168 Plan ahead
After getting out of the hotel and returning to the car, Chen Zhiwen asked Ron in the driver's seat, "You also heard some just now, what do you think?" ”
"Henry Morgan's friend may be true, but the fundamental purpose is that he still wants to control the European market." "These kinds of people are never satisfied with profits, and they want more, even if they get a big benefit," Ron said. ”
Chen Zhiwen nodded and said: "I think so too, but on the other hand, it is also because the arcade is too fragrant in the United States, but because the market is limited, so he wants to hit the idea of the European market, but from my point of view, this is a good thing, because there must be a lot of people who can find out about this matter, and there must be a lot of businessmen from Europe, Japan and other countries who will definitely take the initiative to come to us. ”
For the greed of capitalists, Chen Zhiwen naturally knew that if it weren't for his lack of ability and resources to build American channels in the early stage, he would not have given him the entire American channels, and the only purpose was to be able to quickly open the market, so that Midea could quickly obtain a large amount of funds and enter the next step of development.
And now that the market has been opened, with the halo effect of the American market, businessmen from other developed regions will always find out, and at that time, it will be up to them. And just as Chen Zhiwen expected, Henry Morgan also wanted to fight the idea of Europe, but Chen Zhiwen directly refused, as for his friend, it is impossible to give him the market of a small island, and the markets of other countries will definitely find channel providers by themselves.
As for the U.S. market, although they now have to rely on Henry Morgan's channels, but in turn, Henry Morgan also needs to rely on him to supply, the two sides have fallen into a balance, everyone is to make money, there will be no problems in the short term, as for the long term, it will indeed be a little troublesome, but the arcade market will be replaced by home game consoles in a few years, even if the arcade will not disappear, the total value will be greatly reduced, and Chen Zhiwen obviously attaches more importance to family game consoles, which is a market that can reach tens of millions of sales, even if the profit of a single machine is worse than that of an arcade machine, the total scale is much stronger.
"Then congratulations to Eric, this game will definitely make you one of the top Chinese billionaires in the world." Ron said with a smile that when his employer is rich, he can also get higher benefits.
"This is just the beginning." Chen Zhiwen said lightly.
The next morning, Chen Zhiwen came to Costco's headquarters again, but with him, there were a few people such as Watts.
"Hey, boss." Woz said with a big grin, even if he has money now, he is only a little more upscale in his clothes, and the breath of casual personality and IT is still blowing in his face.
"You're pretty early." Chen Zhiwen smiled and said.
"I heard that I was going to make a supermarket data analysis library here, and I immediately became interested, and during this time, I was bored to death." Wolds said.
"Okay, that's exactly what to do." Chen Zhiwen said.
Dare to say that he is boring in front of his boss, ordinary workers will never dare, but Wads is different, even if he says that he is a girl in the office every day, as long as the law has no opinion, he will have no opinion.
This time is not busy, it is indeed because Chen Zhiwen is forced in the future, only let their team design three simple games, the rest, mainly to help Midea's air conditioning and motor teams to analyze all kinds of software problems, although they can also help, but after all, it is not their own direct research direction, and they can not help much.
In terms of games, just developed the snake, magic cube and space invader, these three will inevitably be popular games, according to Chen Zhiwen's estimate, two years will be enough for the market to digest, and now there is no need to make new games, one is that complex games can't be made, the current chip computing power is not enough, the second is that the chip price and conventional chips in two years may be different from now, and now it has been researched, and it will only be changed in the future, which is completely unnecessary.
As for the complex home game console, Chen Zhiwen wanted them to study, but this thing, involving the development of a set of compatible game system engines, is very manpower and material resources, the historical Atari, in order to study its own ALTARI2600, spent nearly 50 million US dollars before and after, and simply played bankrupt, and later had to sell itself to Warner, and then the product exploded, and it could only be cheaper Warner.
Now the United States, but there is not so much money to engage in game engines, can only wait, this is also the reason why Chen Zhiwen is anxious to make a quick profit in the arcade, home game consoles, is a best-selling product in the next ten or even twenty years, before the large-scale popularization of computers, it is the best game choice for many families, and the importance is far more than that of arcades.
And this field, in fact, is not a competitor of Atari, can see that there are still a lot of future entrepreneurs, when the arcade is popular, excellent entrepreneurs will think about what would happen if this thing was kept at home? From the point of view of time, the research and development of home game consoles is still very urgent, but fortunately, I have mastered the current very high-quality games, even if I develop a game engine later, with all kinds of classic and popular games, it should also be able to complete the overtaking, at least to get a lot of market.
"I'm not very familiar with the data processing software, so I can only say I'll try it." Wolds said.
"It's okay, you can give some professional advice, but there is one more thing to entrust to you." Chen Zhiwen paused and said: "I want you to design two different sets of snake and magic blocks, aren't our current blocks white, and now I want to change them to different colors." ”
"Different colors? Technically not the problem, just why? Woxz asked curiously.
"I'm ready to supply the European and Japanese markets for differentiation." Chen Zhiwen said.
"Oh, okay, I'll change this, a few days will be enough, and then I will do some tests, just no problem." Wadsz agreed.
"Okay." Chen Zhiwen nodded and said. In fact, a long time ago, when the arcade machine was first sent to the United States, Chen Zhiwen was worried about a question, that is, would someone resell it?
If the customers of a bar have been playing for half a year, and everyone is tired of playing, will it be sold to another bar that has never bought an arcade machine?
This kind of behavior is to rob Midea's potential customers, but Chen Zhiwen will not care about this, the arcade machine is sold by someone else, and others have the right to buy and sell, just like a second-hand car, but what he can't accept is that someone participates on a large scale, deliberately buys on a large scale, and then sells it, which seriously infringes on Midea's interests.
However, in the same market, although there is a possibility of this situation, the probability is necessarily not high, because everyone needs it when they need it, and they don't need it when they don't need it, but it's difficult to say about two different markets, for example, an arcade game was listed in the United States half a year ago, and when Europe was just listed, there were already a lot of second-hand arcade machines for sale in the United States.
It is very difficult to do this kind of business across borders, and it requires certain resources, especially the copyright of the game in the hands of the United States, even if someone illegally resells it, the number will not be very large, but it is different for dealers, they can sell it legally, and resell second-hand on a large scale.
Although there is no trend in the current situation, Chen Zhiwen must guard against it, capitalists will not be conscientious, as long as there is room for profit, he knows that Henry Morgan or any other dealer will play this idea, who will not get along with money?
This has nothing to do with whether Henry Morgan has a monopoly on the channels between the United States and Europe, even if it is given to others.
"Ron, you communicate with Midea's legal team in Hong Kong to focus on how to avoid second-hand arcade reselling between the United States and Europe, and limit the possibility of this in the future." There are technical limitations, and the same is true of contractual restrictions.
As long as these are perfected, even if they can't stop a small amount of sneaky behavior, as long as they can't be scaled, it won't have much impact on themselves, as for Henry Morgan's side, the main thing is to tie him up with high interests, and his new games will not stop in the future, then he won't be careful.
Even if you want to resell it in the future, you need to be responsible for it.
"No problem." Ron readily agreed.
(End of chapter)