"Chen Sheng, I don't want to see Jardine confront you in the mall? This will only cheapen other companies. Niu Bijian frowned.

"The mall is free, everyone competes fairly, Niu Bijian, your words can't scare anyone." Chen Zhiwen said lightly: "But what you said is not bad, now whether you or me, have not invested too much money in the retail market, at this time everyone is harmonious and wealthy, I can buy Wellcome supermarket at a market price of 20%, as well as its properties, although not much, but there are tens of millions, these funds, Jardine Matheson can go to develop other industries, such as real estate." ”

After speaking, Chen Zhiwen glanced at Bao Fuda behind Niu Bijian and asked with a smile: "Mr. Bao Fuda, I think you, as a professional, should believe that the income of real estate exceeds that of retail, right?" ”

Bao Fuda said: "Although real estate is profitable, we can't just do one real estate. ”

"This is my sincere offer, the two of you can think about it for a while, if it is a price issue, we can talk about it again, but if you want Hutchison to regress and not enter the retail market, it is absolutely impossible." Chen Zhiwen said decisively.

Niu Bijian frowned and said, "Then you can only see the real chapter in the mall." ”

"Then fair competition, who can go to the end depends on who is strong in our ability." Chen Zhiwen said calmly.

"Well, in that case, then we will also take our leave, unfortunately, we have not reached a perfect cooperation." Niu Bijian nodded, stood up and spoke.

"No." Chen Zhiwen also stood up lazily and watched Niu Bijian and Bao Fuda leave.

Zhou Jiayang on the side said: "As we predicted, Niu Bijian will not back down so easily. ”

"Normal, how can a company like Jardine Matheson back down because someone came to compete? That must not be laughed to death by outsiders. Chen Zhiwen said with a smile: "If this is the case, Jardine Matheson will not be able to develop today's scale." ”

"Then we can only fight, we have the cheap supply chain of Galaxy Trade behind us, and we are not afraid." Zhou Jiayang said.

"The advantage of the supply chain is a matter of the future, and the first step now is to compete for a good location to open a store, as long as we win a large number of such positions, we basically win without a fight." Chen Zhiwen said.

Supermarkets in Asia have completely different business principles from those in Europe and the United States, except for some big cities, most people in Europe and the United States live scattered, and everyone has a car, so the supermarket only needs to be in the suburbs, and then there is a huge area of parking lots.

However, in Asia, the population is dense, basically there are not many cars, so the supermarket needs to be opened in the city center or a place with a large number of residents, this kind of place has a small choice of space, basically occupies the first mover, and it will win, and the latecomer needs to spend several times the price to be successful, which is basically impossible.

Zhou Jiayang said: "Then we need to invest a lot of money to buy a suitable shop first, which is a direct confrontation with Hongkong Land." ”

"It doesn't matter if you fight, Hongkong Land's scale is bigger than ours, but there are more places to spend money, it depends on who dares to fight harder." Chen Zhiwen paused and said: "Immediately discuss with the bank we work with, allocate funds to us with the maximum leverage, and I will make every effort to acquire shops suitable for opening supermarkets in the Hong Kong market." ”

"Okay, I'll get in touch right away." Zhou Jiayang agreed.

Outside the Hilton Hotel:

Niu Bijian and Bao Fuda didn't speak until they were in the car.

Bao Fuda said: "Niu Bijian, Chen Zhiwen is determined to fight against us, I think we still need to spend a special amount of money to fight him." ”

"However, in terms of funds, our credit line is not high, South Africa's coal mines are now losing hundreds of thousands of Hong Kong dollars every day, and we have used the credit line for the rise in Hong Kong real estate prices this year, and Hongkong Land's Central Street and Wharf Harbour City also need a lot of funds. Niu Bijian said with a frown.

"In the short term, that's true, but in the long term, once we take control of Hong Kong's retail market, it's a permanent asset." Bao Fuda said again.

Hong Kong's previous retail market was scattered, mainly based on mom-and-pop stores and some foreign brand department stores.

"Okay, then make a investment first, Hutchison is now in such a heavy debt, and if he wants to develop a project like Whampoa Garden, I don't believe that Chen Zhiwen can make so much money overseas." Niu Bijian nodded and said, in the case of Hutchison, even if it is placed in Hongkong Land, it will have to spend almost all of its resources to develop Whampoa Garden, and theoretically speaking, even if Chen Zhiwen has income overseas, he needs to invest most of it in Hutchison.

Bao Fuda smiled and said: "Then let's try to see if Chen Zhiwen is real or false." ”

Early the next morning, as soon as Bao Fuda came to the office, the assistant Alice hurriedly walked in and said: "Mr. Bao Fuda, this is the newspaper of Hong Kong Economic Journal today, and the Hutchison Group has officially announced that it will acquire 5,000-20,000 square feet of shops at a price of 120% in Hong Kong. ”

"What? A public takeover in a newspaper? Bao Fuda was stunned and almost screamed.

Isn't it tantamount to making these shops increase their prices for no reason? Once the information is announced, there is no way to lower the price, otherwise, if the seller does not know the buyer's mentality, it is completely possible to lower the price.

But now, as soon as the news is announced, this type of property can immediately rise a lot.

"I'll go find Niubijian." Bao Fuda hurriedly took the newspaper and looked at it as he walked.

The offices of the two were also on the same floor, and they arrived in less than half a minute, and when Niu Bijian saw Bao Fuda, motioned for him to sit down, and said, "Chen Zhiwen's move, the first one to target us is?" ”

"Yes, it depends on whether we follow or not, this trick is really unexpected, even if the cost of our acquisition increases, we have to put pressure on us." Bao Fuda nodded and said.

He already understands Chen Zhiwen's intentions a little, and although the acquisition of the Huang family will increase the acquisition cost, it can also improve efficiency, which is not unacceptable for some entrepreneurs who care about the cost of time.

But this is a problem for Jardine, if you follow, then the two top giants in Hong Kong enter, I am afraid that the price of this kind of property will skyrocket, and the acquisition cost will increase significantly, but if you don't follow, it is equivalent to admitting defeat in advance, and you can't even sneak up with it, because in terms of time efficiency, Jardine is slowly contacted, and Huang directly promotes in newspapers, and the speed is completely different from heaven and earth.

"That's another small problem." Niu Bijian said: "Actually, it's not a problem to spend more money to buy shops, but Chen Zhiwen's attitude is clear that he wants to force us back." ”

"But if we keep up, then Chen Zhiwen may also increase the weight, and when the time comes, we will fall into a tug-of-war, and we will buy a large number of shops at a price too much higher than the market, and the Keswick family will probably be held accountable." Bao Fuda said with a frown.

Although a group of them snatched the management of the Jardine family from the Keswick family, after all, the Keswick family has been running the Jardine family for a hundred years, and the internal personnel relationship is complicated, and many people still tend to the Keswick family, and in any case, the Keswick family is also the majority shareholder of the Jardine family, and it is also the right to supervise the board of directors.

"However, from another point of view, Chen Zhiwen is so optimistic about the retail market, which also shows its potential, so we can't give up, if we give up and cause Hutchison's retail to do very well, the Keswick family can also find trouble, so just ignore them." Niu Bijian said calmly.

Bao Fuda thought about it and agreed, so he said: "Then tomorrow, we will also publish in the newspaper." ”

(End of chapter)