"Let's open up the popularity first, as long as the fan is really sold in most supermarkets in the United States, I can advertise on several major TV stations in the United States." Chen Zhiwen said.

TV stations covering the whole United States, advertising costs are generally about tens to millions of dollars, once on, theoretically speaking, there will be millions or even tens of millions of people watching in the golden age, but this kind of advertising is not all companies can participate, if their own products are not covered in most places in the United States, even if they are advertised, consumers can not see the brand in supermarkets or other shopping places, then they will soon forget about it.

Red Bull was able to succeed because it was only a drink, and its unique effect was good, so it quickly entered major supermarkets, and then large-scale advertising money, natural sales skyrocketed, forming a positive cycle development model.

But for household appliances, every supermarket is very cautious about the introduction of other brands, because this thing is electrified, and when it comes to electricity, there will be safety issues, so the process of wanting to introduce it is difficult and slow.

Midea made a fan as early as 2 years ago, and also spent a lot of money to open up the procurement of many supermarkets in Europe and the United States, but it can only send a small number of products to the supermarket, and then sell a small amount.

"In that case, it just so happens that Hong Kong is also preparing to build an industrial park, and we can increase the production capacity of fans on a large scale." Lei Shengli said with a glint in his eyes.

"Yes, it's the right time, I need a big industrial plan to negotiate with the Hong Kong government, and a large production capacity can also minimize the cost." Chen Zhiwen nodded and said.

Using cost-effective fans to open sales channels for other electrical brands in the United States is a decision made by Chen Zhiwen a few years ago, so in Hong Kong, the core components of fans, motors and injection molding, are produced by themselves, and the vertical industry chain is controlled step by step.

Because only in this way can the cost be minimized, similar to the Samsung Group in later generations, the whole industry chain in hand, in order to minimize the cost, if it weren't for Jobs's Apple too perverted and TSMC raised by Apple's orders, Samsung would definitely become the world's largest electronic brand in the future, almost one, because the Japanese system at that time had already been beaten by all kinds of hanging!

Everything we are doing now is to reduce the production cost of fans with maximum capacity in the future when mass production is carried out.

"The cost of fans is not a problem, many of our peers in Hong Kong have been beaten by us at a loss, the last time we gathered, I also asked them not to do it at all, to speculate on real estate." Lei Shengli smiled and said.

"If they do, they'll be grateful to you in a few years." Chen Zhiwen said with a smile.

The future of Hong Kong is really only real estate speculation and finance, finance is not something that everyone can play, but real estate is different, as long as you have money, you can just keep buying with your eyes closed, and you can double it several times in five years without leverage, and if you use leverage, it is normal to do more than ten times.

If you don't have money and don't have the courage, you can only deposit your savings in the bank when the house price rises sharply, and then let the bank lend the money to the house speculators, and then these house speculators will speculate the house prices higher.

Although it may seem tragic, this is an ironclad law of economics, and no one can stop it.

After a night in Los Angeles, Mr. Lei got on a plane to Japan, where he had first-class seats and a good rest, while Mr. Chen went to Nike in Portland.

Phil Knight, the founder of Nike, came to pick up the plane in person, but got on the team that Chen Zhiwen had prepared for a long time.

For his own travel, Chen Zhiwen now also attaches great importance to it, Hong Kong has its own fleet, the United States also has a set, are specially customized from Mercedes-Benz bulletproof cars, three in Hong Kong, three in the United States, when you need to go, the car will drive in advance, or air transport over, so that although it will cost a lot more, but can ensure a lot of convenience, privacy and security.

As early as Los Angeles, one of the sedans drove to Portland City as planned, and when Chen Zhiwen's plane arrived, it could be used directly, and after the popularization of private jets in the future, many wealthy people bought Boeing's private jets, and they could fly around the world with their own cars.

Under Philnet's direction, the car drove to an industrial area in Portland, and Chen Zhiwen saw the huge Nike logo on a building on the right at a glance.

"Eric, please." After the car drove into the factory, Filnet said with a smile: "This is Nike's shoe factory." ”

"Okay." Chen Zhiwen nodded, walked out of the car, looked around casually, and said, "Phil, your factory is not small?" ”

"When this factory was built, it was built to consider that the demand for production capacity will be great in the future, so it was deliberately built a little bigger." Fernay nodded.

"It's out of production now?" Chen Zhiwen glanced at the workshop inside the gate, there seemed to be few people inside, and he couldn't hear any loud sounds.

"Yes, there has been a shutdown here, in the past month, the union has made a lot of trouble, their requirements are too high, I can't agree, so I just stopped working." Filknight said helplessly.

Chen Zhiwen asked: "Then during this time, Nike's shoes?" ”

"It was done by other suppliers, and even though I built this factory, I didn't break off my cooperation with my previous suppliers," Philnet said. ”

"If you shut down this factory, won't there be any problems on the union's side?" Chen Zhiwen asked again.

The trade unions in the United States are really not ordinarily strong, and now the three largest automobile giants in the United States, General Motors, Ford, and Chrysler, have been fighting with the unions to the end in the past and even in the next few decades, and finally in the 21st century, they are still defeated.

You know, in the 70s, GM was the supergiant of American industry, with a production capacity of more than 8 million cars a year, consuming 10% of the steel production capacity and about 15% of the rubber production capacity in the United States.

The American manufacturing industry died because of the unions, this sentence cannot be said to be completely true, but at least half true.

"I'm going to close the factory, except for some employees who are willing to go to Hong Kong, all the others have legally terminated all labor contracts, what does the union want?" Filknight said with some resentment, as if the union had brought him a lot of sad memories.

"It's okay that as long as the equipment is moved to Hong Kong and the personnel are in place, production can continue." Chen Zhiwen nodded and said.

"Yes, as long as there are no problems in production, plus your capital investment in Eric, Nike can also concentrate on investing in the terminal market." Filknight said.

"In terms of production, you can rest assured that in the factory in Hong Kong, as long as your orders are sufficient, I will continue to invest in ensuring production capacity and quality." Chen Zhiwen said with a smile.

"I believe in your ability, Eric, let's take a walk around the factory here, and then go to the company headquarters, there are other shareholders over there, let's meet and get to know each other." Phil Nike said.

Nike's U.S. factory is not small, larger than Germany's Bitzer, and Chen Zhiwen knew the reason for the failure of this kind of factory after a little internal look.

There are too many workstations, and although the shoe industry may be a little more skilled than other garment industries, it still can't get rid of the "intensive manufacturing", and in this high-income situation in the United States, it can only be said that it is brave to recruit a large number of Americans to produce shoes.

In addition, the oil crisis broke out two years ago, the energy supply has problems, and the logistics are the same, as long as it is still a dense manufacturing industry, it basically cannot survive, unless it is a high-end manufacturing industry such as automobiles, aircraft, and special equipment, which is also the only industry that can stay in the European manufacturing industry for a long time.

Nike is also taking the high-end route, but the high cost of production limits the expansion of the terminal market, plus some other reasons, which will naturally lead to problems in the capital chain.

In the '70s and '80s, U.S. manufacturing was the last struggle, with high costs and trouble-stirring unions, and the choice was to go to Mexico or Asia.

Half an hour later, the factory went around and the two returned to the car, and Filnet smiled and asked, "How do you feel?" ”

"It's a lot better than the factories in Hong Kong, especially the environment." Chen Zhiwen nodded and said, in fact, there is no high technology, even if the footwear industry reaches 50 years later, it mainly relies on manual labor, at most plus a modern quality control and production capacity monitoring system, but this is also a management aspect, no matter what, shoes still have to rely on people to produce.

The reason why Chen Zhiwen decided to move the equipment here to Hong Kong is mainly to consider the cost, and it will definitely cost more money to rebuild in Hong Kong, and here is almost a free gift, as long as it is packed and shipped to the container, he is responsible for the freight and labor costs.

And then again, a lot of equipment in the United States is still good, and it is better than Hong Kong, so let's say that all kinds of cabinets are made of stainless steel, which is good if in Hong Kong, the average sweatshop can have iron shelves.

Nike's headquarters is not far from the factory, and in less than 20 minutes, the car rushed to an office building, where Chen Zhiwen had last visited.

Phil Knight attached great importance to introducing several current shareholders of Nike to Chen Zhiwen, but these are just representatives, Nike's current shareholders are partly investment funds, and the other is a group of people who started a business with Knight at the beginning.

Before Chen Zhiwen became a shareholder, Nike's board of directors had a total of seven directors, of which five were Nike's own management, all of whom were non-major shareholder directors appointed by Philknight, and the other two were former investor representatives. After becoming a shareholder, Chen Zhiwen also obtained a seat on the board of directors, which is actually a director with voting rights.

However, in the case of 5:3, it is actually useless, but this is a statement, I still have rights in Nike, although the board of directors has no role, but the shareholders' meeting is another matter, the voting at the shareholders' meeting only depends on the stock quota, 20% is the real 1/5, compared to Philnet's 28%, in fact, it is not much worse.

As long as Knight completes the construction of the Hong Kong factory according to the contract and can produce sneakers that meet the requirements, Nike will hand over half of the order to the Hong Kong factory at the same price, and Chen Zhiwen's voting rights will be all given to Phil Knight.

The contract lasts for 10 years, and after 10 years, the contract ends, and then both parties will look at the situation at that time and make a decision.

In the days that followed, the two sides made their own concessions on the details, and on December 10, the two sides signed a formal contract:

First: Chen Zhiwen's Galaxy Investment Group acquired a 20% stake in Nike with an investment of $4 million.

Second: Galaxy invested $300,000 to buy all the production equipment and facilities inside the Nike Group's Nike factory at No. 27 Ston Road in the suburbs of Portland, and the building is still owned by Nike, the transaction only involves equipment, and the issue of personnel severance at the Nike factory has nothing to do with Galaxy Investment, and Nike needs to ensure the normal transportation of production facilities and hand over the equipment to Anta Shoes in Hong Kong.

Third: ANTA footwear factories can obtain relevant technology licenses from Nike at a reasonable price, but they cannot be used in the manufacture of footwear of other brands, and ANTA can also hire Nike engineers to assist in quality production.

Fourth:.

The contract between the two parties has a total of 26 details, involving account period, quality, production, after-sales, patents, etc., that is, there are certain restrictions on Nike, and there are also restrictions on Chen Zhiwen's Anta shoes factory in Hong Kong.

"Eric, I'm so happy that you're a shareholder and a director of Nike." At the moment when the contract was signed, Phil Knight also let go of the stone in his heart, although he paid a lot of equity, but he also received 4 million US dollars, and the capital chain crisis and debt problem of the entire Nike Group were completely solved.

Next, as long as the production department is divested, and then the Hong Kong factory is assisted to produce the relevant sneakers, then the whole Nike will be completely relaxed, and it only needs to travel lightly and concentrate on R&D and terminal market expansion.

(End of chapter)