121 The first step into a wealthy family
"Hong Kong's New Wealth Myth-—— Beverage King Chan Chi Man!"
The next day, when all the newspapers were still talking about Chen Zhiwen's acquisition of Hutchison, Hutchison's asset and debt analysis and other related issues, Ta Kung Pao directly published the answer to everyone's questions-—— where did Chen Zhiwen's money come from to buy Hutchison?
Two years ago, Chen Zhiwen, who had just entered the business world, bought an old beverage factory in Hong Kong-—— United Soda Factory, and founded the Red Bull brand here, which also became the first factory of Red Bull Beverage.
A few months later, Chen Zhiwen, who had just started his own business at the time, crossed the ocean and began advertising Red Bull drinks in the United States, no one could have imagined that a beverage brand born in Hong Kong, an Asian city, would actually go out of the high-end beverage route in the largest beverage market in the United States: a 250ml bottle of Red Bull drink costs HK$2.5 (US$0.5), as a comparison, a 330ml bottle of Coca-Cola drink only costs HK$0.7 (US$0.15).
Such a high price, if it was known by the Hong Kong media at the time, it would definitely be crazy, but it is incredible that Red Bull Drink has succeeded in the United States, it has become one of the most high-end drinks in the American market, this year, the port of Hong Kong shipped more than 600,000 bottles per day, although this number is far less than Coca-Cola, but in the field of high-end drinks, it is also a very successful achievement.
According to this newspaper's estimates, Red Bull's monthly turnover is 50 million Hong Kong dollars, but the net profit may be as high as 15 million Hong Kong dollars, if listed on the Hong Kong stock market, its market value will inevitably exceed 2 billion Hong Kong dollars, second only to HSBC, Jardine Matheson, Hang Seng, and Hongkong Land, becoming the fifth largest listed company in Hong Kong.
This is also the first high-end product in our history of Hong Kong to be accepted by European and American countries, and it is the proudest brand in Hong Kong in the future! ”
"This may be the biggest guarantee that Mr. Chan Chi Man can acquire Hutchison, a high-profit beverage that sells well in Europe and the United States, and it is conceivable that in the near future, Mr. Chan Chi Man will be able to lead the Chinese in Hong Kong to the world in the business field."
Ta Kung Pao not only gave a brief description, but also gave a comprehensive description of several of Chen Zhiwen's companies, including Midea Electronics and Galaxy Trading.
They also found that Galaxy Trading's monthly export volume exceeded 10 million Hong Kong dollars, but because they did not know the overseas situation, many of the trading companies' turnover was just numbers, and the profit margin was extremely low, so it was only a general description, and the focus was on Red Bull.
As for Midea Electronics, it is just a normal report, fans, radios are all big road goods, and the air conditioning and refrigerator business is also very general, as for the core arcade industry, the reporters in Hong Kong don't understand it at all, and they don't know it, and they don't have much production capacity at present, so it will naturally not be reported.
Ta Kung Pao simply estimated Chen Zhiwen's worth at 2.5 billion Hong Kong dollars, the most valuable is naturally Red Bull, and Hutchison's assets and a large number of industrial land are worth 500 million.
"Nonsense, debts are not counted." After reading the newspaper, Chen Zhiwen was speechless about this group of newspapers, it was completely for the sake of copying popularity, and there was no investigation at all.
"In fact, I may have underestimated you, how can the newspaper know your specific situation." Father Chen Tianfu said with a smile that in order to cooperate with his son recently, he has also been in-depth and simple, and his company is actually nothing, so he came to his son's company to witness his son's acquisition of one of the largest four foreign companies in Hong Kong, and he was also excited for a few days and couldn't sleep.
"All of Red Bull's profits are used for advertising, and I don't have anything." Chen Zhiwen shook his head and said, Red Bull has recently begun to conquer the European market, and there is a lot of advertising investment, but fortunately, there are many small countries in Europe, and Red Bull's expansion steps can be taken in small steps, and the main focus is currently on the United Kingdom.
Considering the language and cultural incomprehension of the follow-up countries, Red Bull will also focus on cooperating with local people with resources and connections. But no matter what, Red Bull's strategy remains the same, not making money in the first ten years, and stabilizing the market first.
"Otherwise, no one knows, if they know that you have opened a supermarket in the United States, they must not hype it anymore." Chen Tianfu said with a smile.
"It's casual, this kind of thing, it's always impossible to hide it after a long time." Chen Zhiwen shrugged and said, the purpose of keeping it as secret as possible at the beginning was to prevent the Hong Kong business community from discovering that there was a potential lion within it, and the acquisition of Hutchison was one of the ultimate goals.
It's best to wait until you're ready to make a move on Wharf.
"Now the whole of Hong Kong probably thinks that your funds are from Red Bull, so it can be said that it is in the past, and Hutchison's creditor banks may also believe this report, but the most important thing is that after you take over Hutchison, you must let Hutchison recover slowly in the shortest possible time, even if it is a little better than before, even if it is stable." Chen Tianfu said with some worry.
"Don't worry, I'm sure." Chen Zhiwen said confidently that even if he did not inject capital into Hutchison, as long as he waited until March and April 1976, the land price would begin to rise significantly, and the Hang Seng Index would also increase significantly, so that Hutchison's debt ratio would be greatly reduced, and with the liquidation of a wave of junk assets to cash out, Hutchison's most tense debt situation would be greatly alleviated.
"I'm excited when I think about it, my old Chen family, the ancestral grave is going to smoke, hahaha." Chen Tianfu laughed happily.
"It's not an official, what kind of smoke is it!" Chen Zhiwen said helplessly.
"In Hong Kong, having money is more powerful than being an official, as long as you don't break the law, the governor of Hong Kong has to give you three points of face." Chen Tianfu said with a smile.
"Hong Kong's wealthy family, but it's nothing, it's just the king of the place." Chen Zhiwen said with a strange smile, with his current situation, it is naturally easy to dominate in Hong Kong, but if the target is global, then he is just a six-year-old child now.
"Don't talk nonsense, if this is heard and stabbed in the media, think about how many people you have offended?" Chen Tianfu shook his head and said: "Acquisition of Hutchison, you are completely different from before, especially in the future in public, a sentence can affect the fate of thousands of people, so you must be sparing, speak as smoothly as possible, don't say it to death, in the face of reporters' questions, if you can not answer, even if it is a press conference, you must prepare in advance, ask questions to reporters must be discussed first, if you encounter an accidental interview, then you can not answer without answering, otherwise, if you say the wrong word, you may offend a group of people, Especially now that you are in the limelight, you have become an enemy of British capital. ”
"Got it, Dad, I'm just talking casually in front of you, why do you think I asked so many security guards to protect our whole family and not let reporters contact me, I'm afraid that some things will be accidentally asked by reporters." Chen Zhiwen said with a smile.
Before Hutchison is not stable, Chen Zhiwen is reluctant to make any mistakes, and how to operate a company like Hutchison in the future also needs to be decided according to the actual situation, and the current Chen Zhiwen is not very clear about the details, so he isolates all reporters from interviews, and then considers how to deal with media reporters when the overall situation of Hutchison is decided.
"Okay, it's good that you know, it's inevitable to buy and remember this kind of thing, facing reporters, let's make more preparations when the time comes, and there is the Hong Kong government, not to mention the Hong Kong governor, the political envoy should find a chance to meet with you, and you should also be prepared in this regard." Chen Tianfu thought for a while and said.
"Sooner or later." Chen Zhiwen nodded and said, not to mention the acquisition of Hutchison, even if Chen Zhiwen's Red Bull and Midea have really developed to a certain level, it is impossible for the Hong Kong government not to know, as a businessman, it is inevitable to contact with the local government, and even if the scale is really large in the future, there will be certain contact with the big leaders of the northern government or the high-level of the European and American governments.
This is a necessary process of growth, the scale of the company is large, affecting countless jobs, and in modern society, employment is the basic goal pursued by any government, which must be linked.
The acquisition of Hutchison is also the first step into Hong Kong's wealthy family.
"I won't be here tomorrow, you have to go to Hutchison, I'll wait for your good news." Chen Tianfu said with a smile.
"No problem, tomorrow afternoon, I will take you to Chairman Hutchison's office to sit down." Chen Zhiwen said lightly.
(End of chapter)