Midea's other main business is naturally air conditioners and refrigerators, but in fact, it is similar to radios, they are all assembled goods, and there is almost no bit of their own technology, even the fan is not as good, and the current motor of the fan is still produced by itself.

The core of the air conditioner and refrigerator is naturally the compressor, but the technical content of this thing is not low, not to mention doing it yourself, even the internal working principle, it is estimated that few people in Hong Kong understand.

Chen Zhiwen's current main business strategy for white goods is to build his own brand, even if the main profits are taken away by the suppliers of these main components, but as long as there is a market, with brand awareness, there will be many opportunities in the future, just like the domestic car brands in later generations, they are assembled first, and then slowly develop their own technical reserves.

In this place, Hong Kong has no problem playing with the simplest industrial products such as clothing, simple electrical appliances, and electronics, but if it is complicated, there is really no such market, and Chen Zhiwen is counting on the fact that after the mainland is reopened, he can go to the mainland for research.

Although the current per capita education in the mainland is far less than that of Hong Kong, but the foundation is too large, there are still a lot of internal talents, the only drawback is that it may be out of touch with the international community, but many domestic industries should also need compressors, this area of talent and technical reserves must have, when the time comes, they can communicate as an intermediate bridge, not only to improve the domestic technology in this area, but also to reduce their own costs and increase technology patents, etc., and from the reform of the past few years, as long as you do not lose money or even lose a little, take the market.

After experiencing the beauty of the air conditioner, Chen Zhiwen still felt that the noise was relatively loud, the air conditioner was always turned on and off, although the interior of the room was not hot and cold, but it was indeed uncomfortable.

"The compressor of this air conditioner does not have a low-power working mode?" Chen Zhiwen asked.

"Yes, there are two working modes, when the temperature difference is large, it will run at full load, and when the temperature is close to the set point, the load will be reduced, and the latter has only half the energy consumption of the former." Lei Shengli explained.

"But it always stops a lot, and it's going to be noisy when you start and stop like this." Chen Zhiwen said, it's just a little noisy, but it's nothing, just get used to it, customers in the Middle East will get used to it, and Europe and the United States may not be used to it.

It's actually nothing if you keep arguing, but if the noise suddenly stops after a while, it's easy to attract people's attention, just like you may be sleepy while watching TV, but if the sound suddenly disappears, it will be easy to wake up.

"Chen Sheng, all air conditioners are like this, good air conditioning compressors are better, very quiet, we can also buy them, but the price positioning is different." Lei Shengli explained.

Everyone knows that buying good parts can assemble good products, but the popularity of the brand is deeply rooted in the hearts of the people, a mature market, it is not easy for new brands to survive, and want to take the high-end route, it is basically impossible, no one will recognize, even if there is no shortage of money in the early stage, it is impossible to compete with so many mature industrial chains, the cost of procurement will be higher, and there is no possibility of any market.

Only those low-end markets that industry giants have given up, or untapped markets, have a little opportunity, Midea is relying on the Middle East market that has just broken out to obtain the first order, and it can be regarded as gaining a firm foothold in the Middle East, but it is only a civilian route, whether it is technology or brand, there is no way to compare with traditional giants.

"I'm not talking about the noise of the compressor, it's about the fact that this one will be on and off." Chen Zhiwen paused and said, "Have you ever heard of inverter control technology? ”

"Inverter control? Chen Sheng is talking about inverter motors? Lei Shengli said without the slightest pause.

"You've heard of it, so do you think the inverter technology can be put on the air conditioner?" Chen Zhiwen thought for a while and said: "We can monitor the temperature of the room, and then control the speed of the compressor through the feedback data of the temperature sensor, when the temperature difference is large, it runs like the current air conditioner, and when it is close to the set temperature, the compressor runs at low power, which can not only stabilize the temperature of the room, but also reduce noise, and also save electricity, and the compressor is the most power-consuming when it starts." ”

"Chen Sheng, this idea seems to be a pity in theory, but the difficulty is very high, we need chips to calculate data, the price of chips is very high, and what level of chips need to be developed to know, in addition to the control technology of variable frequency motors, also controlled by several European and American companies, whether it can be used in compressors, but also need to be studied to know, these research and development, it takes a lot of time and money." Lei Shengli thought for a moment and said.

"Money is not a problem, time is not a problem, in fact, according to Moore's law, the computing power of the chip can be doubled every year and a half, so a few years later, the price of the chip will be much lower than now, and the software in the chip does not have to worry, I can find a company in Silicon Valley to write, as for the inverter motor technology, we don't need to develop it ourselves, just buy the finished product directly, but the cooperation between the compressor and the inverter motor, you have to spend your efforts to develop it." Chen Zhiwen paused and said.

At the current level of the United States, not to mention research and development, even if you buy a finished air conditioner and dismantle it, you may not be able to get a score of 60 points, so even if you have the idea of developing an inverter air conditioner, it is impossible to toss it out by yourself, and the core things can only be purchased.

As long as you develop this somewhat creative product first, you can impact the high-end market once, in the mature industry, only innovation can have the opportunity to enter the high-end market, similar to the future generation of electric vehicles to change lanes and overtake fuel vehicles.

Of course, similar to the elimination of feature phones by smart phones, it is a pity that in the household appliance market, except for the LCD screen to kill the picture tube, there is basically no other subversive innovation.

And such an innovation, in fact, is easy to be directly copied by traditional giants, but it is such a time difference, can play a little fame is a little famous, can get some markets to get some markets, again, when the future publicity, it can be said that the United States is the world's first company to invent inverter air conditioning, this head is very compelling.

Although this invention is only an idea, there is no core technology, and it can only rely on various suppliers.

"That's fine, it's just like that, our costs will be high, and we will be pinched by suppliers." Lei Shengli nodded and said, before the ordinary air conditioner, although Midea did not have any technology, the core components are all purchased, but because the market is mature, there are many such parts, and many parts have been standardized, but if you make a new thing yourself, you have to rely on only a few suppliers, then it will be completely pinched.

"It doesn't matter, and there is no technology, it can only be like this, what is important to us now is the market, with the market, with the capital, we can in turn make up for these shortcomings." Chen Zhiwen smiled and said.

Even powerful car factories such as Volkswagen and Toyota sometimes have to be led by parts suppliers like Bosch and Magna. In the European and American household appliances market, users do not recognize the low-end, so they can only go hard.

Some of Chen Zhiwen's advantages can provide the company with sufficient funds and certain sales channels, which is the only advantage at present, so we must make good use of it and develop it first, even if we rely on strong suppliers, and when we are large, we will naturally have the ability to develop our own technology.

The development journey of most traditional companies is like this, so many domestic automobile companies in later generations are relying on various suppliers of all kinds of foreign monopoly technology, and after the development, with the capital, capital and market, you can in turn clean up or replace those once arrogant suppliers, they will also invest in research and development, forming a virtuous circle.