"Chen Sheng, Tori Li has agreed to be our financial advisor for the acquisition of Jingzhou Yingni, and is ready to contact the major shareholders of Jingzhou Yingxiao." Early in the morning, Zhou Jiayang brought this good news.

"Okay, then wait for the good news of Dolly." Chen Zhiwen nodded and said.

Although the takeover war that broke out in the stock market seems to be full of majesty, and the fighting methods of the two sides are endless, for the acquirer, it will definitely lose money if it turns into a stock market acquisition war.

For example, in the original history, Bao Yugang acquired Wharf, and it took two years for the two sides to fight, and finally Bao Yugang spent 2.1 billion Hong Kong dollars to acquire 20% of Wharf shares, successfully defeating Jardine Matheson, and leaving a strong mark in the entire Hong Kong business history.

But at what cost? The total market value of Wharf, from one billion Hong Kong dollars before the acquisition, was directly pulled up to more than 10 billion Hong Kong dollars at the last moment of the acquisition war, just the last few days of the acquisition of 20% of the shares, you can buy the total market value of the two Wharf 2 years ago, and after the acquisition of Wharf, Wharf shares were immediately close to halving, but the book loss, Bao Yugang lost 700 million Hong Kong dollars in one day, plus the global interest was at a high level at that time, and the interest was a loss of hundreds of millions of Hong Kong dollars.

Although in the long run, the acquisition of Wharf, lower than the Bao Yugang family, is the completion of the strategic goal of abandoning the boat landing, but from the literal data at that time, there are still too many losses, and many years of profits in shipping have been spent on this acquisition.

If it weren't for the tug-of-war, maybe it wouldn't have cost so much at all.

Compared with the acquisition strategy of another person, Li Jiacheng has achieved much success.

In the original history, Li Jiacheng was the first to acquire Yonggao Company, that is, the first Chen Zhiwen in this life to acquire the American-funded company that owned the Hilton hotel property, and Chen Zhiwen a few years ago, Li Jiacheng's acquisition of Yonggao was also completed in a low-key manner, and then acquired Jingzhou Yingxiao, the same is to acquire enough shares, become a shareholder, and then slowly replace the controlling family, obtained a controlling stake.

Cheung Kong Industrial's acquisition of Hutchison Whampoa, not to mention, relied on negotiations with HSBC, basically the empty glove white wolf obtained Hutchison with a market value of 2.5 billion Hong Kong dollars and total assets of more than 6 billion Hong Kong dollars, and the subsequent acquisition of HK Electric by Hutchison was also negotiated with the then Jardine Matheson (Jardine Matheson Group acquired HK Electric in the early 80s), and took advantage of Jardine Matheson's weakness to obtain HK Electric Group at a preferential price.

It can be said that Li Jiacheng's acquisitions are all completed moderately, even if there is a struggle, it is outside the stock market, although the momentum is far less than that of Bao Yugang, who is tough with Jardine Matheson, but it is the smallest cost and has obtained assets larger than Wharf, which is a truly successful acquisition.

Chen Zhiwen will not take a few years to complete the acquisition of Jingzhou Yingxiao like Li Ka-shing, but in the early stage, it is still necessary to keep a low profile as much as possible, and entrusting Tori Li is the purpose.

Chen Zhiwen continued: "Midea has raised a lot of funds from overseas, and then it will mainly develop PARKnSHOP supermarkets or Watsons stores, directly buy properties in suitable places, and then open supermarkets, so that the property will make a profit with the appreciation of real estate, and PARKnSHOP does not need to pay rent every year." ”

In the retail industry, in the Asian operating model, many times the biggest cost is rent, and in the later generations, when many international giants entered the country in the 90s/00s, they used 15-20 years of lease to operate, from the perspective of foreign capital risk control, this logic is no problem.

As a result, 20 years later, that is, around 2015, these international retail giants will face the situation of rent due and rent soaring, and finally many of them choose to close their doors.

On the contrary, domestic local retail companies or Wanwan's retail companies (RT-Mart, etc.) try their best to choose to hold their own properties, or control the proportion of their own properties, which leads to a slower development in the early stage, but has a strong cost advantage in the later stage.

Nowadays, Hong Kong's housing prices have just started in this wave of rise, since they now have some funds in their hands, they can naturally buy these properties, anyway, as long as the house prices are rising, even if they need money in the future, they can also use these high-quality properties as collateral to take out loans, and because they have risen two or three times, they can easily lend more funds than now.

"Okay, I'll buy two or three hundred properties first, and then open a supermarket, which will be a dimensionality reduction blow to other supermarkets." Zhou Jiayang said with a smile.

"Okay, but don't forget Hongkong Land's Wellcome supermarket, after buying milk from Hongkong Land, the investment in Wellcome is not low, and many properties are also owned by Hongkong Land." Chen Zhiwen said.

"In the future, our only opponent is probably this Wellcome." Zhou Jiayang nodded and said.

"Then let's fight for capital, it doesn't hurt us to consume the capital of the Jardine system now." Chen Zhiwen said.

The retail industry, especially in places like Hong Kong, is still competing for capital, after all, it is different from Europe and the United States, those places in Europe and the United States, the place is too big, and the crowd is relatively scattered, although the supermarket cannot be said to be built anywhere, but there are more places to choose, and therefore, even if there are giants with a turnover of tens of billions of dollars such as Kmart and Sears, Wal-Mart can also have the opportunity to rise.

But Hong Kong is a place like this, with a high density of residents, there are not many places for supermarkets to choose from, once controlled by capital, others have little chance, before the 70s, big capital did not look at the retail industry scattered everywhere, but with the success of supermarket chains overseas, supermarkets in Hong Kong have also begun to capitalize.

In particular, after Hongkong Land acquired Dairy Farm International, Wellcome, a subsidiary of Dairy Farm International, has gradually become one of the core businesses that Hongkong Land intends to develop.

Anyway, if you want to acquire Wharf in the future, you will not lose anything by competing with Hongkong Land in other fields now.

"In fact, it is only a matter of time before we have a business conflict with several major foreign banks." Zhou Jiayang thought for a while and said.

"Yes, let's try it first." Chen Zhiwen nodded and said, after all, it is only a small city, and when it expands internally, it must be a matter of time before there is a contradiction.

Tsim Sha Tsui:

It is one of the most commercially developed areas outside of Hong Kong Island.

On the ground floor of a 15-story building, a middle-aged bald man is taking a few younger brothers to clean up all kinds of renovation and construction waste in the first floor.

"Boss, such a good wooden floor here, all smashed?" A contractor foreman said reluctantly.

"Nonsense, why don't you smash this? The next boss here is going to open a supermarket, and your wooden floor can last a few days to move goods? The bald head smoked a cigar and said with a pout.

There used to be a hotel here, but the economy was not very good in the first two years, it went bankrupt, and then it was shut down for more than a year, I thought that the economy could be rented out again, but I didn't expect to go directly to the gold owner to buy it, but the gold owner asked all the useless things here to be cleaned up, and he naturally had to arrange someone to clean it up.

"It's a shame." The foreman said with some regret.

"If you can't bear it, be careful and take it out slowly, maybe you can sell it for some money." The bald man laughed.

"Forget it, be careful and take it out without damage, but this kind of second-hand wood flooring can't be sold for a few dollars, but it will waste too much time." The foreman shook his head and said.

"That's not going to work." As soon as the bald head and his eyes appeared, the frightened contractor hurriedly ran to command his subordinates.

"Lao Dong?" A familiar voice came from behind, and the bald old Dong looked back and said with a smile: "Yo, old Wu?" What's the matter here? ”

"What else could it be? As I said last time, your house, we acquired it for 2 million Hong Kong dollars, how did you think about it? After Lao Wu just finished speaking, he looked at the workers around him who were working and asked, "Your house has been rented out again?" ”

"It's not rented out, but it's been sold, and I'm just cleaning it up now and letting my financier take over smoothly." The bald old Dong said with a smile.

"What? You sold? Who could pay a better price than Hongkong Land? Lao Wu's heart suddenly dripped, you know, he can get almost 10,000 Hong Kong dollars in intermediary fees from this transaction, I thought it was nine out of ten, just grind the bald head in front of me again, and then I can make a little more, but I didn't expect that it was only a week's work, and such a big shop was sold.

"People pay higher, and the money is refreshing, so I will naturally sell it, Lao Wu, you, you are too greedy, I want to thank you, if you were happy, I wouldn't be able to make an extra 100,000 Hong Kong dollars, hahahaha." The bald old man laughed.

"So, who bought it?" Lao Wu was heartbroken, but he still had to know who intercepted Hu, you know, he was the one who promised to buy the land, this shop is nine out of ten, but now there is a problem.

"I really don't know this, but what I do know is that they are preparing to open a supermarket just like the land behind you, as for which one it is, when they open in the future, you will naturally know." The bald old Dong shrugged and said.

……

The same thing happened in various districts of Hong Kong throughout August, and Hutchison's capital began to acquire shops in a wide range of locations, with an area of about 5,000-10,000 square feet, which still attracted some people's attention.

Hong Kong, Connaught Building:

This is currently the tallest building in Hong Kong, close to Victoria Harbour, and belongs to Hongkong Land, which is currently the headquarters of Jardine Matheson Group, and the core business headquarters of Jardine Matheson Group, such as Jardine Matheson itself, Hongkong Land, Wharf, Maxim's Food, and Culture Oriental Hotel.

"Knock knock" There was a knock on the door.

Niu Bijian was dealing with busy official business, and when he heard the voice, he looked up and saw that it was Hongkong Land's Taipan Bao Fuda, and hurriedly said, "Please come in." ”

Bao Fuda walked over and said: "Niu Bijian, this is the news that the person in charge of Wellcome Supermarket has just reported to me, they are looking for suitable shops all over Hong Kong, and then purchase or lease to open new supermarkets, but recently, Hutchison is also buying a large number of such assets, and his funds can't fight Hutchison, and he wants the head office to provide some help." ”

"Hutchison? Is Chan ready to enter Hong Kong's retail market? Niu Bijian took the information and looked at it, and it turned out that in less than half a month, the six potential store locations that had been favored by Wellcome Supermarket were directly acquired by Hutchison.

Hong Kong is not big, and there are not many locations that can be suitable for opening a supermarket, and when the two giants are thinking of expanding in this market, they will definitely be easy to influence each other, and even compete for property, 6 places, and they only know, and they don't know how much.

"When Qi Dezun was still in control of Hutchison, he once opened a PARKnSHOP supermarket chain in 1970, and when the real estate crisis broke out in 73, there were almost 20 stores, not large in scale, and many of them were leased, and then Hutchison fell into a debt crisis, and PARKnSHOP basically did not develop much, until recently, it suddenly began to expand on a large scale, and from what we know now, Hutchison seems to have invested a lot of money, and it is very urgent, it seems that there is no lease, and it is a direct acquisition of property." Bao Fuda said with a frown.

Although Hongkong Land's acquisition of Dairy Farm International took a year to sort out the various businesses of Dairy Farm, although the main purpose of Hongkong Land's acquisition of Dairy Farm Company was to acquire a large amount of land in Causeway Bay and Pok Floating Forest, Dairy Farm Company, as one of the top 30 enterprises in Hong Kong, also has many high-quality assets.

The dairy farm company has the largest ice factory in Hong Kong, the largest milk sales channel, and more than 400 sales sites in Hong Kong, covering half of the population in Hong Kong, all of which are transferred to Maxim's Caterers Foods.

The land of the dairy company was naturally given to Hongkong Land, but at that time, the real estate crisis was temporarily undeveloped, and the rest of the business, Wellcome supermarket made Jardine Matheson Group very satisfied, which can be said to fill a gap in Jardine Matheson's retail business, so Jardine Matheson decided to invest more money in Wellcome to develop it into the largest supermarket in Hong Kong, making it one of the main businesses of Jardine Matheson Group in Hong Kong.

However, the process is not urgent, after all, there is no big capital in Hong Kong to enter the retail supermarket industry, and the capital turnover of Jardine Matheson in the last one or two years is not very ideal, therefore, the expansion of Wellcome Supermarket is to take it slowly, with the intention of acquiring or leasing properties at the lowest cost.

But unexpectedly, he suddenly ran into Hutchison.

"Chen Zhiwen is a person, unlike us, he seems to have no interest in investing in many areas, Hutchison used to have so many businesses, he has almost sold them, his purpose should be to gather funds and develop in several fields, his beauty and Red Bull are like this, and he has made a lot of money in Europe and the United States, and now he suddenly vigorously acquires supermarket properties, and he must be ready to invest on a large scale." Niu Bijian thought for a moment and said.

As a special figure in the history of Hong Kong business, Chen Zhiwen's development process has long been interpreted by many shopping mall elites, and he naturally discovered Chen Zhiwen's business methods, which is to choose a few business directions, and then make every effort to become bigger and stronger, rather than like Hong Kong's foreign firms, after a big one, he is eager to develop hundreds of businesses.

As the head of the Jardine Matheson Group, he is also a rare non-Keswick family leader in the history of Jardine Matheson for more than 100 years, he has the ability to take away the crown of Jardine from the Keswick family, and he is naturally an elite figure in the business world.

"So what do we do now? Hong Kong's retail market is so big, if Hutchison invests a huge amount of money and takes the lead in obtaining a large number of high-quality positions, we will be at an absolute disadvantage, especially Chen Zhiwen's Galaxy Trading, whose main business direction is orders from overseas retail giants, if they succeed in building supermarkets all over Hong Kong, it will be basically impossible for us to catch up in the future. Bao Fuda said worriedly.

A supermarket has coverage, once a supermarket is built in a place, then people within a certain radius will basically become its customers, and Hutchison's investment speed is obviously faster than Landmark, once the supermarket is dense enough, then the whole of Hong Kong may be like this, once the scale advantage is formed, coupled with the cheap goods of Galaxy Trade, then Jardine wants to grab the market again, it may need to pay a greater cost to be possible, which is basically equivalent to breaking the idea of monopoly retail of the Jardine Matheson system.

Unless it is just now, at the beginning, it will fight with the other party for capital and grab high-quality positions.

"This is really troublesome, now it is not only a matter of grabbing commercial land, but even if we invest about the same amount of money, it is impossible to beat Hutchison, then in the future, we will inevitably compete in the retail market together, which may be a price war for I don't know how long." Niu Bijian said with a frown.

Although in the last year, Niu Bijian took advantage of various opportunities to defeat the Keswick family and obtain the supreme management of the Jardine Matheson Group, the mess of the Jardine Matheson Group is getting bigger and bigger, and it will take him energy to deal with it all.

If it weren't for the fact that the land price in Hong Kong has risen in the past year, it is very likely that Jardine Matheson will become the next Hutchison.

At this time, although Jardine Matheson does not need to stop expanding, it also gives priority to businesses that do not have too much risk or do not require a lot of investment, and the retail industry without giants entering the market is a good choice, but Hutchison enters the market, which is another matter.

If it's just a Hutchison, Niubi is not afraid, but Chen Zhiwen behind Hutchison has a large number of high-quality industries, and he doesn't know how strong the capital is, and his overseas development is also very smooth, and there are even predictions that the export output value of the entire Chen Zhiwen's company may reach 5% of the entire Hong Kong this year, which is a very terrifying proportion.

Now the situation of Jardine Matheson is not very good, and it is obviously not cost-effective to fight hard with Hutchison in the retail market, but Hongkong Land has invested a lot in Wellcome in the past two years, if it suddenly stops, then the previous money, although it is not a blood loss, but it will definitely take a long time to return to the cost.

Bao Fuda thought for a while and said, "Why don't we talk to Chen Zhiwen?" Although Hutchison has now obtained a lot of funds through weight loss, such heavy debts are still there, and it is estimated that Chen Zhiwen himself should not want to fight against us. ”

"You can't expect Chen Zhiwen to give up after talking to us, right? I know very well his business strategy, since it has been decided, he will definitely not give up, and he is still a young man, this kind of person, even if he is modest on the surface, he is very arrogant in his heart. Niu Bijian frowned.

Bao Fuda said: "It is naturally impossible to let him give up, but everyone should set a rule and do their own thing, and it should be no problem." ”

"Okay, then let's try it." Niu Bijian nodded and said.

PS: These days, a change is ordered.

(End of chapter)