Chen Zhiwen continued: "In addition, I need you to pay attention to a special thing, that is, when different products are placed together, what will be the difference in their sales data, I need to study the general shopping habits of users. ”

"Shopping habits?" Pierce thought for a moment and said, "I also know a little before, many supermarkets will put beer and snacks together, put children's toys at the bottom of the shelves for children to see, and put chewing gum at the checkout, which will increase sales a lot." ”

"That's pretty much the logic, but these are just lessons learned, I need a lot of data, real data, real statistics, in the future, we can use these as a basis to optimize the placement of supermarket goods, so as to improve business efficiency." Chen Zhiwen said.

In later generations, big data controls everything, people's most inconspicuous consumption habits are actually a big data law, as long as you master this data law, you can maximize the development of users' shopping needs, because many times, consumers do not know what they need, and if the supermarket has data, it can inform consumers to the greatest extent.

Although it is not as big data as the Internet, it can also greatly increase the turnover of supermarkets and meet the shopping needs of consumers.

"It's a very large amount of data, it needs a lot of statistics, and it also needs a large computer to store it, which can be very costly." Pierce thought for a moment and said.

"I know this, this is not something that can be done in a few years, first have a plan, start to observe, and when we have more supermarkets in the future, I will use a special fund to do this." Chen Zhiwen nodded and said.

At present, personal computers have not yet appeared, large computers are commercial, very expensive, and when a few years or even 80 years later, personal computers will become popular, which is very suitable for supermarket statistics.

The statistics of these data also require a lot of labor, a lot of labor, and it will take several years, the cost is too high in the words of the Americans, and it is difficult to transfer people from Hong Kong, but as long as you wait for the reform and opening up of the mainland, you can find a bunch of international students to do this, which can not only greatly reduce your own costs, but also help these people find a way to fill their stomachs.

As far as he knew, at that time, the students sent from the mainland to study in the United States only had a few dollars on each person, and fortunately, the American university had chartered accommodation, otherwise the bridge cave would not have been able to live without a quilt.

"Okay, I'll let the employees observe it and record it." Pierce nodded and said, the easiest to find is still easy to find, and this does not cost anything.

Chen Zhiwen continued: "Mr. Pierce, after I return to Hong Kong this time, I will set up a trading company, you will sort out the goods that fedmart and Costco will demand in the future, mark the demand, and I will ask my trading company to find suitable cheap and high-quality alternatives in Asia, and then I can send them here for testing."

Let's start with ordinary clothing, ordinary hardware products, simple electronic products, small household appliances, snacks and drinks. ”

Hong Kong's trading companies naturally give priority to purchasing from Hong Kong, or the nearby Wanwan, and Hong Kong's manufacturing industry is best at the clothing industry, hardware products, and small electronic products.

Of course, you have to add Midea fans, but it's already August, and the summer in the United States has passed, whether it's air conditioning or fans, it's out of season, and the refrigerator will send some over, as for the radio, this thing can only be sold to some homeless people in the United States, and there is no market for it for a long time.

"I've been ready for a long time." Pierce smiled and said: "Before Mr. Chen said that he would purchase from Hong Kong, I sent someone to classify the company's purchased products and sorted out a list of materials suitable for Hong Kong's exports. ”

"Okay, you're interested." Chen Zhiwen smiled, took the list, and took a casual look, the top is really clothing, men, women and children, from socks, shoes, pants, clothes, hats, everything, at the same time, there are some bed sheets and other goods, less tens of thousands of dollars, more hundreds of thousands of dollars, the amount is not very large, after all, the current Fedmart annual turnover is only 180 million US dollars, and there are many varieties of clothing, which is enough to feed many Hong Kong garment factories.

And below are some pliers, screwdrivers and other hardware products, the United States labor is expensive, many things can only be done by themselves, the general family needs a complete set of tools, so the sales of hardware tools in the supermarket are very large, but because it is not an industrial product, the quality requirements are not high, it belongs to low-end hardware products, and it is very suitable for those small hardware companies in Hong Kong.

Then there are not many of them, when it comes to electric goods, any supermarket is very cautious, one is very troublesome when it is broken, and then it involves safety, even if it is a supplier designated by the boss, it must be carefully reviewed to confirm that there is no problem before you can try to put it on the shelves in small batches first, otherwise there is a problem, it will be very troublesome, and besides, there is no certain reputation, and no one will buy it.

After receiving the list, Chen Zhiwen chatted with Pierce about the methods of supermarket operation, although Chen Zhiwen had no experience in the supermarket retail industry in his previous life, but with the help of the Internet, he knew far more about many things than people in this era who could only rely on TV and newspapers to understand other things.

"Classify users according to their purchasing habits and predict in advance what they need to buy?" After listening to some of Chen Zhiwen's insights, Pierce thought for a while and said: "When we were serving large customers before, we would also have this awareness, but for each customer, this number is too much, right?" ”

"Of course, it is not for each customer, but roughly according to the type of goods purchased by the customer, to judge his daily shopping habits and economic strength, divided into several or dozens of categories, and then send them different advertising leaflets, so that the effect will be much better." Chen Zhiwen explained.

Big data is difficult to mature in this era, but probably classification can still be barely done, at present, European and American supermarkets often send flyers to customers during the promotion period, but the leaflets for each customer are exactly the same.

There are not only the restrictions of the times, but also the trouble of a wide variety of goods, but the warehouse supermarket is much simpler, because there are not many types of goods, and at the same time, because the customer is stuck by the membership fee, the number of customers is not as good as that of ordinary supermarkets like Wal-Mart, which makes targeted publicity have a certain possibility.

This is also the most basic data analysis, Wal-Mart in the 80s, once spent a lot of money on data reform, is also one of the main reasons for its success, now although the time is a little earlier, but Costco's special business model determines that it has to process much smaller data than normal supermarkets, even if the simplest users are divided into three or five categories, it is much more effective than sending advertising leaflets indiscriminately.

First do a general analysis, basic preparations, and wait until a few years after the emergence of personal computers, the cost of supercomputers will drop significantly, and then the data revolution can be carried out a few years before Wal-Mart.

"You can try this, but I can't figure out how to do it for the time being." Pierce said with a frown.

"There's no rush to this, take your time." Chen Zhiwen smiled and said: "The first important thing now is to find a suitable venue for our new store. ”