"Theoretically, it can, but in practice, it is very difficult, the radio business belongs to the marginal industry of automobiles, the technical content is not high, we have the opportunity to enter the supply chain of Liangtian, and even so, we can get not many orders, the technical content of automobile air conditioning is much higher, and it is more important, it is difficult for us to enter the supply chain of Liangtian." Lei Shengli explained.

"Also, let's take it step by step, and let's get a thorough understanding of civilian technology first." Chen Zhiwen nodded and said, compared with the core technology of automobiles, the radio is completely a marginal product, although it is also very important, but the technical aspect is too far from other components.

For the automotive industry, Chen Zhiwen also has certain ideas and is very interested, but there are too many funds involved, and it needs the right time and the right environment to succeed, which is very difficult.

In the last 20 years of its original history, Samsung Group became one of the world's largest electronics giants, and its president, Lee Kun-hee, had an ambitious intention to establish Samsung Motor Company, but in the end he lost a lot. 40 years later, Apple Group, with a market value of more than one trillion dollars and hundreds of billions of dollars in cash, also wants to build cars, but it has not even built a wheel for ten years. While there are many intrinsic reasons, failure is failure.

Car manufacturing, is the human industry, involving the highest breadth of the industry, said that it is not bad to say that the crown of industry, although there is no monopoly, but for decades the players have been those few, in the electric car revolution before the fuel vehicle, only the South Korean government backed by Hyundai Motor is the only one to enter the world's top ten new players.

Be fully prepared, Chen Zhiwen will also find the opportunity to join in.

It is difficult to have a new player in the already stable automobile market, but when the domestic reform is opened, there will be a very large market, which is an opportunity to develop the automotive industry, and if it still does not work, then strive to develop the auto parts industry, wait for the arrival of the era of electrified vehicles, and lay out in advance in the technical field required by electric vehicles.

However, this is a long time coming, but the automotive industry itself is one of the largest integrations of human industry, and if you want to develop well, you need a lot of accumulation, and it will eventually accumulate steadily.

Of course, you can also directly buy the car company, which is the shortest route, but this requires a lot of money, and Chen Zhiwen does not have this money at present, and he needs to wait for a while.

And the acquisition of an automobile company, especially some companies that are not very good, may barely be able to bear it, but if you want to develop later, you want to continue to invest, the money involved is massive, the research and development of an ordinary model, the construction of a factory, all need to be in the unit of 100 million US dollars, want to have so much money, there is no way to rely on the normal industry alone, even if it is an arcade, Red Bull can not do it, the only opportunity is some special financial opportunities in history, these opportunities only need to seize once, You will be able to easily obtain the funds you need to develop the automotive industry.

As for now, it can only take Japan Liangda to do some of the simplest auto parts business, purely to join in the fun, and Liangtian to have a little relationship, there may be other opportunities in the future, but the automobile industry itself is a slow-growing industry, and the choice of suppliers is very cautious.

If you want to develop quickly, the best way is to continue to merge and acquire companies with a complete industrial chain and customer base.

This can also be said to be the first step in the planning of the automotive industry, and he had this idea when he learned that many well-known companies in the compressor field in Europe have automotive business.

Compared with automobiles, the investment in the parts industry is much less, and it has a great relationship with its own home appliance industry, the acquisition of a suitable technology company, can solve two problems at one time, and this kind of company, the car business itself is normal, and he does not need to worry about it, and it will still operate independently in the future.

Try the water first, and then see how it happens in the future.

"In terms of price, we are still negotiating, and the other side is unwilling to make concessions, and these Italians feel very proud, and they have felt it in several negotiations." Lei Shengli thought for a while and said.

"Look down on us? They themselves are the joke. Chen Zhiwen said disdainfully, many technical fields in Europe and the United States are still very powerful, but Italy, is completely just a fun, it can't be said that there is no high technology, but compared with Germany, the United States and even Japan in Asia, it is too bad.

"Maybe they just want to slaughter us." Lei Shengli said.

"Then make it clear to the other party, let's talk for another month, if we haven't reached an agreement, then give up, at the same time, we can look for other targets during this time, now the arcade is about to open the market, for the United States, funding will not be a big problem, then see if you can buy some larger compressor companies, it's best to go to Germany to see, the technology over there, I'm more optimistic." Chen Zhiwen thought for a while and said.

From the 60s to the 2020s, German technology is completely superior to other countries in many aspects, and its advantages in industrial manufacturing are too strong.

"Actually, there is another one for us to choose from, but this one may be more expensive, and I don't know if they want to sell it, this company is also in Germany, called BITZER, like this multi-mune, good at making refrigeration compressors, automobiles, industry, civil are involved, that is, the scale is relatively large, at least twice that of multi-mune." Lei Shengli said.

"Twice? As long as it suits, it can be considered. Chen Zhiwen nodded and said.

In the past, when planning to acquire a suitable compressor company, Midea at that time could not take out too much money at all, and the choice was limited by funds, but now it has found an arcade supplier, and there is more room for choice.

"Wait a minute, I'll go get the BITZER information." Lei Shengli hurriedly trotted out, the office was nearby, and he quickly rushed back with the materials.

After flipping through the information for a while, Chen Zhiwen said: "This company is a family company? It's a bit difficult to acquire, isn't it? How did you find this company? ”

"This is what the Reichbank introduced me." Lei Shengli said: "After the negotiations stalled, a person from the Deutsche Reichbank did not know where to get the news, so he came to our negotiation team in Italy, he said that he would find a more suitable acquisition partner for us, I didn't care at the time, anyway, there was no need to pay for the transaction, so I told him the demand, and then half a month later, that is, about a week ago, they sent me this information."

The BITZER Group is a family-owned company that was founded 30 years ago, after the end of the war in Europe, and is now one of the top 10 compressor manufacturers in Germany. With Bitzer dying last year and his three sons in a dispute over the family's shares, Deutsche Bank thought there might be a chance we could buy the company. ”

"Give a sum of money for their three sons to share? Isn't that a good idea? Chen Zhiwen smiled and asked, "What is the approximate price?" ”

"A conservative estimate would require $15 million." Lei Shengli said.

"$15 million is a lot, but will the German government interfere in the acquisition of such a company?" Chen Zhiwen thought for a while and said.

15 million US dollars is almost 70 million Hong Kong dollars, if such a large amount of money is placed in Hong Kong to speculate on real estate, by the next round of real estate peak, it is easy to earn three or four billion Hong Kong dollars, but Hong Kong's land is never finished speculation, really only consider this, don't think about the development of other industries.

Compressor is the core heart of air conditioning and refrigerators, after doing their best to open up channels for the two home appliance businesses of the United States, improving quality, technology and reducing production capital has become the top priority, as long as we can really make a little achievement in these two fields, open up a small part of the market in the United States, then wait for a few years, and then thoroughly understand the technology plus train a large number of professional talents, after the mainland is reopened, and then build a large factory in the mainland, you can hit the European and American markets with a strong cost performance.

If the plan is successful, it will open up a new road to wealth, not to mention the number of jobs driven by household appliances, the industrial chain and the foreign exchange reserves that can be brought to the mainland, and they themselves can also get huge returns.

"I asked Deutsche Bank this question, refrigeration compressors, not military or high-end technology, foreign acquisition of German companies will not be too much of a problem, and BITZER is not the top in the industry, besides, Hong Kong belongs to the Commonwealth, as long as employment is guaranteed, there will generally be no big problems." Lei Shengli replied.

"In other words, it's not a problem for us to bring their technology to Hong Kong to build a new factory?" Chen Zhiwen asked that this is the most important point, and he is naturally more optimistic about German technology than Italian companies, which is an instinctive behavior of the manufacturing industry.

"It shouldn't be a problem." Lei Shengli replied.

"And this BITZER also supplies the car factory? To whom? Chen Zhiwen asked.

Europe itself is a strong automobile industry, the European automobile industry in the 70s is stronger than later generations, not only has Keep, BMW, Audi, Volkswagen, Porsche, Fiat, Renault, Citroen, Volvo, etc., but also some later generations have gone bankrupt Saab, Leland, Louvre and other brands, it can be said that it is in the era of a hundred flowers.

And other industries in Europe, naturally many are also close to the automotive industry, especially the refrigeration compressor this industrial, civil, automotive industry needs the technology, once a company has a certain accumulation in this field, it will inevitably slowly involve other industries in demand, although European century-old enterprises are accustomed to developing the same technology, but will not be stupid to choose only one type of customer, who will not get along with money?

"Mainly Volkswagen and Volvo." Lei Shengli said.

As a subordinate, he needs to collect all the information and report to the boss, rather than waiting for the boss to ask someone else when the boss asks a question.

Of course, this kind of data collection can not be completed, it can only be said as much as possible, and at the same time, it is also necessary to see the understanding of the boss by the subordinates, the deeper the understanding, the more you know what questions will be asked, which will be much more convenient.

"Volkswagen? Not bad. Chen Zhiwen nodded and said. Although it is not a high-end brand, but the number of people is large, which is a very high-quality customer for parts companies, and the larger the volume of automotive products, the lower the average production cost.

"Chen Sheng, if you have no opinion, I will formally entrust Deutsche Bank as our acquisition representative to negotiate with BITZER?" Lei Shengli continued.

"Yes, let them talk first, and then you entrust a third-party investigation agency to investigate the details of the company, this kind of acquisition itself has a certain risk, many peers will often encounter this kind of problem, this aspect should be paid attention to, in addition, other potential sellers can also consider, such as going to the United States to put some news, the United States is so big, there are many such companies, multi-party negotiations, to find the most suitable one for us." Chen Zhiwen said.

As long as it takes another half a year, if the arcade develops smoothly, Midea can at least rely on the snake to make tens of millions of dollars, and behind it is the magic cube, the two add up, it should not be difficult to exceed the profits of the space invaders in later generations, which is also the main source of funds for the initial development of Midea in the field of household appliances, with such a huge amount of funds, Midea can make acquisitions in the field involving high technology, so as to master various technologies in the shortest possible time and reduce costs.

"Okay, no problem." Lei Shengli happily agreed, Midea's air conditioning and refrigerator business, now it can be said that it is not bad, the refrigerator is good to say, with Wal-Mart and Costco's channels, plus the right price, the sales volume is okay, but the air conditioner is not good, because the technical content of the air conditioner is more, all the relevant core components are from overseas procurement, resulting in a high cost, in the United States can have sales, but also rely on Costco's special regional coverage and a dedicated after-sales team to ensure the reduction of installation costs, only to obtain a small part of the market.

Compared with other small brands, this is already an incredible success, in a mature and stable market, how difficult it is for a small company to enter it, Midea can succeed, completely relying on reliable supermarket relations and spending money at any cost, but development is accompanied by ambition, who doesn't want to achieve greater success?

After gaining a certain small share of the market, it can be regarded as gaining a firm foothold, and the next step is to increase its competitiveness through technology, low cost and high quality, only in this way can we get rid of the embarrassing situation that Midea air conditioning absolutely depends on Costco.

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(End of chapter)