189 Preparation of the digital camera business
In 1976, a lot happened.
External: In March this year, the Chinese Consulate in Osaka, Japan, opened a further policy of opening up the country.
Interior: In February, after the Chinese New Year, Hutchison officially laid the foundation stone for Whampoa Garden, a super community with a total area of more than 10 million square feet, which is about to start construction, with more than 30 construction companies and a total of 8,000 construction workers ready to enter the construction site.
In March, with the official announcement of the development plan of Yuen Long, a new town, Midea Group was the first to respond to the call and announced the construction of Hong Kong's largest and most high-tech industrial park on a piece of land about 6.5 million square feet on the south side of Yuen Long.
The industrial park includes an electrical appliance factory with an annual production capacity of 5 million electric fans, 8 million radios, 250,000 air conditioners and 500,000 refrigerators, an ANTA shoes industry specializing in the production of sports shoes, a beverage factory specializing in the production of Red Bull and canned Coke, and an arcade machine assembly plant with an annual output of 200,000 units.
Next to the industrial park, Midea has also bought several commercial plots with a large area, and plans to build several commercial office buildings here to facilitate the office of R&D personnel and operation personnel of several major companies in the future.
This is also another order of Chen Zhiwen, Midea, Red Bull and other companies began to withdraw from Central, and those related to production moved to the vicinity of the core production site, close to the factory, and in many cases the efficiency is particularly high.
On the other hand, with the increase in the share of Red Bull and Midea's overseas business, it is also necessary to recruit a large number of foreign talents, which will inevitably cause congestion in the headquarters.
In the future, in addition to the external departments and the company's senior management will also work on Hong Kong Island, the others will move to the vicinity of the Yuen Long factory, where the land is cheap, and you can build as many buildings as you want, and the Hong Kong government is also very happy to see so much investment and so many high-income groups that will be brought, and it is also very convenient to build houses here.
At the beginning, after negotiating with the Hong Kong government to place the industrial park in Yuen Long, Chen Zhiwen arranged for Galaxy Real Estate and his father's Hengyi Real Estate to desperately buy land in the Yuen Long area, and before the Hong Kong government reacted, he smashed more than 300 million yuan, enough to build several communities with thousands of people, as well as more office buildings. These are purely commercial investments and have nothing to do with beauty.
However, there are also dogs with sharp noses, Cheung Kong seems to have seen the Chen family's actions, and also ran over to stock up on a lot of land, Chen Zhiwen didn't care, Yuen Long was bigger, and he just took advantage of the situation.
Overseas, Red Bull took advantage of the opportunity to sponsor F1 cars, jumped into popularity, and then took advantage of the hot iron to sign an endorsement agreement with the German First Division team, although the two spent more than 10 million US dollars, exhausted Red Bull's cash, but the advantage is that the same orders as snowflakes were sent from Europe to Hong Kong, and even a German government department came forward to find the Red Bull office in Germany, hoping that Red Bull could be produced in Germany and supplied to the European market.
However, after calculating Germany's labor costs and corporate tax rates, Hong Kong's advantages are still too great, even with European tariffs are more cost-effective, after all, in Europe, various markets still have tariffs on each other, and there is no tax advantage in building factories in Germany.
In terms of very Coke, it has also successfully gained a firm foothold in Costco, cheap Coke, which makes Costco members very happy, the taste may be a little different from the Coca-Cola they used to drink, but the price is cheap, basically only 70% of Coca-Cola, plus the membership discount is more favorable, the more you buy, the more you buy, there is a discount.
At the same time, Hong Kong's Galaxy Trade has also purchased a large amount of cheap beer from a mainland brewery called Tsingtao Brewery, which also satisfies the favorite of many American drunkards, after all, it is too cheap, and in the United States, where inflation is serious, it takes a lot of money to drink beer happily.
Wal-Mart is similar, sending very Coke to the counter, but the sales can only be said to be okay, but Wal-Mart is close to 200 branches, and each one sells averagely, which adds up to a lot of data.
As a result, before the summer, Hong Kong's beverage factories began to get busy.
The development of Midea's arcade machine is naturally smooth sailing, there is no opponent at all, Henry Morgan spread out the entire American market, and a large number of arcade machines began to enter the American market, but as time went by, the first bars in the United States to accept the Snake arcade machine began to appear in a period of time when no one played games.
After discovering a lot of this situation, Henry Morgan personally came to Hong Kong, and after some negotiations, Chen Zhiwen released the magic cube, and because he was the strong party, he increased the price by an additional $300, and Henry Morgan's commission remained unchanged, and the terminal price of the magic cube was $3,800.
The price is staggering, but both sides have made it clear that this is just a temptation when the initial listing is made, and if the market is really unbearable, then the price will be reduced, otherwise it will remain the same.
And one thing outsiders don't know is that in the past year, the price of chips has decreased a lot with the development of Moore's Law, that is to say, the arcade machines of the magic cubes, each of which can bring Midea Hong Kong companies a profit of $500 higher than the previous Snake.
Almost an arcade machine, netting about $1,700.
In April, 500 Magic Cube's arcade machines were airlifted to the United States, once again detonating bar venues in more than a dozen major cities such as New York, Los Angeles, Chicago, and San Francisco.
This was followed by orders of up to 10,000 units.
In Europe, in the past few months, there have been more than a dozen ghosts in Europe with a certain vision, all of whom want to get the exclusive distribution rights of Midea's arcade machines in their own countries or even nearby countries.
This kind of trivial matter, Chen Zhiwen will naturally not personally participate, Lei Shengli after a series of investigations, from which made the best choice, although these European dealers each person to give a small number of follow-up orders, but add up to a lot of income.
In other places, such as Southeast Asia and South America, people come to buy them, and the beautiful ones are sold, and the prices are the same as those exported to Europe and the United States.
The multi-party orders of the arcade machine have also made Midea's capital chain more abundant, and the industrial park naturally has enough funds for rapid construction.
In the same way, some other investments have sufficient capital.
"Hello, Mr. Chassen." In a conference room at the Hilton Hotel in Central, Hong Kong, Mr. Chen met with a guest from the United States.
"Hello, Mr. Chen." Steve Sarson nodded.
"May I be seated, Mr. Sassen, how did you feel after two days in Hong Kong?" Chen Zhiwen asked with a smile.
Steve Sarson said: "Very good, I like the food here, the sea view is also very beautiful, and thank you Mr. Chen for the invitation." ”
"You're welcome, Mr. Chassen." Chen Zhiwen smiled and said: "During this time, Mr. Chassen should have been communicating with the headhunters I hired in the United States, and he can be regarded as having a certain understanding of my Midea company, and I also came out to answer your questions in person this time, so what are the conditions for your team to join Midea and become my Midea's digital camera business department?" ”
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(End of chapter)