"By the way, there's one more thing." Chen Zhiwen asked again: "Dad, you have good connections in Hong Kong, do you know some owners of manufacturing factories that make clothing and hardware, I have a batch of overseas orders in my hands, and I want to find people who can cooperate in quality, scale and integrity." ”

"Clothing, hardware?" Chen Tianfu thought for a while and said: "I don't know a few hardware, you may not know, here in Hong Kong, there are few hardware companies that can develop to a large scale, are some small workshops, clothing is quite large, I also know a few, to say the most suitable cooperation, I recommend a person, Zeng Xianzi, but his company only produces ties, called Jinlilai." ”

"Goldlion? Seems to have heard of it. Chen Zhiwen subconsciously said, in the later generations of this brand has a lot of fame, in the 80s, Zeng Xianzi is a famous tie king in Hong Kong, but also Hong Kong manufacturing industry to seize the opportunity in the mainland, and has been living until the 21st century one of the manufacturing companies, its initial product is the tie, and then began to expand to men's ready-to-wear, shoes, leather goods, accessories, etc., take the high-end route, which is extremely rare in Hong Kong.

"I'll look for it." Chen Tianfu stood up, came to the back of the desk, took out the leather bag from the drawer, flipped through it for a while, took out a business card, handed it to Chen Zhiwen, who also came to the side, and said: "This is his business card, you keep it first, and I will call him tomorrow, and then you will make an appointment?" ”

"Okay." Chen Zhiwen nodded and said.

"Also, there are a few more here, all of them are made of clothing, you take them first, you can arrange for someone to contact these yourself, I just have these people's business cards, I am not very familiar." Chen Tianfu handed over a few more business cards.

"Shoes, socks, underwear? It's quite complete. Chen Zhiwen smiled and said.

Chen Tianfu said: "From head to toe, there is nothing that the Hong Kong garment industry can't do, but most of them are OEM for foreign brands, and a few are their own brands, and these are also low-end routes, and the sales terminal is also controlled by outsiders." ”

"Normally, as long as the garment factory has orders, the investment does not cost much, but brand building requires real heavy asset investment." Chen Zhiwen said with a smile.

The history of the development of global clothing brands, there is no need to set up their own terminals, foreign Adidas, Nike, Uniqlo, the future of domestic Heilan House, Anta, Bosideng, etc., all need to open a large number of stores, which requires a large amount of capital investment, at least in the early stage, but when there is fame, you can choose to join, there is no need for heavy asset investment, but it is only relative to their own stores, in fact, even if the franchise system is adopted, a large amount of investment in publicity is required, and the advertising investment is not large. No one will join either.

"How did you get an order from the overseas garment industry?" Chen Tianfu asked casually.

Chen Zhiwen shrugged and said, "It's nothing, it's just a supermarket in the United States." ”

Then, Chen Zhiwen described the general situation of the acquisition of Fedmart, but did not elaborate on the operation mode of the supermarket that is too complicated.

"You are really bold, you dare to invest in the retail industry in the United States, although the materials in Hong Kong are indeed cheap compared to the United States, but the risk is still too great." Chen Tianfu said with some concern.

"I have considered all of these, and it can be regarded as one of the risks, but there should be no big problem, the company's financial situation, I will ask the third party to audit once a quarter, even if there is a problem, as long as the general direction is correct, a little loss is also acceptable." Chen Zhiwen nodded and said.

Don't say that the supermarket is far away in the United States, even in Hong Kong, there will be moles inside, as long as high-intensity supervision measures are taken to suppress the number of moles, there is no need to completely do nothing, the company's business direction is fine. Besides, many capable people, it is normal to have gray income, this is the rule of the industry, as long as it does not affect the interests of the company too much, most of the bosses are also blind to one eye, human nature, no one is a saint, if it is not appropriate to give some benefits, who will work for you well? At the same time, it's not a good way to control people and manage the balance of their subordinates.

"That's okay, your own business, make your own decisions, I won't worry about it." Chen Tianfu said with a chuckle, it's useless to worry, the scale of his son's business has far surpassed his, and his business methods and vision are completely different, and his so-called decades of experience in shopping malls are no longer very useful.

At present, the father and son have a total of 12 industrial office buildings, with large and small areas, high and low floors, and dozens of industrial office properties in floors, with a total area of more than 2 million square meters.

The annual rental income alone is more than 15 million Hong Kong dollars, but the corresponding debt is also very heavy, and this rent can only barely pay the interest of the bank, but it is enough, and the price will double after two or three years, and then change hands.

The next day, Chen Zhiwen came to the headquarters of Galaxy Holdings, a year after its establishment, it also has the same prospects as other office buildings, all kinds of white-collar workers are busy, whether it is Red Bull or Midea, are focusing on overseas markets, and a lot of manpower is needed to be responsible for communication, so the headquarters has also recruited a lot of corresponding personnel.

The boss is back, and the bosses of various departments and branches have also rushed over, and for such a long time, it is also necessary to inform the boss of the company's development status.

Chen Zhiwen also listened carefully to everyone's report, the half month after leaving, in fact, the overseas market has not changed much, there are many orders, the biggest problem in Hong Kong is the lack of production capacity, especially Red Bull, although it is not hot in the United States, but this market is too big, the demand far exceeds the production capacity of Hong Kong, and it is too late to modify all the production lines of United Soda to produce Red Bull.

"RB has two production lines over there, after commissioning last week, and now it is being produced on a small scale, if there is no problem, it is estimated that it will be able to produce at full capacity at the beginning of next month, and there will be ten more production lines in the future, which will be sent to Hong Kong in the next six months according to the contract date." Qin Zhihao, general manager of Red Bull, reported.

Chen Zhiwen nodded and said: "The sales in the United States are very good, and the next European side will be the market we want to develop, and the production capacity must continue to be improved. ”

Hong Kong's labor is now very cheap, Red Bull's current industrial treatment is quite good, the worker's monthly salary is only 300 Hong Kong dollars, and at present, a bottle of Red Bull can net 1 Hong Kong dollars, and the current demand in the United States is 100,000 bottles a day, this figure is still rising steadily.

However, this profit is only the gross profit margin of a single product, not included in the advertising costs spent in the United States, in fact, Red Bull is very profitable, but it also spends money quickly, for a long time in the future, Red Bull's profits at least half or even all of it will be invested in advertising, and the brand must be erected in the world in the next few years.

Otherwise, the two giants of Coca-Cola and Pepsi definitely have a chance to overtake. And once the brand image is erected, it can be said to be lying down to make money. After all, Liangle has a large number of various beverage businesses, and it is impossible to spend money on an unlimited confrontation with Red Bull, which already has an advantage in the energy drink market.

Qin Zhihao replied: "Chen Sheng, I have sent someone to Germany to ask a local brand Krones, they have the world's most advanced automated filling line, and they are also Coca-Cola's equipment supplier, a production line, can fill 15,000 bottles in an hour, but the price is a little more expensive, asking for 300,000 US dollars." ”