"The Hong Kong sister election is going to start the audition soon, right?" Chen Zhiwen suddenly asked again.

Zhou Liang Shuyi said: "Yes, the audition will take about two or three months in June, and then the finals will be officially broadcast live on TV in September. ”

"There is still a month to go, you spend some money to build momentum in various newspapers, and our own TV station is the same, let the wind out, this year's Hong Kong sister champion, runner-up and third runner-up house rewards are in Taikoo Shing, I don't believe that so many high-quality women are not tempted." Chen Zhiwen smiled and said. The house can make countless people crazy, and the house in Taikoo City is estimated to make countless people crazy, which is equivalent to the residence in the third ring road of Yanjing in the future, and it is still by the sea.

"Taikoo Shing's?" Zhou Liang Shuyi was also moved for a moment, if it weren't for the recent increase in income after becoming a TVB spokesman, then a thousand-foot mansion in Taikoo Shing would also make him envious.

"The publicity is bigger, this Miss Hong Kong event, I want to run an unprecedented prosperity, not only the house, the heroine contract of various TV dramas, you can also watch the office and distribute it internally." Chen Zhiwen continued.

This Hong Kong sister election is the first large-scale group activity after he joined TVB, Chen Zhiwen naturally needs it to do as well as possible, at the same time, this is also an important trick to enhance the influence of wireless, everyone likes beauties, can find high-quality, and then cultivate into a girl group, if they work hard, they may be able to become popular in Asia, and this is the case with the Korean girl group in later generations.

However, there is also an innate condition.

Chen Zhiwen then asked: "Is there a team that creates music within TVB?" ”

"There are a few of them, but they are mainly based on imitating Japanese music." For her boss, Zhou Liang Shuyi still decided to tell the truth.

"Then the original music should also be improved, so let's pass on the internal news, concerts are the key investment direction of TVB in the future, the best original music operators in sales every year, the first place can get a house, and the top few can get cash rewards, how much, you set a data for me internally, don't give too little, if you can go overseas and have achievements overseas, then there will be more rewards." Chen Zhiwen thought for a while and said.

Music has no borders, if you want to make some achievements in cultural output, music is the easiest, this is the case in Japan now, all kinds of high-quality music emerge in endlessly, even if because of the language, many countries do not accept original Japanese songs, then local musicians from these countries or regions will also go to Japan, buy the copyright, and then change it to their own language.

Even in the 80s, there were many transformations of Japanese music in the music of Hong Kong and Wanwan, which achieved more than ten years of madness.

In Cantonese, there is also a lot of high-quality music, TV dramas in the 80s and 90s, are equipped with a lot of familiar music, as the content of TV dramas has become a memory in people's hearts, which shows that there are many high-quality music talents, but this degree is not enough, if you want the music market to explode, you have to be similar to the madness of the late 90s and early 00s in the mainland.

"If the music is good, just give it to the house, isn't it a bit too much?" Zhou Liang Shuyi asked with some uncertainty. Why does your boss like to use it so much, and send the house at every turn.

"Not much, Hollywood studios, music income accounts for their two layers, this piece in Hong Kong is much worse, music has only become a TV series or movie support, as the economy gets better and better, most of them will find ways to improve their entertainment capabilities, Midea company recently developed a home music player, the price is very cheap, just to meet the needs of most people in Hong Kong and even Asian countries." Chen Zhiwen said with a smile.

As early as a few years ago, Midea began to develop a low-cost way to listen to music, with the help of the previous acquisition of Universal Electronics in the radio industry for a long time, this research is much more convenient.

Originally, Chen Zhiwen's idea was to develop a convenient music player like the Walkman, but with the deepening of the research, it was found that it was very difficult, and now many large international companies are also studying this direction.

So, Chen Zhiwen ordered to study the type of room first, which is much smaller, you can take it away with your hand, it is not heavy, however, with the cost advantage of Hong Kong, it is best not to use Japanese patents for this music player, because it is a competitor with Japan at that time, so Midea has always used American and European patents.

There are also some patents developed by themselves, but more in terms of structure, about tapes and tape drives, they can only be imported from overseas, and Lei Shengli also spent a lot of tongues to let Philips give a preferential price.

In the end, through the assembly of Hong Kong, the factory price of a Midea brand music player is 55 Hong Kong dollars, which is equivalent to 30% of the monthly salary of many Hong Kong citizens, although it is not cheap, but in the era of no entertainment, many people are still willing to pay, just like the mainland that has just been reopened in later generations, how many people spend a few months or even a year of income, just to buy a TV.

"Hollywood is very good at making profits on the periphery, whether it is movies, TV series, or music, which has a lot to do with the laws of Europe and the United States, Hong Kong, most people will still buy pirated tapes of music, if there is not enough income, only our support for music, I am afraid it will be difficult to be effective." Zhou Liang Shuyi accurately analyzed.

"Let's take it step by step, there are a lot of piracy in Hong Kong, but there are also some genuine buyers, at least in terms of sound quality, genuine music is much stronger, and the major shopping malls sell it is still genuine, in addition, I will find a way to improve the ability to sell overseas, if our music can be sold to Chinatowns in various countries, especially in Europe and the United States, this market is still not small, and the laws there are also anti-piracy." Chen Zhiwen nodded and said.

In fact, it's a bit helpless, the existence of piracy is actually not a problem, the biggest problem is that Hong Kong's population is too small, which is not enough to support the local entertainment industry, Hong Kong movies can be popular, the most fundamental reason is that the nearby Southeast Asian countries are too bad, and you can only watch Hong Kong films.

In the mainland of later generations, the probability of piracy is higher, and the economy is worse, but the population is large, even if a smaller proportion looks at the genuine version, it will be a super large market, the peak of Chinese music around 2000, the most fundamental reason is the explosion of the music market, a small number of people in the 1000000 million buy the genuine, that can also feed a large number of music entertainment companies, and related singers can also profit from it.

If it weren't for the emergence of Internet piracy, with the development of the economy and the improvement of people's awareness of supporting genuine music, Chinese music would only get better and better.

Now that the Hong Kong market is not large, it can only develop new markets, overseas Chinese are a very large market, no less than the mainland in later generations, but it is too scattered, TVB is ten times larger and does not have the ability to develop, only a company of the level of Hutchison is possible.

"If we can open up the overseas Chinese market, even if it is the United States, it will indeed be much better." Zhou Liang Shuyi nodded and said, he also knew that his boss had a lot of connections in the United States, and maybe it could really work.

"The market, I am responsible, you are responsible for the quality of the music, no matter how big my market development is, it is useless if you don't have good quality music, in fact, you can poach people from Wanwan, you can do it yourself." Chen Zhiwen said.

If you want to do cultural export, you need to provide a huge market first, and then you can stimulate the outbreak of related industries, and even Wanwan and overseas Chinese can participate in sharing this cake.

Hualiu is the most hanging, this is what Chen Zhiwen said very much about a singer, since he has appeared for decades and has enough capital, he naturally has to work hard in this regard, as long as he opens the way with capital and expands the market, then there may be more beyond or similar to Lin Junjie and Jay Chou in the Chinese world.

As long as the control is good, the income of this piece will not be low, maybe not as good as real estate, electronic technology, etc., but the significance is greater, in the next few decades, there are many Chinese music kings and a large number of high-quality music, then any Chinese ear, at least will enjoy more high-quality music.

PS: Ask for a monthly pass

(End of chapter)