On March 3, 2013, a shocking thing happened at home and abroad, one of the three giants of the Chinese Internet Crooked Dog Group, issued a notice that from now on, the group will be officially split into three independent companies.

This news caused an uproar in the outside world, such a market value of more than 100 billion yuan of enterprises actually said that it would be demolished, and among the world's top 500 enterprises, there is one less enterprise in China.

On March 4, 2013, Crooked Dog Film and Television officially changed its name to Kuying, and the Crooked Dog Forum didn't know if it was a coincidence, so it was renamed for everyone to socialize, which reminded Meng Wen of the Renren Network that had swept the campus in his previous life. Only Crooked Dog Music did not issue a name change notice.

On March 6, 2013, the prediction version of the online video platform was officially launched. Subsequently, Tiantiankan began to focus on promoting 3 solo dramas with great potential, including "Scrap Wood Brothers 2".

Except for "Waste Wood Brothers 2", which is an online drama, the other two are traditional TV series with a large cost. And they are all invested and filmed by Tang Huan's Tianxing Entertainment Company, one is the 30-episode youth idol drama "Green Apple", and the other is the family ethics drama "Mother-in-law and Daughter-in-law". These two TV series themes are currently relatively popular themes. These two TV series were filmed the year before last, and in order to cooperate with the promotion of the website every day, they have not been released.

And these three major dramas also live up to the trust, "Waste Wood Brothers 2" is all ten episodes on the shelves, and since it was put on the shelves, it has firmly occupied the throne of the first place in the total number of hits of the series watched every day. Although it is not enough to exceed 100 million in 6 days compared to "Waste Wood Brothers 1", under the crazy publicity of watching it every day, it still reached 10 million hits per day.

And the two TV series "Green Apple" and "Mother-in-law" also firmly occupy the first and second place in the click of watching a single episode every day. The number of other video clicks inside the website is also good, and since the third day, the website traffic has reached the average of other video websites except for Crooked Dog Film and Television, and it is still maintaining a doubling of traffic every day. Of course, this is also more than one million yuan a day.

On March 11, 2013, Meng Wen's leather bag company Yonglong Investment Co., Ltd. was registered, and Meng Wen's shareholding in the daily video platform was also transferred to Yonglong Investment Company. So far, this leather bag company has become a medium-sized enterprise with a capital of 30 million. And Meng Wen also transferred all the copyrights under his name to Yonglong Investment Company.

On March 13, 2013, "Spicy Next Door" was also quietly released every day.

This is also going to drag the blessing of the spin-off of the crooked dog group. The news of the spin-off of the crooked dog group has lasted for ten days, and it is still a hot topic of discussion among netizens at the moment, plus new video network platforms have been established from time to time in the past few days, and there are 2 new online video platforms established in just ten days, and there are also 3 previous remnants of the online video platform that have been injected by large groups. Video online platforms have become the second most popular news hotspot nowadays. The controversy over Meng Wen on the Internet has died down.

So "Spicy Next Door" began to be quietly released every day under the banner of Meng Wen, and this time "Spicy Next Door" was released without hype on the website, just made a trailer of about 2 minutes long and put it on other video websites for promotion.

But it's such a simple trailer, after being posted on other websites, it has attracted countless people, especially those who are college students.

The title of this trailer is very simple, just three words: "God named!". The content of the trailer is also a scene from the first episode of "Spicy Next Door".

In the first English class of the new semester, Lu Chupang and Liu Xiaodao skipped class to play games in the dormitory, and Lin Dachong, the dormitory director, skipped class to work, and Li Fanda was the only one to go to class. At the beginning of the class, when the teacher was taking roll call, Li Fanda replied for Lu Fatpang, Liu Xiaodao and Lin Dachong in different accents and tones, "To", "Here", "Here", "En" are mixed with Li Fanda's unique accent in the Phoenix region of Beihe Province, similar to the Tangshan dialect of the previous life, which makes people laugh and laugh and applaud.

What's even more amazing is that Li Fanda's tablemate replaced 12 classmates and replied, "in", "this", "en", "arrived", "in" and so on.

As soon as this video came out, just like the title, it was praised as "the most divine roll call in 2013" by college students, which caused great repercussions among students.

On the first day of the broadcast of "Spicy Next Door", it didn't show any good, only mixed tens of thousands of views, and the number of views increased by 400,000 on the second day. On the third day, more than 500,000 hits increased, and on the fourth day, the number of hits began to drop to 400,000, and according to this trend, it is expected that the number of hits on a single episode of "Spicy Next Door" can reach about 3 million.

Although it is far inferior to "Waste Wood Brothers", this result is also very good for He Dezheng and He Hai of the Conservatory of Music. Two million views is already very good for an online drama with almost zero cost, after all, this kind of video is only for college students. Unlike "Waste Wood Brothers", you can watch it from students to the workplace, and the audience base is relatively large.

All 20 episodes of the first season of "Spicy Next Door" can have more than 50 million views, that is, the built-in advertising fee of "Spicy Next Door" alone can receive 1 million.

This is almost pure earning, the shooting equipment is rented from the school, no money is required, and the actors are all students of the conservatory, they all sign up voluntarily, just to take care of a meal. As for the director and post-production Zuò He Hai, he already received the school's salary, and he didn't need any fees. Even if you give 5,000 red envelopes to the actors and crew in the end, it won't cost 100,000. Anyway, no matter how you calculate it, there will definitely be 400,000 yuan in the end to the head of the Conservatory.

Because this time it was He Dezheng, the head of the film and television department, that the 400,000 film and television departments assigned to the conservatory of music would get 200,000, and the remaining half would be distributed to the school. But even so, He Dezheng is also content, with this 200,000 yuan of his own department can add some teaching equipment, which is his own real political achievement. Besides, if you hand over 200,000 yuan to the school, the school leaders will definitely remember your good.

This time, the Film and Television Department of the Tianjin Conservatory of Music also became famous because of the web series "Spicy Next Door". The most significant table is that the teacher of the admissions office of the film and television department has received several calls from students for consultation in the past few days, you must know that the film and television department usually does not receive a few inquiries in a month.

To say that Meng Wen also earned more than 500,000 yuan because of this, but for Meng Wen, this more than 500,000 yuan is not enough for his studio for a year. The big winner of the filming of "Spicy Next Door" this time is none other than He Dezheng. Even He Dezheng himself thinks so. For He Dezheng, it doesn't matter how much money he makes, the key is his political performance, and "Spicy Next Door" just earned enough eyeballs for He Dezheng, at the regular meeting of school teachers every Friday, the principal personally praised the film and television department led by He Dezheng.