84 The arcade market that is about to detonate

On May 1, 1975, An Qi and Lei Shengli came to Chen Zhiwen's separate conference room with the sorted out data.

This is a data on the flow of people after being stored in dozens of bars in the United States, compared with the data of the mainstream arcade machines on the market in the same environment.

"7.3 times, that's a scary number." Chen Zhiwen looked at the conclusion and said with a smile.

"This number can only be used for reference, we are a new game, and it is naturally more attractive than Arkanoid, which has been on the market for more than half a year." Lei Shengli said that at the same time, it was an arcade machine, and the number of coins earned by Snake was 7.3 times that of Arkanoid, and he was stunned when he got this number, even if it was a new game, it was very unnatural to have this kind of appeal.

"We also have to take into account the fact that we have a serious shortage of arcade machines, which will also increase the proportion of big data, but also take into account the problem of the upper limit of the number of players at a time, there may be more people who want to play, but give up when they see too many people." Angel continued.

"Then we can only wait until the batch market to see the situation, and the production capacity must be increased rapidly, and the team in the United States will collect quality problems, report any abnormality, and then send engineers to analyze the cause." Chen Zhiwen nodded and said.

This kind of classic game, he naturally knows that it will definitely be popular, in this era, there are too few entertainment items, only movies, TV series and large-scale sports games, but these are not what you want to experience at any time, and these entertainment products are also one-off, the first time to watch interesting, the second time the interest will be sharply reduced, and even most people will not watch the second time.

But the game is special, people can control the game character, different people will have different results for different times, which brings great variables to entertainment, every time is different, this is the greatest fun and attraction, the previous ping pong can be successful, because even if it is the same person, every time you play the process, the process and the result will be different, and it is controlled by the player himself.

The same goes for Arkanoid, but the setting of these two games determines that they will not change much in different games, while Snake is much better, a map, which will be controlled by the software, and rewards will appear in different locations, and each reward will affect the player's operation, which creates countless possibilities.

Of course, there will be the same problem, the more times you really play, you will also feel bored, but as long as there are more variables, players will be able to last longer, which is for the bar owner, that is, more people will play repeatedly, and the benefits will naturally be higher.

And the income of the bar owner is higher, the demand for arcade machines is naturally higher, and the beauty is naturally more profitable.

"The factory will be able to ship 500 arcade machines next week, our pricing in the United States has not yet been determined, the sales department according to the recent feedback data from the United States, now many bars want to introduce, the demand is large, we can set a 3500 US dollars one, with a loan cooperation with Citi, if the market is still in short supply, you need to increase the price from the terminal, if the demand declines in the future, you can discount the price." Lei Shengli said with a smile.

Since entering the company, Midea has been unable to make a profit, although the fan, radio these two products are selling very well, but they are all volume, the basic profit is pressed to a can only make a few cents, and the air conditioner, refrigerator The two big heads have lost money because of the decline in market share in the Middle East, especially the research and development of various new technologies, which have been burning money.

Although there are enough reasons, it is still too dazzling to compare several businesses of Red Bull and Galaxy, and now there is finally a profiteering product.

"Okay, then $3,500, what is our cost now?" Chen Zhiwen then asked, similar to the sales logic of cars, which can be imitated in many goods. If it sells well, the terminal will increase the price, and if it sells badly, there will be a discount.

And this is still a commercial product, not a civilian use, Chen Zhiwen will not care about reputation and the like, on the contrary, if he has a car brand, he may not use this trick.

"Mr. Woz in order to optimize the game interface, and added a few chips and electronic components, at present, because of the small production, the cost is estimated to be about 1500 US dollars, and the production will be less in the future, the procurement cost will be reduced a lot, it is estimated that it will be reduced to about 1300 US dollars, this does not count the terminal sales cost in the United States, at present, the Red Bull team is in charge, but if the scale is large, we still have to come by ourselves, or find a dealer in the United States." Lei Shengli had already made relevant preparations and said the answer fluently.

"If you have a dealer, you still have to look for it, even if we have the contact information of many bars in the United States, it is impossible to really contact one by one, but this can also be a reason to reduce the price of dealers." Chen Zhiwen smiled and said.

Even if the development of telecommunications and mobile phone technology in later generations is extreme, it is impossible for a company to directly contact all terminal channels, which can exhaust itself, and moreover, no matter how large the company is, it is impossible to understand all the regional conditions, only local professionals know best, sharing a little benefit, can ensure the maximization of their own sales, and at the same time can solve some small problems, is the most suitable business cooperation model.

"Arcades are a new industry, and there are no ready-made stable suppliers, so who should we turn to?" Lei Shengli frowned and said.

"Don't worry, our production capacity is not so fast, in the early days, with the Red Bull channel and the relationship between these bars, it is enough for us to cope for a while, and then choose the right channel during this time." Chen Zhiwen said calmly.

In fact, the problem of dealers has been considered before, but the product has not come out or there is no market verification, it is not suitable to be settled, because the early contract, must be the channel side of the large income, this is the inevitable law of new products on the market, the channel is king is almost eternal truth, unless the whole society has just developed in the early stage, all kinds of material shortages, the producer can have the final say, such as ten years later.

And now once the arcade machine is confirmed to be popular, the right to speak will be on the producer's side, and the channel side is begging for the goods, so the price cannot be decided here.

Lei Shengli nodded and said: "That's right, at present, the market size of arcades will not be small, all bars in the United States, the number is estimated to be no less than 50,000, plus some other places can also put arcades, the overall benefits are still very large, we need to find a few partners who have connections and resources in the United States." ”

"Of course, the stronger the network, the better, as long as I can ensure that my arcade machine sells well in the United States, and the profit is fine." Chen Zhiwen nodded and said.

The current arcade market is not large, and Atari's annual turnover is only tens of millions of dollars, in the eyes of the big American capital, this money is not small, but it is not too much, but what the arcade market lacks most now is a popular game, once this game appears, the market will explode immediately.

In the previous life, the space invaders of Japan's Taidong Company were the first games to detonate this market, but the sales volume in the American market exceeded 100,000 units a year, and the net profit exceeded 100 million US dollars, which completely detonated the industry.

The game of Snake, in Chen Zhiwen's view, is much stronger than the boring game of jerking off, at least Snake has become a representative game on feature phones in later generations, it is not attractive, Nokia, Motorola will not choose it, but now it is 4 years away from the 1979 of the Space Invaders, it may be a little different, but there should be no big problem in the general direction.

Snake should also be able to detonate this market, and if it succeeds, it is natural to find some capable partners, Chen Zhiwen actually hopes that people with this vision will come to the door by themselves, not just that the other party seems to be asking for someone, but hopes that a person who can have the same vision and goals and resources for long-term cooperation.

(End of chapter)