71 Cooperation
During this time, Chen Zhiwen has been hoarding industrial land, but it is all old land or buildings, and the Hong Kong government has not approved new industrial land, also because industrial exports are also wailing.
At this time, if a large American enterprise invests in Hong Kong, the Hong Kong government will be very happy and will definitely give great concessions, Chen Zhiwen also has to choose a good position for the joint venture, one is because he also has shares in it, and the other is that after 85 years, Hong Kong's industry is declining rapidly, labor costs have risen sharply, and the opening of the mainland next door has to find a way to move away, so he still has a great deal of confidence in taking the land left, as long as the location is good enough and the area is large enough. Even if it is industrial land, the value is very high.
After all, other people don't know the specific situation of the real estate industry in the future, and the risk of buying industrial land and then paying for the cost of industrial conversion will be very high, but for Chen Zhiwen, there is no such thing as a risk.
"That's the best, and I hope to have a good time working with Mr. Chen." Warren Buffett said with a smile, the equipment is dismantled from the United States second-hand equipment, a little handling cost is enough, if the land is done again, as long as there is another construction cost, a large factory will be established, Berkshire Hathaway's textile factory, went to Hong Kong, not only to occupy the local and Asian markets, but also to sell back to the United States and even Europe.
Of course, for Warren Buffett, this money is still nothing, and it can only be said that it is more meaningful to save the textile factory.
"The cooperation is very pleasant, and when the foundation stone of the new factory is laid, Mr. Buffett can come to Hong Kong if he is free." Chen Zhiwen said with a smile.
"Okay, you can consider it." Buffett nodded, and suddenly asked again: "Mr. Chen, does your Red Bull company accept investment?" ”
"Red Bull?" Chen Zhiwen reacted quickly, thought for a while and said: "Red Bull has only just developed the US market, and it is still in a state of loss, so it will not accept investment for the time being. ”
"I still have a little understanding of the beverage factory, although I don't know the manufacturing process of Red Bull, but from the cost of the beverage formula, its cost is only a little higher than Coke, but considering its selling price, the profit should not be underestimated, Mr. Chen said the loss, it should be because of large-scale advertising investment, right?" Warren Buffett said with a smile: "If it weren't for the large number of advertisements for Red Bull in my favorite baseball game, I wouldn't have arranged for someone to check it, I really can't imagine that Red Bull is also Mr. Chen's industry." ”
"If Mr. Buffett likes to drink Red Bull, I will arrange for someone to send a box over, and Berkshire Hathaway's factory also needs to work shifts, so it is the most suitable to drink Red Bull." Chen Zhiwen nodded and said with a smile.
In addition to the traditional way, directly sending Red Bull to large factories is also one of the channels for Red Bull to expand, and the response has been good after testing the water in Japanese factories, but the Japanese market is more exclusive, and there is also an energy drink brand in the local area, even if Red Bull invited Japanese celebrities to endorse, but after entering the Japanese supermarket, the effect is not good.
In the United States, because of the large investment of resources, hundreds of thousands of dollars in advertising money are often thrown into large-scale competitions, billboards around the stadium, clothes on sports stars, and buyout of the supply of drinks after the game, many means together, so that Red Bull began to have a certain reputation in the United States, supermarkets including Kmart, Sears and other retail giants also took the initiative to talk about cooperation, Hong Kong's factory increased the price from Germany to order advanced production equipment, day and night production, are some unable to catch up with the production capacity, the current two/ The third phase of the plant is already being planned.
However, no matter how high the profit is, it can't stand this kind of advertising, from the book point of view, Red Bull is still losing money, but the brand has begun to form in the United States, as long as it persists, once it stabilizes its position in the United States, it will become a super cash cow, even if Coca-Cola also enters this market, it is impossible to succeed if Red Bull does not make fatal mistakes.
"Okay, I understand what Mr. Chen meant, if one day, Red Bull needs financing, please notify me as soon as possible." Warren Buffett said.
"No problem, I promise you." Chen Zhiwen nodded and said, Red Bull, a very profitable enterprise, is impossible to be a sole proprietorship all the time, eating alone will only be played to death by others, the simplest truth, when this market is proven to be very large, many capital giants must want to come in and get a piece of the pie, if you don't agree to invest, then these capital will invest in competitors, although Red Bull has a first-mover advantage, but if the latecomer has enough funds, it can also destroy the people in front, after all, it is not QQ This kind of chat tool to lock friends, under the huge publicity, Beverages with similar effects can naturally be transformed by consumers.
Not to mention the ZZ factor, although it does not involve high-tech and national security, as long as the scale is large, it is possible to be suppressed, and the Buffett in front of him is a very suitable capital, he does not represent him personally, but the investors behind him, and pulling him to the front is equivalent to winning over many people.
It's just that the current Red Bull has just started, no matter how much the valuation will not be very high, and at the same time, the scale is small now, and it will not attract too many people's attention.
Although it seems that the plan is not small, the scale of this investment is only millions of US dollars, at least in the first one, for Chen Zhiwen and Buffett, it is a drop in the bucket, the two have negotiated the general situation, and the specific details and legal situation are naturally responsible for the subordinates of both parties.
After spending a few days at Berkshire Hathaway's headquarters, Buffett was also considerate, specially arranging for Taoist friends to take a group of people to play nearby, and also took Chen Zhiwen to visit a nearby textile factory.
Three days later, Chen Zhiwen left for a trip to New York, and Citibank's full-time service staff also reported to him on the progress of the acquisition of Wal-Mart.
Since Chen Zhiwen left the United States last time, Citibank has continued to buy Wal-Mart shares, but the situation of Wal-Mart stocks is relatively special, the Walton family holds more than half of the shares, and at the same time, Wal-Mart's senior management and early investment in Wal-Mart funds or investors also hold a lot of shares, which leads to the fact that there are very few stocks in the secondary stock market.
After Chen Zhiwen completed the acquisition of 5%, Walmart had fewer shares in circulation, which made it difficult to continue the acquisition in the future, because it could easily cause the stock price to rise too much.
Today, Citibank has only acquired 8.6% of the shares, which is much slower than the last time.
On the 30th night, I was dragged by my family to climb the mountain, and I wasted three hours, otherwise I could have coded two chapters.
Happy New Year to you all, there is still a chapter in the evening
(End of chapter)