"Welcome to Hong Kong, Mr. Knight." At the headquarters of Galaxy Group, Chen Zhiwen smiled and shook hands with Filknight, who he hadn't seen for months but had lost a lot of weight.

"Hello Mr. Chen, call me Phil." Philnet also smiled professionally.

"Okay, Phil, please call me Eric too." Chen Zhiwen nodded and took Philnet to the lounge on the side.

After a renovation some time ago, several nearby offices were all annexed, this office of more than 200 square meters, with an office area, a meeting area, a rest area, a bathroom, a storage room and a separate bedroom at the back, I feel a lot more atmospheric when I meet guests.

"Mr. Knight, what kind of coffee do you need? Cappuccino, latte, combbar, espresso? The assistant Angel on the side said with a smile, because Philnet couldn't speak Cantonese, and the three of them all spoke English, Angel knew that her boss valued the person in front of her very much.

"Give me a latte, thank you." Philnet said more politely to the beauty.

Angel was ordered to leave, and as for her boss, she naturally knew his taste.

"Phil, this is your first time in Hong Kong?" Chen Zhiwen asked casually.

"Yes, for the first time, I've been to Asia many times before, but I've been to Japan, and I've been to South Korea and Thailand once, but I've never been to other regions." Filnet said with a smile.

"Here in Hong Kong, the scenery in some places is still good, Phil, you can also look around these days." Chen Zhiwen said with a smile: "However, you can also try more of our Chinese food, which is actually more attractive than the scenery." ”

Hong Kong is a small city that is actually very awkward in terms of tourism status, and the Hong Kong government has been trying to develop tourism since the 50s, but what can attract people?

On the landscape? Which country in Asia is not hundreds of times or thousands of times the area of yours, and there are naturally many more good natural scenery, in terms of consumption? Although Hong Kong's commercial streets are also very good, after all, it is only a city, far less than Japan in terms of scale, and the only advantage is that the tax rate is low, similar to the duty-free paradise, so it is also limited in attractiveness.

It is said that in the 21st century, many young people go to Europe and the United States to set up stalls to sell sugar gourds, earning hundreds of thousands of dollars a year.

"I like Chinese food very much, it's delicious." Philnet said with a smile: "It's just that I've been so busy in recent years that I don't even have time to rest." ”

"Actually, I think Nike's problem is also the problem of many startups." Chen Zhiwen said: "Although we need to control the industrial chain to a certain extent, we need to reduce costs, but this itself is also a big risk, do what we are not good at, especially asset-heavy projects, the most prone to problems, many companies with good initial growth, it is because of this that the crisis occurs, and the same is true of Nike." ”

"That's true, but how do you know if it's suitable without trying?" Phil Knight chuckled and said: "Eric, your Red Bull business is also very hot, before coming to Hong Kong, I also investigated, you just acquired a very large company in Hong Kong, so why do you want to build a large shoe factory for Nike in Hong Kong, you have no experience in this area." ”

"Mr. Knight, your coffee." Angel walked over and gently put down Fernet's coffee, as did Chen Zhiwen, and then left politely.

"Thank you." Philnet said to Angel.

Chen Zhiwen drank a cup of cappuccino and said with a smile: "Phil, Hong Kong's economic positioning, itself is a manufacturing OEM, over the years, Hong Kong's exports are mainly clothing, watches, electronic products, toys, etc., shoemaking actually has a certain foundation, although I have no relevant experience, but as long as recruitment."

Hong Kong's labor costs are very low, and I think you know that it is less than one-twentieth of that in the United States, and the footwear industry itself is an intensive manufacturing industry, even for high-end sneakers like Nike, so this is a high-risk heavy investment in the United States, but not in Hong Kong.

In addition, my capital capacity is much more than Nike, and I can make large-scale investments in multiple fields at the same time, in addition to the beverage and real estate you just mentioned, I have invested in household appliances, auto parts industry, ports, trade, and retail, and the capital of any one is far greater than the scale of Nike, and building a large shoe factory in Hong Kong is nothing to me. ”

"I can't imagine that Eric is so young and his business achievements are so high!" Philnet was a little surprised, he had investigated Chen Zhiwen before he came, but after all, it spanned thousands of miles, and a lot of information was only a vague overview.

Chen Zhiwen continued: "As I said last time, Nike's correct business model is to abandon production, concentrate on all funds and resources into market development, expand at the fastest speed, and become a representative of sports brands. ”

"I know the cost, but I'm not very worried about the quality control here in Hong Kong." Philnet said worriedly.

"It's not a problem, as long as we cooperate, you can send Nike engineers to Hong Kong to be resident, if they don't want to, you can also replace a few people, and they will manage the production and quality of the Hong Kong factory, and their expenses will be borne by me, and even if it's not enough, we can also hire professional engineers from Adidas, and I can definitely invest heavily in quality." Chen Zhiwen said with a smile.

"Eric, in fact, I have another question in my mind, since you have the capital and are willing to spend such a large price to invest in the production plant, why not invest in terminal retail? We all know that the highest profit point in this industry is at the terminal. Philnet asked.

"Because I'm not an American, if I were, I would naturally invest in the terminal, and on the Asian side, the Japanese market is relatively exclusive and already saturated, and the economic foundation of other Asian countries is too poor to accommodate the high-end sneaker industry." Chen Zhiwen explained.

The essential reason is that he naturally can't say that Chen Zhiwen will never invest in industries that he doesn't understand and invest in, and he invests in Costco because of Pierce's team, otherwise, he will never go to the United States to build a supermarket, there is no relevant talent, and he is thousands of miles away, which is death.

Red Bull is the first opportunity, the United States mainly relies on the arcade market, the household appliances industry is now only for the development of experience, the future of their own goal is still domestic, other investments, is the traditional real estate and stocks, these are under the golden finger of his prophet, basically are sure to make money.

Investing in Nike, in addition to investing in Wal-Mart will get huge benefits in the future, you can also rely on your own capital volume and Hong Kong's labor advantages, from Nike's current weak hands to obtain the development of the shoe-making industry chain, once you master this, not only can you control the scale of hundreds of thousands of jobs, but also in the future in the mainland to develop their own footwear terminal industry, and even enter the garment industry.

The premise of all this is that Nike can bring huge orders to the foundry during the period of rapid development, otherwise, it is impossible to cultivate success without market technology, which is actually very similar to Galaxy Trade, the difference is that you need to invest in building factories by yourself.

"Okay, in this case, I can be relieved, but in the future, we will not relocate production until the factory here in Hong Kong cannot provide samples of sufficient quality, and quality is the most important thing for me." Filknight said.

"That's nature, there is no good quality, I shut down the factory myself." Chen Zhiwen said with a smile.

(End of chapter)