pierce asked puzzled, Fedmart had tried to invite ordinary people to shop before, which had broken the rules of warehouse supermarkets, but it had no effect, it was too difficult to let ordinary people spend money to consume, and it was not possible to do membership and let them shop like ordinary supermarkets, and ordinary residents were obviously more willing to go to normal supermarkets.

"So we need a new approach." Chen Zhiwen nodded and said: "I know that you tried to reform a few years ago, but failed, the most fundamental reason for this is that the number of SKUs (commodity types) in warehouse supermarkets is too small, so that ordinary users do not have too many choices, and under normal circumstances, they will not buy too much, but now is a good time, because everyone has no money during this time." ”

"The recent economic situation is really not good, even the company's procurement has dropped a lot, the cost of our warehouse supermarket is much cheaper than other supermarkets, but what to do to attract surrounding users to consume?" Pierce frowned and asked, it is not possible to engage in a membership system, nor can it be a membership system.

"The current economic situation, oil prices are expensive, prices are expensive, theoretically speaking, the most money-saving way for users is to buy enough cheap goods at one time and store them at home, which is the lowest cost, which is also in line with the operation mode of warehouse supermarkets, and what we want to do is to encourage this consumption." Chen Zhiwen smiled and said, "We want to launch a membership system that can return cash." ”